Results for tag: Top Tips.

21.09.2021

How to write a captivating news release

We all dream of reaching our target audience through generating amazing coverage in our key media. If you want to generate purposeful press coverage for your business, you need to master the art of writing an effective news release! Primarily, you need to refine your strategy when thinking about what you want to include in your story, ensuring you have all bases covered, and have featured the attention-grabbing details that will turn a journalist’s head. But how long should a news release be? And what information must you include? We have collated a step-by-step guide to walk you through the process of drafting a captivating news release!

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16.09.2021

Perfect PR in a storm – how to protect your business and people from a crisis

Nobody likes to think about a crisis happening, but most business owners will have been told about the importance of having a plan in place (just in-case!). Yet the reality is that only one in four companies admit to having one.
The word, crisis, tends to lead to thoughts of catastrophic events, but for most businesses a crisis usually involves things like financial problems, negative social media comments, technology failures, disgruntled staff or service and product issues.

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02.09.2021

How to work with influencers within the ASA guidelines

Working with social media influencers to promote your brand or products is a fantastic way to engage your target audience. Influencers do exactly what they say on the tin, influence their following with the power to affect attitudes, behaviours, and actions (aka sales!). Working with influencers can not only boost your brand awareness, engagement, and messaging, but if you work with the right influencers, you can get right in front of your target audience’s eyes! In our latest podcast you can get the skinny on all things influencers, just tune in to Episode 10: What is influencer marketing?

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24.08.2021

Developing an effective internal communications plan

Effective internal communications is the lifeblood of an organisation and directly contributes to the success of your company. You can be doing everything else right but if you have a disengaged workforce it can result in increased employee turnover, poor customer service levels, low motivation, and costly mistakes to your business.

The core purpose of internal communication is to identify and share company purpose and values, so that everyone is working together towards the same goals. The best piece of advice we can give you, is to take some time to plan and lay the foundations. Only then can you know what the right course of action should be for your communications strategy.

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05.08.2021

Writing for different audiences

To put it simply, different audiences are interested in different things. Depending on who your target audience is, your intended reader will be engaged by different styles of writing and topics specific to them. When you are writing content, whether it is a blog, a social media post, website copy, or an in-depth article, the audience will be enticed by something different – which is why it is so crucial to be able to adapt your writing style according to who you are writing for. Here are some key points to keep in mind when writing for different audiences and you might want to check out Episode 8 of our podcast Revitalise & Grow for more copy writing tips.

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