Results for tag: How to.


Why Instagram Stories are great for appealing to your consumer audience

If you’re not using Instagram Stories for your consumer business, you could be missing out on a huge opportunity! Not only are Instagram stories and videos fun and creative, but they’re one of the best ways to grow your customer engagement, build brand awareness and even drive sales!
Below are some of our top tips for maximising Instagram stories and appealing to your consumer audience, covering everything from content strategy to design, so that you can create the best Instagram assets to elevate your consumer brand.

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How to market your business in a post-Covid world

As things slowly start to ease back to a more normal way of life, there are still a few things that can’t get back to the way they were for a little while longer yet. These include mass gatherings and large-scale events for businesses. Whilst the Government has said that there are pilot events currently being reviewed and they are hoping that by the Autumn events may be able to proceed, there is no denying this has severely affected those businesses for whom events and exhibitions make up a large part of their marketing strategy.
If this sounds like your business, read on for some alternative suggestions for marketing your business in a post-Covid world. Hint - digital channels will become your best friend!

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How to use the OASIS planning model

The government’s OASIS planning model is an effective tool used for shaping all types of communications and campaigns, ensuring they are carefully planned, efficient and effectively evaluated as required.

We reviewed the five steps of the model in this blog and here we’ll discuss how you can put them to use within your own marketing campaigns.

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Smarter working post-lockdown

Sophie recently attended a virtual workshop hosted by customer-journey experts, Journey4, to look at how businesses can leverage innovative new ways of working once the Corona Virus lockdown restrictions are lifted. The session covered the learnings businesses can take from this period that can be used to help transform future business models and harness some of the benefits of increased productivity, improved communication and enhanced employee well-being as a result of working from home.

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Lockdown leadership: Round up of Covid-19 financial support measures for businesses

Today we’re featuring a guest blog by James O’Sullivan, ADPR’s Finance Director and Chartered Accountant with his own practice, O’Sullivan’s. As we now head into ‘Phase 2’ of the UK Government’s action plan to combat the coronavirus, I thought it would be a good time to summarise the financial support measures that have been put in place so far to help businesses navigate their way through these difficult times.

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Lockdown leadership – How can business leaders manage their own mental health, whilst supporting their team’s mental wellbeing too?

We’re really pleased to feature a guest blog today by Becky Wright, Creative Director at New Leaf Workplace Wellbeing. Becky is an award-winning mental health trainer, psychotherapist and coach facilitating high-quality, intuitive wellbeing sessions for heart-centred businesses and individuals looking to make meaningful change.

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