Results for tag: ADPR Insight.
How to market your business in a post-Covid world
As things slowly start to ease back to a more normal way of life, there are still a few things that can’t get back to the way they were for a little while longer yet. These include mass gatherings and large-scale events for businesses. Whilst the Government has said that there are pilot events currently being reviewed and they are hoping that by the Autumn events may be able to proceed, there is no denying this has severely affected those businesses for whom events and exhibitions make up a large part of their marketing strategy.
If this sounds like your business, read on for some alternative suggestions for marketing your business in a post-Covid world. Hint - digital channels will become your best friend!
What’s it really like to partner with an agency?
The world of PR and communications often finds itself under scrutiny. It’s no stranger to accusations of being fluffy, unnecessary and ineffective. The reality couldn’t be further from the truth.
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The latest social media updates
The ADPR team recently attended Taunton based, Introtweet’s ‘Tweet Over Coffee’ event. The online workshop covered the latest social media news and tips to optimise in your business.
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Top tips for marketing your business as lockdown eases
As the UK’s lockdown measures ease, businesses now need to tread a careful path for getting their marketing communications and messaging right.
Whilst marketing your business is essential, getting it right as we come out from a global pandemic may not be easy.
We have listed some of our top tips to give you a head start as we all try to get back to some kind of normality!
The new low touch economy
You may have seen that ADPR is part of the Inspire Elite network, a team of professionals that support ambitious businesses with a desire to grow and expand, by helping them to develop a winning business strategy, make the right connections, source available funding and share knowledge with like-minded successful business owners and professionals.
The team at Inspire has been offering ADPR invaluable support during these recent months, and recently they shared a report with us on the impact of the COVID-19 pandemic and the new ‘Low Touch Economy’. It was an interesting read and included some key consumer behaviour shifts that we will all have to navigate in the world after COVID-19.
Snapshot of the global marine media’s thoughts on the Covid-19 pandemic and boat shows
At ADPR, whilst we help businesses of all types, one of our niches is the marine and maritime sectors. We recently conducted a global marine media audit to gather the thoughts of key press on their attendance at boat shows as well as other changes marine publications are facing due to the Covid-19 pandemic.
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What Coronavirus has taught us about communications
This unprecedented crisis has affected everyone across the globe in some way and navigating it has been an ongoing challenge for businesses large and small. Needless to say, communications has played a key role for businesses, ensuring everyone is kept informed of the ever-changing advice and protocols. So, what have we learnt so far?
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Top grammar tips for businesses
PR Apprentice at ADPR, Kira, recently attended a PRCA webinar on ‘Getting to grips with grammar’, highlighting essential grammar tips for business writing. Led by PRCA trainer and self-acclaimed grammar enthusiast, Emma Ewing, we will be sharing some of Emma’s top grammar tips for business, so you too can brush up on the basics to make your writing the best it can be!
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Smarter working post-lockdown
Sophie recently attended a virtual workshop hosted by customer-journey experts, Journey4, to look at how businesses can leverage innovative new ways of working once the Corona Virus lockdown restrictions are lifted. The session covered the learnings businesses can take from this period that can be used to help transform future business models and harness some of the benefits of increased productivity, improved communication and enhanced employee well-being as a result of working from home.
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Lockdown leadership: Round up of Covid-19 financial support measures for businesses
Today we’re featuring a guest blog by James O’Sullivan, ADPR’s Finance Director and Chartered Accountant with his own practice, O’Sullivan’s. As we now head into ‘Phase 2’ of the UK Government’s action plan to combat the coronavirus, I thought it would be a good time to summarise the financial support measures that have been put in place so far to help businesses navigate their way through these difficult times.
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Employee spotlight: Luna
Today's Employee Spotlight features our Security Guard, Luna, on how she is finding working throughout the lockdown and her day-to-day roles and responsibilities at ADPR!
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A day in the life of Chester – ADPR’s new recruit
My name is Chester and I’m 4 years old. I have a lust for life and something brilliant happens every single day! I spend my time eating, sleeping, playing with my humans and chasing pheasants. Chasing pheasants is my favourite thing to do and one day I hope I might even catch one!
In March, my world changed a bit. Firstly, both of my humans are at home ALL the time and I am getting more cuddles, more treats and some very long walks.
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