Keeping you up to date

Thought leadership is one element of the PR and communications toolkit that helps to establish and increase a brand’s authority across a specific sector. It is often an expression of ideas, predictions and/or commentary which helps to demonstrate a particular expertise in a field, area or topic. If you’d like to know more about thought leadership, why not have a listen to this week’s Revitalise & Grow podcast linked in the post.

Running a small business is no easy task, you’ll often be faced with limited time, resources and budget in order to help your business grow. However, you need to put yourself out there as much as possible in order to generate leads and bring in new customers, you won’t be able to make a significant return on investment if you don’t generate the right interest! There is a misconception that PR means big glitzy events and campaigns that cost the earth, but the truth is PR can be activated across a variety of budgets and can (and should!) be used by businesses of all sizes! For more tips and tricks on making PR work on a shoestring, check out our podcast here.

Launching a product without a substantial budget can indeed be a daunting experience, but this alone should not be a factor in stopping you from putting your product out in the world! Fortunately, advances in digital technologies provides plenty of opportunities to market a product with low to no budget, and when done right, can be incredibly effective (and there are a whole host of success stories out there to act as motivation!). Keep reading below to find some cost-effective techniques with a proven track record.

Qualifications are so important to develop the required skills and knowledge about the Public Relations (PR) industry. Although, prior to my PR role, I was far from aware of the options available in the industry! Having now achieved a PR qualification (a Distinction in the Higher Lever 4 PRCA PR Apprenticeship) and currently studying for another (PR & Communications Degree at Greenwich University) I want to share with you my personal suggestions and advice when it comes to the most prominent qualifications and courses to skyrocket your career in PR. For even more tips about starting a career in PR through an apprenticeship, check out our latest podcast, featuring special guest, Steph Umebuani - the PRCA’s Head of Apprenticeships.

We’re passionate about upskilling our team and providing them with the opportunities to develop their careers. From in-house knowledge sharing to industry-recognised international qualifications – our team have done it all! We have been lucky enough to form a great relationship with the PRCA, the world’s largest PR professional body, who manage the PR Apprenticeship scheme. Having recently employed our fifth apprentice at ADPR, and to celebrate the 15th National Apprenticeship Week (7 – 13 February) we’re reflecting on the huge benefit apprentices offer to our agency. For more about how the PR Apprenticeship works, check out our recent podcast episode with special guest, the PRCA’s Head of Apprenticeships, Stephanie Umebuani.