Results for tag: Work.


Scarily good campaigns in honour of Halloween

Halloween celebrations are looking considerably different this year. With large in-person gatherings discouraged and traditional trick or treating unlikely for many, some may look at the spooky season as a closed coffin. However all is not lost! Halloween is an opportunity for brands to have some freakishly good fun and engage with their target audiences. See below for our top picks, rounding up some of our favourite campaigns in honour of Halloween!

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Developing an effective internal communications plan

Effective internal communications is the lifeblood of an organisation and directly contributes to the success of your company. You can be doing everything else right but if you have a disengaged workforce it can result in increased employee turnover, poor customer service levels, low motivation, and costly mistakes to your business.

The core purpose of internal communication is to identify and share company purpose and values, so that everyone is working together towards the same goals. The best piece of advice we can give you, is to take some time to plan and lay the foundations. Only then can you know what the right course of action should be for your communications strategy.

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2020 World Mental Health Day – How much progress have we made and are we really ok?

As we start to approach the end of a year that has seen people’s lives turned upside down, 2020 is likely to be the most poignant event in World Mental Health Day’s 28 year history. Its theme, Mental Health for All, is certainly one that will resonate across the globe.
The day was first launched in 1992 by the World Federation for Mental Health. Commemorated annually on October 10th, World Mental Health Day is recognised for promoting mental health advocacy and educating people about its importance.

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Maximise your SEO efforts

Maximise your SEO efforts to win more customers

If you have a communication strategy in place for your business, you are probably familiar with SEO (search engine optimisation) and its capabilities. In its simplest form, the definition of SEO is the process of optimising your website to drive organic, or un-paid, traffic from the search engine results page.
Research shows that 95% of people only ever look at the first page of search results presented to them, and half of the clicks go to the first three results displayed. Getting onto page one may seem like an impossible task, but there are some simple things you can be doing to significantly increase your ranking.

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Recruitment in the new normal

Creating opportunities for the next generation: Recruitment in the new normal

The Covid-19 pandemic has caused significant damage to the economy, resulting in widespread unemployment and the UK’s quickest drop in recruitment activity since 2009. In light of the recent news that the UK has officially entered into a recession, it’s understandable that recruitment may not be at the top of your to-do list, but getting the right people into your company now could bring huge benefits to your business in the long term.

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How to use the OASIS planning model

The government’s OASIS planning model is an effective tool used for shaping all types of communications and campaigns, ensuring they are carefully planned, efficient and effectively evaluated as required.

We reviewed the five steps of the model in this blog and here we’ll discuss how you can put them to use within your own marketing campaigns.

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Top grammar tips for businesses

PR Apprentice at ADPR, Kira, recently attended a PRCA webinar on ‘Getting to grips with grammar’, highlighting essential grammar tips for business writing. Led by PRCA trainer and self-acclaimed grammar enthusiast, Emma Ewing, we will be sharing some of Emma’s top grammar tips for business, so you too can brush up on the basics to make your writing the best it can be!

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Planning for recovery post COVID-19

All of us have been affected in one way or another by COVID-19. Many businesses have been hit hard, and we have all had to adapt to navigate in unknown territory — figuring out what is best for employees and families, whilst safeguarding the business. Here are our tips on how to start planning for recovery in your business in a post COVID-19 world, when things start to return to (almost) normal.

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How not to damage your business or your brand during Covid-19

We’ve all seen some bad examples of businesses getting their communications wrong during the Covid-19 pandemic. Everything ranging from businesses putting their staff in danger whilst saying the opposite, using government funded schemes at the same time as paying shareholders millions to being tone deaf and trying to capitalise on the situation. Its fair to say there’s been some corkers.

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