Results for tag: How to.
If you’re not using Instagram Stories for your consumer business, you could be missing out on a huge opportunity! Not only are Instagram stories and videos fun and creative, but they’re one of the best ways to grow your customer engagement, build brand awareness and even drive sales!
Below are some of our top tips for maximising Instagram stories and appealing to your consumer audience, covering everything from content strategy to design, so that you can create the best Instagram assets to elevate your consumer brand.
As things slowly start to ease back to a more normal way of life, there are still a few things that can’t get back to the way they were for a little while longer yet. These include mass gatherings and large-scale events for businesses. Whilst the Government has said that there are pilot events currently being reviewed and they are hoping that by the Autumn events may be able to proceed, there is no denying this has severely affected those businesses for whom events and exhibitions make up a large part of their marketing strategy.
If this sounds like your business, read on for some alternative suggestions for marketing your business in a post-Covid world. Hint - digital channels will become your best friend!
The rise of virtual press events does not come as a surprise, particularly as we cannot meet in person right now, and companies must think of new and creative ways to launch new products and present their forthcoming seasonal collections.Read More
The government’s OASIS planning model is an effective tool used for shaping all types of communications and campaigns, ensuring they are carefully planned, efficient and effectively evaluated as required.
We reviewed the five steps of the model in this blog and here we’ll discuss how you can put them to use within your own marketing campaigns.Read More
Probably one of the oldest debates that still rages on in the PR and marketing world is how to prove communications’ impact on sales. We know, at a gut-feel level that its extremely valuable, but it’s also very tricky to evidence.Read More
Sophie recently attended a virtual workshop hosted by customer-journey experts, Journey4, to look at how businesses can leverage innovative new ways of working once the Corona Virus lockdown restrictions are lifted. The session covered the learnings businesses can take from this period that can be used to help transform future business models and harness some of the benefits of increased productivity, improved communication and enhanced employee well-being as a result of working from home.Read More
The Public Relations and Communications Association (PRCA) recently hosted a virtual Taskforce Forum featuring a range of interesting panellists, all with extensive careers and experience in communications. We wanted to share the key talking points and tips on how to optimise relationships – whether internal or external - right now.Read More
ADPR’s Managing Director, Kate O’Sullivan, led a virtual workshop on how to make the most out of communications in order to kick-start your business’s recovery post-pandemic.Read More
The lockdown has presented its challenges to us as a nation, not only for businesses but for all of us personally too. We have gathered some of the ADPR team’s thoughts on what we are most looking forward to doing post-lockdown! Please share with us whatever you are looking forward to doing too!Read More
Today we’re featuring a guest blog by James O’Sullivan, ADPR’s Finance Director and Chartered Accountant with his own practice, O’Sullivan’s. As we now head into ‘Phase 2’ of the UK Government’s action plan to combat the coronavirus, I thought it would be a good time to summarise the financial support measures that have been put in place so far to help businesses navigate their way through these difficult times.Read More
We’re really pleased to feature a guest blog today by Becky Wright, Creative Director at New Leaf Workplace Wellbeing. Becky is an award-winning mental health trainer, psychotherapist and coach facilitating high-quality, intuitive wellbeing sessions for heart-centred businesses and individuals looking to make meaningful change.Read More
As you prepare for making the most of the impending post-COVID-19 recovery, you need to consider how to maximise value from your external communications activity. What you plan for today, will help you succeed in the future.Read More