Results for tag: ADPR Insight.
The ADPR Guide to Successful News Releases
A press release (or news release or media release) is a written communication directed at the media to announce something newsworthy. They are typically emailed to editors and journalists at newspapers, magazines, radio stations and TV stations with the aim of securing positive media coverage to boost a company’s profile.
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Six easy ideas for repurposing your content
We all spend a lot of time, effort and money producing podcast and video content and at ADPR we are passionate about helping our clients get the most amount of value possible from every single piece. Below are our top ideas for repurposing your content!
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How To Prepare For Media Interviews
Interviews with press can be a highly effective way to get across your business’s message and are a core component of a well-rounded PR campaign. Read on for our advice on managing a media interview, covering everything from setting it up to wrapping it up with the journalist.
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Illustrating your business through Instagram and Pinterest
Utilising social media effectively for your business can really help to switch your business up a gear. If you have a particularly eye-catching or visually appealing brand, products, or services, you are missing out if you aren’t already optimising the more aesthetic social media channels such as Instagram and Pinterest. Make the most of these platforms with our easy-to-follow guide below with everything you need to know about using Instagram and Pinterest for business—from setting up your account to creating a winning strategy.
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Making the most of LinkedIn, Twitter and Facebook to reach your target audience
Social media is arguably the most cost-effective way to tell your target audience how brilliant your company is. There are various social media channels available to your small business, all offering different tools and in-platform resources that, as a business owner, you can be utilising to make the most of your social media business channels. We want to give you our run down of three of the most popular social media platforms, LinkedIn, Twitter, and Facebook, with our top tips of how to maximise them to reach your target audience!
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How to write a captivating news release
We all dream of reaching our target audience through generating amazing coverage in our key media. If you want to generate purposeful press coverage for your business, you need to master the art of writing an effective news release! Primarily, you need to refine your strategy when thinking about what you want to include in your story, ensuring you have all bases covered, and have featured the attention-grabbing details that will turn a journalist’s head. But how long should a news release be? And what information must you include? We have collated a step-by-step guide to walk you through the process of drafting a captivating news release!
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Basic PR Writing Skills
One of the most common questions we get asked is how to write for PR purposes. In this blog we’ll walk you through the basic PR writing skills you need and how they can influence the way you come across to a range of different contacts.
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Social media for B2B brands
For some B2B brands, social media can still be seen as a secondary thought. That said, those who do take time to implement a strong social media strategy, see the benefit of engaging with their customers via social media very quickly.
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The importance of digital PR
Whilst generating print coverage remains an important part of PR campaigns, with circulation figures for printed publications rapidly declining year on year, securing online coverage in the form of a digital PR campaign offers many significant benefits to businesses.
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What is content marketing and why does it matter?
There’s a lot of talk about content marketing and how it’s an essential element of any marketing mix, but what actually is it, and will it deliver for your business? Content marketing has been defined by the Content Marketing Institute as, “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” This is actually very similar to the definition of PR, and that’s why PR and content are so now closely aligned.
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We’re launching a podcast! And exciting podcast training news too!
We are super excited to let you know that we are launching the ADPR podcast, Revitalise & Grow. We’ve been working away on it for the past few months and can’t wait to share it with you soon!
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How social media can help to boost your retail PR campaign
We are sure that you are aware of the countless opportunities and possibilities that social media can bring to your retail brand. Social media offers so many creative ways to boost your business’ online presence and introduce you to a new audience.
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