Results for tag: Social Media.

05.01.2021

Our top 2021 social media predictions

I think its safe to say we’re all glad to see the back of 2020 and eager for better things to come this year! With the rapid pivot to online last year caused by the Covid-19 pandemic, social media’s importance has been crystallised. For many businesses, it was the one tool they had at their disposal to enable them to keep in touch with their customers. So, what do we think this year might have in store for us from a social media perspective?

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08.12.2020

How to work with an agency for a product launch

Having worked with B2B and B2C companies to successfully launch new products or update existing product lines, we know that it can sometimes feel like there are lots of individual elements that companies know need to be integrated but there are time and cost pressures, test and manufacturing processes and internal processes that often make product launches more complex than anticipated.

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16.11.2020

How to master creating your own video content

Video content is a great way to communicate with your audience in a personal and friendly manner, and it is particularly important now when it’s not possible to host face to face meetings. Whilst we love producing stunning, inspiring content for our clients, sometimes budgets and time (not to mention Covid-19 restrictions!) just won’t allow for third-party support. In these situations, it can be handy to be able to create your own video content, especially if you need to get important information to your employees.

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28.10.2020

Scarily good campaigns in honour of Halloween

Halloween celebrations are looking considerably different this year. With large in-person gatherings discouraged and traditional trick or treating unlikely for many, some may look at the spooky season as a closed coffin. However all is not lost! Halloween is an opportunity for brands to have some freakishly good fun and engage with their target audiences. See below for our top picks, rounding up some of our favourite campaigns in honour of Halloween!

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01.10.2020

Planning basics – six key steps to create a successful marketing plan

Marketing plays a crucial role in achieving growth for every business. It is important to know what you want to achieve and how to maximise the effect of your marketing efforts!
To successfully execute marketing for your business, it is hugely important to create a strong marketing plan. A marketing plan consists of all the details of the marketing strategy you are going to apply. Here are our six key steps to include to make your marketing dreams come true!

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Facebook Ad Guide for Beginners
03.09.2020

Facebook ad guide for beginners: get the most out of your consumer Facebook ad campaign

Wondering why your organic Facebook campaigns (without paid promotion) aren’t getting any traction, and you’re not seeing the results you had hoped for? The reality is it’s almost impossible to reach your desired audience through organic reach alone. This is because of recent algorithm changes, which controls the ordering and presentation of posts, so users only see what Facebook consider to be most relevant to them.

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Maximise your SEO efforts
27.08.2020

Maximise your SEO efforts to win more customers

If you have a communication strategy in place for your business, you are probably familiar with SEO (search engine optimisation) and its capabilities. In its simplest form, the definition of SEO is the process of optimising your website to drive organic, or un-paid, traffic from the search engine results page.
Research shows that 95% of people only ever look at the first page of search results presented to them, and half of the clicks go to the first three results displayed. Getting onto page one may seem like an impossible task, but there are some simple things you can be doing to significantly increase your ranking.

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27.07.2020

An introduction to TikTok for businesses

TikTok, a social video app, has been the breakout star of the Covid-19 pandemic. Whilst it is uncharted territory to most people aged over 25, as the fastest growing social media platform currently, it’s time to take notice! So, what is it all about? Essentially TikTok allows users to share short videos, with lots of available features such as stickers, filters and soundtracks for personalisation. Clips on the platform may only be 15 seconds long, but they are having a big impact: TikTok has more than 800 million users worldwide!

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