Results for tag: ADPR Insight.
Changing the digital marketing landscape | affiliate & influencer marketing
The digital and social media landscape has vastly changed marketers’ jobs. Affiliate marketing and influencer marketing are two such channels that continue to gain in popularity, with no signs of a decline any time soon!
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Developing an effective internal communications plan
Effective internal communications is the lifeblood of an organisation. It's core purpose is to identify and share company purpose and values, so that everyone is working together towards the same goals. Without effective internal communications you are likely to have a disengaged workforce, which can result in increased employee turnover, poor customer service levels, low motivation, and costly mistakes to your business.
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How to build your personal brand on LinkedIn
LinkedIn is the ideal platform for building professional relationships. It’s instrumental in raising your profile and getting recommendations for your work, as well as for sharing professional content and staying up to date with industry news. But how can LinkedIn be used to build your personal brand?
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What to look for in a PR agency
Have you found yourself asking, how do I know if I should get a communications agency? Or how do I know if the agency is the right fit? It can be a daunting task, but choosing the right agency partner is crucial to the success of your business.
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Six steps to create a successful marketing plan
Marketing is the powerhouse behind every business's growth. To truly maximise your marketing efforts, clarity on your goals is essential—and that's where a solid plan comes into play!
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Perfect PR in a storm | How to protect your business and people from a crisis
Nobody likes to think about a crisis happening, but most business owners will know the importance of having a plan in place (just in-case). Yet the reality is that only one in four companies admit to having one!
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What’s it really like to partner with an agency?
The world of PR and communications often finds itself under scrutiny. It’s no stranger to accusations of being fluffy, unnecessary and ineffective. The reality couldn’t be further from the truth!
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Mastering media relations
It is no question that the media is an important force of influence, persuasion, and reputation for individuals and businesses. The media has considerable power over our ideas and opinions, so it is nothing short of vital to master media relationships professionally and purposefully for your brand.
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How to get more user generated content (UGC)
User generated content is the cornerstone for engaging your target audience. When done well it is one of the most impactful ways to build real engagement with your customers and create shareable content that drives closer relationships with your brand.
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How to create a PR media strategy
A well planned media strategy enables you to effectively communicate with the media and the public to achieve specific goals, such as building brand awareness, managing reputation, promoting products or services, or influencing public opinion, and forms a key part of your overall PR strategy.
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ADPR’s ultimate guide to blogging
While paid advertising and social media play vital roles in your marketing strategy, owning your media channels has never been more crucial. It's the power of owned media that truly sets your brand apart, establishing trust, authority, and long-term relationships with your audience. At the heart of owned media lies blogging—a dynamic platform that should serve as the cornerstone of your content marketing strategy. But why is blogging such a key ingredient in today's digital landscape?
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Writing for different audiences
When it comes to communication - one size definitely doesn't fit all! Whether you're crafting content for a tech-savvy Gen Z crowd or penning a persuasive piece for seasoned professionals, the key to success lies in mastering the art of versatility. By adapting your writing style to appeal to different audiences, you can tailor your message to captivate, engage and resonate with them.
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