Results for tag: Lifestyle PR.
The ultimate guide to brand storytelling
We're focusing on the all important art of copy writing this week. Copy writing is essential to enable your audience to understand more about you and your product, encouraging them to follow your calls to action. One of the most compelling aspects of copy writing is brand storytelling, which helps to elevate brands by connecting them more closely with their audiences. Read on for a deep-dive into brand storytelling or listen to Episode 8 of our podcast, Revitalise & Grow for our beginner's guide to copy writing.
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ADPR’s Top 5 Tips for the Ultimate Lifestyle PR Pitch
Media relations is the bread and butter of a successful lifestyle PR campaign, and whether you have a brand-new product or service to launch or need to generate some positive coverage on something that already exists in your portfolio, you need to make sure you have a media pitch that is on point and cuts through the noise.
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The power of podcasts
Tomorrow (Wednesday 30th September) is International Podcast Day, a celebration of the power of podcasts. Although the first podcasts launched waaay back in 2004, it wasn’t really until the past few years that podcasts have taken off in popularity.
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Your guide to working with influencers for your lifestyle brand
Working with influencers can be a very powerful element of a consumer campaign. Helping your lifestyle brand reach new and engaged audiences, giving you additional reach that you might have only dreamt of previously. However, it does require time, research and thorough planning to be effective – read on for our top tips...
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Travel PR insider: post-Covid-19-world travel trends
The onset of Covid-19 has changed the world as we know it. The impact of Covid-19 and the responses to it have varied significantly from country to country. But as parts of the world open their borders up to visitors once again, the travel and tourism industry is beginning to see a glimmer of hope at the end of the tunnel.
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An introduction to TikTok for businesses
TikTok, a social video app, has been the breakout star of the Covid-19 pandemic. Whilst it is uncharted territory to most people aged over 25, as the fastest growing social media platform currently, it’s time to take notice! So, what is it all about? Essentially TikTok allows users to share short videos, with lots of available features such as stickers, filters and soundtracks for personalisation. Clips on the platform may only be 15 seconds long, but they are having a big impact: TikTok has more than 800 million users worldwide!
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British Marine launches ‘Summer on the Water’ campaign
The trade body which represents marine businesses in the UK, British Marine, has launched its new ‘Summer on the Water’ campaign, which aims to inspire people to get out on the water and discover ‘waterlust’.
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Maximising external communications post-COVID-19
As you prepare for making the most of the impending post-COVID-19 recovery, you need to consider how to maximise value from your external communications activity. What you plan for today, will help you succeed in the future.
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Tips for keeping your staff engaged during Covid-19
As Sir Richard Branson famously once said, “A company's employees are its greatest asset...”
Which is why it is critical to support and protect them, particularly during this uncertain time.
Beat the boredom: celebrating Easter in lockdown
Easter falls this weekend, with a four-day break for many across the UK and an excuse to indulge in delicious food (chocolate for breakfast is totally acceptable, right?!) Here are seven ways to celebrate Easter and take care of yourself while practicing social distancing.
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Reasons to love live streaming
With today’s easy to use tech, face-to-face interactions can almost completely be replicated through a screen. So, whilst we are social distancing, the next best thing to meeting physically, is meeting virtually!
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Covid-19: collaboration is key for the new normal
The challenges facing consumers, small businesses and freelancers continues to grow as COVID-19 changes everything about life and work as we know it. This is why now, more than ever, is a great time for you and your business to embrace collaboration and partnerships.
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