Results for tag: How to.
Can you put a price on PR success? How to measure the ROI of your PR campaign
How can I measure the success of a PR campaign? It’s a question that never gets old! And that’s because there’s still no definitive answer.
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Making the most of social media to reach your target audience
Social media is arguably the most cost-effective way to get your brand seen and loved. But, with so many social media platforms available and new ones emerging at a rapid pace, it can be overwhelming to decide where to invest your marketing efforts and which ones align best with your business goals.
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How to build your personal brand on LinkedIn
LinkedIn is the ideal platform for building professional relationships. It’s instrumental in raising your profile and getting recommendations for your work, as well as for sharing professional content and staying up to date with industry news. But how can LinkedIn be used to build your personal brand?
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Celebrating Christmas in Summer | PR Tips And Tricks
It's the height of summer, the days are longer and we're enjoying our summer holidays, so why is the PR world thinking about snowmen, woolly jumpers and turkey with all the trimmings. It's Christmas in summer of course! So-called because of the Christmas season media events, which take place in Summer.
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ADPR’s ultimate guide to blogging
Blogging has remained consistently effective as a marketing tool thanks to its great SEO benefits and for providing interesting and engaging content for customers, and we don’t see them going anywhere soon. ADPR's ultimate guide to blogging walks you through how to create a blog to effectively work for your company.
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How to deal with negative reviews on social media
Receiving a negative review on social media is never something any brand looks forward to. However, they aren’t actually all bad… It may be a surprise to hear they can provide opportunities to show what a fabulous company you are in different ways! If dealt with effectively, bad reviews highlight your exceptional customer service and other positives about your brand in light of the negative feedback.
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How to get media coverage of your event
With all the time and effort required to plan an event, you’ll want it to make the headlines! Getting press to attend your event impresses your clients, builds brand awareness and hopefully results in some media coverage. Read on for our top tips on securing media coverage for your event...
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Mastering media relations
It is no question that the media is an important force of influence, persuasion, and reputation for individuals and businesses. The media has considerable power over our ideas and opinions, so it is nothing short of vital to master media relationships professionally and purposefully for your brand.
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6 tips to maximise your award win
Awards! Every industry has them and there are a dazzling array to choose from. Entering is just one part of the process - if you are shortlisted, or even more excitingly, go on to win, here are ADPR’s top 6 tips to maximise your success.
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Writing a winning award entry
Winning an award is an outstanding achievement, no matter what industry or business you are in! To be recognised and congratulated publicly on your company's achievements is a feeling like no other. To experience the excitement, read on for our top tips on writing a winning award entry!
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Changing the digital marketing landscape | affiliate & influencer marketing
The digital and social media landscape has vastly changed marketers’ jobs over the past few years. Affiliate marketing and influencer marketing are two such channels that continue to gain in popularity, with no signs of a decline any time soon!
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How to launch an email newsletter
Launching an email newsletter can be a daunting venture as it requires both creativity and diligence. Whilst email newsletters may have the misconception they are simply promotional emails that inevitably end up in junk, a well planned and well informed newsletter that adds value to your customers can enhance brand loyalty and keep you front of mind for future business opportunities.
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