Results for tag: ADPR Insight.
Working with social media influencers to promote your brand or products is a fantastic way to engage your target audience. Influencers do exactly what they say on the tin, influence their following with the power to affect attitudes, behaviours, and actions (aka sales!). Working with influencers can not only boost your brand awareness, engagement, and messaging, but if you work with the right influencers, you can get right in front of your target audience’s eyes! In our latest podcast you can get the skinny on all things influencers, just tune in to Episode 10: What is influencer marketing?Read More
To put it simply, different audiences are interested in different things. Depending on who your target audience is, your intended reader will be engaged by different styles of writing and topics specific to them. When you are writing content, whether it is a blog, a social media post, website copy, or an in-depth article, the audience will be enticed by something different – which is why it is so crucial to be able to adapt your writing style according to who you are writing for. Here are some key points to keep in mind when writing for different audiences and you might want to check out Episode 8 of our podcast Revitalise & Grow for more copy writing tips.Read More
Awards. Every industry has them and there are a dazzling array to choose from. Entering is just part of the process. If you are shortlisted, or even more excitingly go on to win, then here are ADPR’s tips on how to maximise your success.Read More
Winning an award is an outstanding achievement, no matter what industry or business you are in! The feeling is like no other, to be recognised and congratulated publicly on your company’s achievements. However, before all the excitement, you need to be equipped with some top tips to write a winning award entry!Read More
Nobody likes to think about a crisis happening, but most business owners will have been told about the importance of having a plan in place (just in-case!). Yet the reality is that only one in four companies admit to having one.
The word, crisis, tends to lead to thoughts of catastrophic events, but for most businesses a crisis usually involves things like financial problems, negative social media comments, technology failures, disgruntled staff or service and product issues.
It doesn’t matter what sort of company you have, there is always the potential for a crisis to occur and as the famous saying goes, “a reputation takes decades to build and seconds to destroy.”
With this in mind, we have put together some of our top tips for handling a PR crisis.Read More
For most professionals, media interviews can be a daunting thought, especially if you haven’t done one before.
Prior to any interview it is important to be well prepared and feel confident and comfortable in what you’re going to talk about.
In today's blog we share our six top tips to help you master any media interview, you should also check out this week's podcast which tells you all you need to know about media relations.Read More
The role for internal communications has shot up the corporate agenda during the pandemic, with so many of us now running businesses with remote teams. Whilst most marketing teams have traditionally placed emphasis on communicating externally with customers, clients and stakeholders, we all now realise the importance of internal communications to effectively run our businesses. If you haven’t yet got around to upping your internal comms game, now’s the perfect time.Read More
Effective internal communications is the lifeblood of an organisation and directly contributes to the success of your company. You can be doing everything else right but if you have a disengaged workforce it can result in increased employee turnover, poor customer service levels, low motivation, and costly mistakes to your business.
The core purpose of internal communication is to identify and share company purpose and values, so that everyone is working together towards the same goals. The best piece of advice we can give you, is to take some time to plan and lay the foundations. Only then can you know what the right course of action should be for your communications strategy.Read More
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu
You can have all the best ideas and creativity in the world, but if you start powering ahead with tactics without decent planning and a firm strategy, the chances are it isn’t going to be effective and give you the results you want.
This week's podcast is all about setting your PR strategy, so we thought it would be fitting to cover the 5 stages of PR planning - a really simple way to research and set your strategy, broken down into 5 actionable steps.
Definition: A plan of action by an organisation or brand for bringing key messages to the attention of consumers through the use of relevant media.Read More