Results for tag: ADPR Insight.
What is PR?
PR is an area that is often misunderstood, so we're going right back to basics to iron out exactly what we mean by Public Relations (PR) and what the differences are between PR and advertising.
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The ADPR guide to successful news releases
A press release (or news release or media release) is a written communication directed at the media to announce something newsworthy. They are typically emailed to editors and journalists at newspapers, magazines, radio stations and TV stations with the aim of securing positive media coverage to boost a company’s profile.
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Illustrating your business through Instagram and Pinterest
Utilising social media effectively for your business can really help to switch your business up a gear. If you have a particularly eye-catching or visually appealing brand, products, or services, you are missing out if you aren’t already optimising the more aesthetic social media channels such as Instagram and Pinterest. Make the most of these platforms with our easy-to-follow guide below with everything you need to know about using Instagram and Pinterest for business—from setting up your account to creating a winning strategy.
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What’s it really like to partner with an agency?
The world of PR and communications often finds itself under scrutiny. It’s no stranger to accusations of being fluffy, unnecessary and ineffective. The reality couldn’t be further from the truth.
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What to look for in a PR agency – a checklist
Any PR agency you choose to use should tick as many as possible of the following boxes. When you've drawn up a shortlist of possible agencies, check out our helpful list below to judge whether or not they're right for you. You may also find our PR Buyer’s Guide useful – it is a comprehensive guide to finding your perfect PR partner!
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ADPR’s ultimate guide to blogging
Blogging has remained consistently effective over the past few years thanks to its great SEO benefits and for providing interesting and engaging content for your customers, and we don’t see them going anywhere soon. ADPR's ultimate guide to blogging walks you through how to create a blog to effectively work for your company.
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How to grow your newsletter list
One of the biggest challenges with newsletter is building the number of contacts in your database. We are here to bring you some tips and tricks to help maximise your success! For even more tips on creating a newsletter, check out Episode 4 from Season 2 of our podcast, Revitalise & Grow, and this recent blog covers the basics of how to launch a newsletter.
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How to launch a newsletter
For any business, launching a newsletter can be a daunting venture as it requires both creativity and diligence. You may receive them in your inbox and have a misconception that they are simply promotional emails that inevitably end up in your junk folder but creating a planned and well-informed newsletter that adds value to your customers can actually boost your client relationships as well as helping to reach even more people through shares on social platforms. For more information about launching a newsletter, check out Episode 4 from Season 2 of our podcast, Revitalise & Grow.
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How to work with influencers within the ASA guidelines
Working with social media influencers to promote your brand or products is a fantastic way to engage your target audience. Influencers do exactly what they say on the tin, influence their following with the power to affect attitudes, behaviours, and actions (aka sales!). Working with influencers can not only boost your brand awareness, engagement, and messaging, but if you work with the right influencers, you can get right in front of your target audience’s eyes! You can get the skinny on all things influencers by listening to our podcast from Season 1 Episode 10: What is influencer marketing?
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Changing the digital marketing landscape – affiliate & influencer marketing
The digital and social media landscape has vastly changed marketers’ jobs in the past few years, fuelled even more so by the Covid-19 pandemic which forced us all to shift focus and made it clear that online marketing is here to stay. Affiliate marketing and influencer marketing are two such channels that are consistently gaining in popularity, with no signs of a decline any time soon! For more on what affiliate marketing is, have a listen to this week’s podcast.
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Collaboration is key
Collaboration is a powerful tool for all businesses, regardless of the industry, size or type of business you operate. It is the connections you form with others, and the different ways you collaborate, that can help your business to overcome challenges, maximise opportunities and reach new audiences. One form of collab we love is media partnerships. Check out our most recent podcast for more on how they can work for you!
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