Results for tag: ADPR Insight.

13.01.2022

Illustrating your business through Instagram and Pinterest

Utilising social media effectively for your business can really help to switch your business up a gear. If you have a particularly eye-catching or visually appealing brand, products, or services, you are missing out if you aren’t already optimising the more aesthetic social media channels such as Instagram and Pinterest. Make the most of these platforms with our easy-to-follow guide below with everything you need to know about using Instagram and Pinterest for business—from setting up your account to creating a winning strategy.

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16.12.2021

Top tips for communicating change in your organisation

Change comes in many different forms. It can be exciting and is essential to business innovation and growth, but it can also occur when a business is in crisis. Common reasons for making change include mergers and acquisitions, changes in personnel, redundancies, physical relocation, restructuring or operational changes to name just a few. Check out Episode 7 from Season 2 of our podcast, Revitalise & Grow, for more tips on managing change.

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14.12.2021

Developing an effective internal communications plan

Effective internal communications is the lifeblood of an organisation and directly contributes to the success of your company. You can be doing everything else right but if you have a disengaged workforce it can result in increased employee turnover, poor customer service levels, low motivation, and costly mistakes to your business.

The core purpose of internal communication is to identify and share company purpose and values, so that everyone is working together towards the same goals. The best piece of advice we can give you, is to take some time to plan and lay the foundations. Only then can you know what the right course of action should be for your communications strategy.

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09.12.2021

How to prepare for any media interview

Journalists make their job look easy, but that comfort and confidence is hard-won through thorough research and preparation.

Don’t, as the interviewee, assume you can step into the interview without a similar degree of preparation.
Too many interviewees believe their expertise alone will carry them through a tough interview, because they are specialists in the subject under discussion.

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02.12.2021

The ADPR guide to successful news releases

A press release (or news release or media release) is a written communication directed at the media to announce something newsworthy. They are typically emailed to editors and journalists at newspapers, magazines, radio stations and TV stations with the aim of securing positive media coverage to boost a company’s profile.

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30.11.2021

How to write a captivating news release

We all dream of reaching our target audience through generating amazing coverage in our key media. If you want to generate purposeful press coverage for your business, you need to master the art of writing an effective news release! Primarily, you need to refine your strategy when thinking about what you want to include in your story, ensuring you have all bases covered, and have featured the attention-grabbing details that will turn a journalist’s head. But how long should a news release be? And what information must you include? We have collated a step-by-step guide to walk you through the process of drafting a captivating news release!

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11.11.2021

How to foster creativity in-house

One of the most common myths surrounding creativity is that it’s a skill you either possess or you don’t. However, when you strip it back, being creative is simply about having the ability to bring something valuable into the world.
Every person, every industry and every business has the ability to be creative, and if your job involves problem solving or innovating, the chances are you’re already harnessing huge amounts of creativity without even realising it.
The main problem with fostering creativity is finding the time to do it! We all lead busy lives and creativity often finds itself slipping down (or even falling off) the never ending to do list.
Finding ways to build creative thinking into your daily routine can bring huge benefits to your business, which is why we are sharing our thoughts on how to ensure creative thinking is at the forefront of your business. For a more detailed discussion listen to Episode 8 from Season 2 of our podcast, Revitalise & Grow, which is all about fostering creativity in-house.

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