Results for tag: Social Media.

09.09.2021

Tips on purposeful marketing

You are probably all too familiar with the term ‘social purpose’. More than just the latest buzz word in business, we are now living in what is being described as ‘the purposeful age’, but what does purpose really mean for brands, where has it come from and what role does PR play? Purpose is defined by the Oxford English Dictionary as, “The reason for which something is done or created or for which something exists”.  At its core, purpose is all about authenticity and your values. It should form a fundamental aspect of your business and marketing strategy. Its about why you do what you do, beyond making money. Listen to Episode 14 of our podcast, Revitalise & Grow, for even more tips on purpose for business.

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02.09.2021

How to work with influencers within the ASA guidelines

Working with social media influencers to promote your brand or products is a fantastic way to engage your target audience. Influencers do exactly what they say on the tin, influence their following with the power to affect attitudes, behaviours, and actions (aka sales!). Working with influencers can not only boost your brand awareness, engagement, and messaging, but if you work with the right influencers, you can get right in front of your target audience’s eyes! In our latest podcast you can get the skinny on all things influencers, just tune in to Episode 10: What is influencer marketing?

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10.06.2021

How to deal with negative reviews on social media

Receiving a negative review on social media is never something any brand looks forward to. However, they aren’t actually all bad… It may be a surprise to hear they can provide opportunities to show what a fabulous company you are in different ways! If dealt with effectively, bad reviews highlight your exceptional customer service and other positives about your brand in light of the negative feedback.

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25.03.2021

Illustrating your business through Instagram and Pinterest

Utilising social media effectively for your business can really help to switch your business up a gear. If you have a particularly eye-catching or visually appealing brand, products, or services, you are missing out if you aren’t already optimising the more aesthetic social media channels such as Instagram and Pinterest. Make the most of these platforms with our easy-to-follow guide below with everything you need to know about using Instagram and Pinterest for business—from setting up your account to creating a winning strategy.

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23.03.2021

Making the most of LinkedIn, Twitter and Facebook to reach your target audience

Social media is arguably the most cost-effective way to tell your target audience how brilliant your company is. There are various social media channels available to your small business, all offering different tools and in-platform resources that, as a business owner, you can be utilising to make the most of your social media business channels. We want to give you our run down of three of the most popular social media platforms, LinkedIn, Twitter, and Facebook, with our top tips of how to maximise them to reach your target audience!

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05.01.2021

Our top 2021 social media predictions

I think its safe to say we’re all glad to see the back of 2020 and eager for better things to come this year! With the rapid pivot to online last year caused by the Covid-19 pandemic, social media’s importance has been crystallised. For many businesses, it was the one tool they had at their disposal to enable them to keep in touch with their customers. So, what do we think this year might have in store for us from a social media perspective?

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08.12.2020

How to work with an agency for a product launch

Having worked with B2B and B2C companies to successfully launch new products or update existing product lines, we know that it can sometimes feel like there are lots of individual elements that companies know need to be integrated but there are time and cost pressures, test and manufacturing processes and internal processes that often make product launches more complex than anticipated.

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