Results for tag: Top Tips.
How to get more user generated content (USG)
User generated content is the cornerstone for engaging your target audience. When done well it is one of the most impactful ways to build real engagement with your customers and create shareable content that drives closer relationships with your brand.
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Developing an effective internal communications plan
Effective internal communications is the lifeblood of an organisation. It's core purpose is to identify and share company purpose and values, so that everyone is working together towards the same goals. Without effective internal communications you are likely to have a disengaged workforce, which can result in increased employee turnover, poor customer service levels, low motivation, and costly mistakes to your business.
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How to create a PR media strategy
A well planned media strategy enables you to effectively communicate with the media and the public to achieve specific goals, such as building brand awareness, managing reputation, promoting products or services, or influencing public opinion, and forms a key part of your overall PR strategy.
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ADPR’s ultimate guide to blogging
While paid advertising and social media play vital roles in your marketing strategy, owning your media channels has never been more crucial. It's the power of owned media that truly sets your brand apart, establishing trust, authority, and long-term relationships with your audience. At the heart of owned media lies blogging—a dynamic platform that should serve as the cornerstone of your content marketing strategy. But why is blogging such a key ingredient in today's digital landscape?
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Writing for different audiences
When it comes to communication - one size definitely doesn't fit all! Whether you're crafting content for a tech-savvy Gen Z crowd or penning a persuasive piece for seasoned professionals, the key to success lies in mastering the art of versatility. By adapting your writing style to appeal to different audiences, you can tailor your message to captivate, engage and resonate with them.
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How to build your personal brand on LinkedIn
LinkedIn is the ideal platform for building professional relationships. It’s instrumental in raising your profile and getting recommendations for your work, as well as for sharing professional content and staying up to date with industry news. But how can LinkedIn be used to build your personal brand?
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How to work with influencers within the ASA guidelines
Working with social media influencers to promote your brand or products is a fantastic way to engage your target audience. Influencers do exactly what they say on the tin, influence their following with the power to affect attitudes, behaviours, and actions (aka sales!). Working with influencers can not only boost your brand awareness, engagement, and messaging, but if you work with the right influencers, you can get right in front of your target audience’s eyes!
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Changing the digital marketing landscape | affiliate & influencer marketing
The digital and social media landscape has vastly changed marketers’ jobs. Affiliate marketing and influencer marketing are two such channels that continue to gain in popularity, with no signs of a decline any time soon!
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Making the most of social media to reach your target audience
Social media is arguably the most cost-effective way to get your brand seen and loved. But, with so many social media platforms available and new ones emerging at a rapid pace, it can be overwhelming to decide where to invest your marketing efforts and which ones align best with your business goals.
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What to look for in a PR agency
Have you found yourself asking, how do I know if I should get a communications agency? Or how do I know if the agency is the right fit? It can be a daunting task, but choosing the right agency partner is crucial to the success of your business.
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How to deal with negative reviews on social media
Receiving a negative review on social media is never something any brand looks forward to. However, they aren’t actually all bad… Hear us out on this one! It may be a surprise to hear they can provide opportunities to show what a fabulous company you are in different ways. If dealt with effectively, bad reviews highlight your exceptional customer service and other positives about your brand.
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Tips on hosting a virtual press event
Whilst there will always be a place for in-person press events, many brands are turning to virtual press launches to communicate their messages to the media. And it's no surprise - a virtual event allows journalists and attendees from locations all around the world to take part without the constraints of travel. Add in cost-effectiveness, flexibility, environmental considerations and data analytics to gather valuable insights, and it's clear why virtual press events are the perfect strategic choice for marketing managers.
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