Results for tag: How to.
Blogging has remained consistently effective over the past few years thanks to its great SEO benefits and for providing interesting and engaging content for your customers, and we don’t see them going anywhere soon. ADPR's ultimate guide to blogging walks you through how to create a blog to effectively work for your company.Read More
If you’re not using Instagram Stories for your consumer business, you could be missing out on a huge opportunity! Not only are Instagram stories and videos fun and creative, but they’re one of the best ways to grow your customer engagement, build brand awareness and even drive sales!
Below are some of our top tips for maximising Instagram stories and appealing to your consumer audience, covering everything from content strategy to design, so that you can create the best Instagram assets to elevate your consumer brand.
Change comes in many different forms. It can be exciting and is essential to business innovation and growth, but it can also occur when a business is in crisis. Common reasons for making change include mergers and acquisitions, changes in personnel, redundancies, physical relocation, restructuring or operational changes to name just a few. Check out Episode 7 from Season 2 of our podcast, Revitalise & Grow, for more tips on managing change.Read More
Probably one of the oldest debates that still rages on in the PR and marketing world is how to prove communications’ impact on sales. We know, at a gut-feel level that its extremely valuable, but it’s also very tricky to evidence.Read More
The rise of virtual press events does not seem to be slowing down, with many people preferring the convenience a virtual press launch offers. Read on for more tips on how to host a winning virtual press event and check out Episode 6 from Season 2 of our podcast, Revitalise & Grow, for even more on how to maximise virtual events.Read More
One of the biggest challenges with newsletter is building the number of contacts in your database. We are here to bring you some tips and tricks to help maximise your success! For even more tips on creating a newsletter, check out Episode 4 from Season 2 of our podcast, Revitalise & Grow, and this recent blog covers the basics of how to launch a newsletter.Read More
For any business, launching a newsletter can be a daunting venture as it requires both creativity and diligence. You may receive them in your inbox and have a misconception that they are simply promotional emails that inevitably end up in your junk folder but creating a planned and well-informed newsletter that adds value to your customers can actually boost your client relationships as well as helping to reach even more people through shares on social platforms. For more information about launching a newsletter, check out Episode 4 from Season 2 of our podcast, Revitalise & Grow.Read More
Media relations is the bread and butter of a successful lifestyle PR campaign, and whether you have a brand-new product or service to launch or need to generate some positive coverage on something that already exists in your portfolio, you need to make sure you have a media pitch that is on point and cuts through the noise.Read More
Awards. Every industry has them and there are a dazzling array to choose from. Entering is just part of the process. If you are shortlisted, or even more excitingly go on to win, then here are ADPR’s tips on how to maximise your success.Read More
Winning an award is an outstanding achievement, no matter what industry or business you are in! The feeling is like no other, to be recognised and congratulated publicly on your company’s achievements. However, before all the excitement, you need to be equipped with some top tips to write a winning award entry!Read More
Definition: A plan of action by an organisation or brand for bringing key messages to the attention of consumers through the use of relevant media.Read More
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu
You can have all the best ideas and creativity in the world, but if you start powering ahead with tactics without decent planning and a firm strategy, the chances are it isn’t going to be effective and give you the results you want.
This week's podcast is all about setting your PR strategy, so we thought it would be fitting to cover the 5 stages of PR planning - a really simple way to research and set your strategy, broken down into 5 actionable steps.