The pace of change isn’t slowing down anytime soon and staying ahead means getting to grips with digital trends, keeping customers happy, and navigating all the industry quirks. That’s why brushing up on skills through webinars, workshops, and training is an absolute must.
We understand that marketing managers often operate within smaller teams or may not have the benefit of working with an external agency, making the need to upskill as much as possible even more essential.
“But I have no money!” we hear you cry. Well, we’re here to help, and below we’ve curated a selection of free opportunities to keep on top of your game this year, ensuring you can stay ahead without dipping into your budget.
Navigating AI and automation
AI is everywhere, and knowing how to use it (without crossing any ethical lines) is a game-changer. Don’t miss ‘The Gartner Top Marketing Predictions for 2025: AI’s Impact Creates New Mandates’ webinar, which delves into how brands need to satisfy two different customers: the human and the machine. Scheduled for 24 January 2025 but there will be the opportunity to watch it back on demand (much like their other complimentary webinars).
Social media inspo
Social media isn’t just fast paced; it’s a sprint and a marathon at the same time. Stay in the loop and get some inspiration with the free webinar from Hootsuite, ‘Content Experimentation in 2025: Expert Insights from LinkedIn, Meta, and Canva.’
Demonstrating ROI to your board
Measuring the impact of your work can feel like challenge, especially when it comes to demonstrating clear ROI to your C-Suite and board. If you haven’t already, we would highly recommend checking out AMEC | International Association for the Measurement and Evaluation of Communication. Not only have they created a planning and measurement framework that demonstrates true impact, but they have a host of resources such as webinars, articles and case studies that show it in practice.
Mastering SEO
Ah the ever-changing and challenging space of SEO! For those looking to improve their search rankings, the ‘SEO Hot Topics for 2025’ webinar by Moz is a free gem packed with actionable tips.
Budgeting
Only you know the best way to budget for your 2025 strategy, but sometimes it’s nice to get a benchmark and hear how others are approaching it. Watch the replay for Forrester’s ‘Make The Right Marketing Budget Moves In 2025’ and hear advice on where to increase, decrease, and experiment with your budget.
Internal communications
Hybrid and remote teams are here to stay, and keeping everyone on the same page is a challenge. Have a look at ‘2025 IC Trends: The Ones That Actually Matter’, a free masterclass by Jenni Field on shaping your internal communication strategy effectively.
Building long-term strategies
Less is very often more, so for a streamlined approach that will grab the attention of your C-Suite, Gartner’s ‘The Art of the 1-Page Strategy: 4 Simple Steps to Unlock Success’ webinar provides actionable tips on simplifying your strategic plan while keeping it impactful.
Personal development
And finally, Big Fish Training have some great free webinars you can attend live or watch on demand, that cover everything from conquering Imposter Syndrome and building resilience, to dazzling the C-Suite and avoiding the classic management mistakes.
Whether you’re diving into AI, honing your internal communication skills, or refreshing your social media strategy, 2025 is the perfect year to invest in your growth.
At ADPR, we offer a variety of tailored workshops and training sessions designed to address the unique challenges of 2025 and beyond. Whether you need an expert team to workshop your strategy with, media training for your team, or a session on perfecting the perfect content for the year, we can help. We also have qualified coaches to help you on an individual basis or support that can be rolled out across your team.
Get in touch with us at ADPR to discuss how we can help you and your team thrive in 2025 and beyond!