Results for tag: Work.

21.09.2021

How to write a captivating news release

We all dream of reaching our target audience through generating amazing coverage in our key media. If you want to generate purposeful press coverage for your business, you need to master the art of writing an effective news release! Primarily, you need to refine your strategy when thinking about what you want to include in your story, ensuring you have all bases covered, and have featured the attention-grabbing details that will turn a journalist’s head. But how long should a news release be? And what information must you include? We have collated a step-by-step guide to walk you through the process of drafting a captivating news release!

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16.09.2021

Perfect PR in a storm – how to protect your business and people from a crisis

Nobody likes to think about a crisis happening, but most business owners will have been told about the importance of having a plan in place (just in-case!). Yet the reality is that only one in four companies admit to having one.
The word, crisis, tends to lead to thoughts of catastrophic events, but for most businesses a crisis usually involves things like financial problems, negative social media comments, technology failures, disgruntled staff or service and product issues.

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24.08.2021

Developing an effective internal communications plan

Effective internal communications is the lifeblood of an organisation and directly contributes to the success of your company. You can be doing everything else right but if you have a disengaged workforce it can result in increased employee turnover, poor customer service levels, low motivation, and costly mistakes to your business.

The core purpose of internal communication is to identify and share company purpose and values, so that everyone is working together towards the same goals. The best piece of advice we can give you, is to take some time to plan and lay the foundations. Only then can you know what the right course of action should be for your communications strategy.

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17.08.2021

Mastering media interviews

For most professionals, media interviews can be a daunting thought, especially if you haven’t done one before.

Prior to any interview it is important to be well prepared and feel confident and comfortable in what you’re going to talk about.

In today's blog we share our six top tips to help you master any media interview, you should also check out this week's podcast which tells you all you need to know about media relations.

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05.08.2021

Writing for different audiences

To put it simply, different audiences are interested in different things. Depending on who your target audience is, your intended reader will be engaged by different styles of writing and topics specific to them. When you are writing content, whether it is a blog, a social media post, website copy, or an in-depth article, the audience will be enticed by something different – which is why it is so crucial to be able to adapt your writing style according to who you are writing for. Here are some key points to keep in mind when writing for different audiences and you might want to check out Episode 8 of our podcast Revitalise & Grow for more copy writing tips.

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27.07.2021

The five stages of PR planning

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu
You can have all the best ideas and creativity in the world, but if you start powering ahead with tactics without decent planning and a firm strategy, the chances are it isn’t going to be effective and give you the results you want.
This week's podcast is all about setting your PR strategy, so we thought it would be fitting to cover the 5 stages of PR planning - a really simple way to research and set your strategy, broken down into 5 actionable steps.

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20.07.2021

What is PR?

In this blog we thought we’d go right back to basics and iron out exactly what we mean by Public Relations (PR). We’ve just launched our brand new podcast, Revitalise & Grow and fittingly, this was the first topic we covered!

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