Results for tag: Social Media.
How to master creating your own video content
Video content is a great way to communicate with your audience in a personal and friendly manner, and it is particularly important now when it’s not possible to host face to face meetings. Whilst we love producing stunning, inspiring content for our clients, sometimes budgets and time (not to mention Covid-19 restrictions!) just won’t allow for third-party support. In these situations, it can be handy to be able to create your own video content, especially if you need to get important information to your employees.
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Scarily good campaigns in honour of Halloween
Halloween celebrations are looking considerably different this year. With large in-person gatherings discouraged and traditional trick or treating unlikely for many, some may look at the spooky season as a closed coffin. However all is not lost! Halloween is an opportunity for brands to have some freakishly good fun and engage with their target audiences. See below for our top picks, rounding up some of our favourite campaigns in honour of Halloween!
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Your guide to working with influencers for your lifestyle brand
Working with influencers can be a very powerful element of a consumer campaign. Helping your lifestyle brand reach new and engaged audiences, giving you additional reach that you might have only dreamt of previously. However, it does require time, research and thorough planning to be effective – read on for our top tips...
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Facebook ad guide for beginners: get the most out of your consumer Facebook ad campaign
Wondering why your organic Facebook campaigns (without paid promotion) aren’t getting any traction, and you’re not seeing the results you had hoped for? The reality is it’s almost impossible to reach your desired audience through organic reach alone. This is because of recent algorithm changes, which controls the ordering and presentation of posts, so users only see what Facebook consider to be most relevant to them.
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Maximise your SEO efforts to win more customers
If you have a communication strategy in place for your business, you are probably familiar with SEO (search engine optimisation) and its capabilities. In its simplest form, the definition of SEO is the process of optimising your website to drive organic, or un-paid, traffic from the search engine results page.
Research shows that 95% of people only ever look at the first page of search results presented to them, and half of the clicks go to the first three results displayed. Getting onto page one may seem like an impossible task, but there are some simple things you can be doing to significantly increase your ranking.
An introduction to TikTok for businesses
TikTok, a social video app, has been the breakout star of the Covid-19 pandemic. Whilst it is uncharted territory to most people aged over 25, as the fastest growing social media platform currently, it’s time to take notice! So, what is it all about? Essentially TikTok allows users to share short videos, with lots of available features such as stickers, filters and soundtracks for personalisation. Clips on the platform may only be 15 seconds long, but they are having a big impact: TikTok has more than 800 million users worldwide!
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Tips on hosting a virtual press event
The rise of virtual press events does not come as a surprise, particularly as we cannot meet in person right now, and companies must think of new and creative ways to launch new products and present their forthcoming seasonal collections.
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The latest social media updates
The ADPR team recently attended Taunton based, Introtweet’s ‘Tweet Over Coffee’ event. The online workshop covered the latest social media news and tips to optimise in your business.
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How to use the OASIS planning model
The government’s OASIS planning model is an effective tool used for shaping all types of communications and campaigns, ensuring they are carefully planned, efficient and effectively evaluated as required.
We reviewed the five steps of the model in this blog and here we’ll discuss how you can put them to use within your own marketing campaigns.
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How to host a successful virtual event – tips from Digital Taunton
At the most recent Digital Taunton virtual meet up, Digital Taunton co-founder Shane – self-confessed lover of all things tech and gadgetry – shared his top tips for how to host a successful virtual event. Read on to learn how to produce a slick virtual event like a pro.
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Some of our favourite remote working apps
As we all adjust to life in lockdown, many of us are working from home for the first time. In this blog we’re going to talk through some of our favourite apps for getting the most from your working day when you’re at home!
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8 top tips for communications during COVID-19
As we all navigate through this uncertain time, getting your communications right has never been more important. It’s critical your customers, colleagues and suppliers understand what you are saying and why, and what, if anything, they need to do in response.
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