Results for tag: ADPR Insight.
Developing an effective internal communications plan
Effective internal communications is the lifeblood of an organisation and directly contributes to the success of your company. You can be doing everything else right but if you have a disengaged workforce it can result in increased employee turnover, poor customer service levels, low motivation, and costly mistakes to your business.
The core purpose of internal communication is to identify and share company purpose and values, so that everyone is working together towards the same goals. The best piece of advice we can give you, is to take some time to plan and lay the foundations. Only then can you know what the right course of action should be for your communications strategy.
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The importance of organisational communications during Covid-19
Covid-19 accelerated countless changes in organisations globally, and communications became a top priority for many businesses. Being able to successfully navigate Covid-19 showed just how powerful communications can be and highlighted the importance of communications professionals within organisations.
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Top tips for managing a PR crisis
It doesn’t matter what sort of company you have, there is always the potential for a crisis to occur and as the famous saying goes, “a reputation takes decades to build and seconds to destroy.”
With this in mind, we have put together some of our top tips for handling a PR crisis.
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Your Definitive PR Toolkit
Public relations has evolved significantly over the years, even more so during the last 12 months as businesses learn to communicate in new and impactful ways. So, what do today’s marketers and communications professionals need to have in their toolkit? Read on to find out!
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2020 World Mental Health Day – How much progress have we made and are we really ok?
As we start to approach the end of a year that has seen people’s lives turned upside down, 2020 is likely to be the most poignant event in World Mental Health Day’s 28 year history. Its theme, Mental Health for All, is certainly one that will resonate across the globe.
The day was first launched in 1992 by the World Federation for Mental Health. Commemorated annually on October 10th, World Mental Health Day is recognised for promoting mental health advocacy and educating people about its importance.
The power of podcasts
Tomorrow (Wednesday 30th September) is International Podcast Day, a celebration of the power of podcasts. Although the first podcasts launched waaay back in 2004, it wasn’t really until the past few years that podcasts have taken off in popularity.
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What is Marketing Automation?
Automating your marketing is one of the smartest things you can do for your business.
Marketing is everything we do to create, communicate, deliver and exchange offerings that have value for our customers.
Marketing automation is everything we do to leverage marketing. By using software and tools to automate repetitive tasks, send relevant content to our customers and track behaviour we can save time, money and increase our conversion rates.
51% of companies are currently using marketing automation, with more than half of B2B companies (58%) planning to adopt the technology.
It’s hot, it’s happening and we’re going to tell you why.
On a mission to make PR and marketing support accessible to all businesses
What a year 2020 has been! However, with the easing of lockdown restrictions, children returning to school and the imminent change of season there is a general feeling that we’re all at the start of a new beginning. Uncertainty remains about what the coming months will bring, but there is no doubt that the time has come to rebuild, to ‘keep calm and carry on’.
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Facebook ad guide for beginners: get the most out of your consumer Facebook ad campaign
Wondering why your organic Facebook campaigns (without paid promotion) aren’t getting any traction, and you’re not seeing the results you had hoped for? The reality is it’s almost impossible to reach your desired audience through organic reach alone. This is because of recent algorithm changes, which controls the ordering and presentation of posts, so users only see what Facebook consider to be most relevant to them.
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Maximise your SEO efforts to win more customers
If you have a communication strategy in place for your business, you are probably familiar with SEO (search engine optimisation) and its capabilities. In its simplest form, the definition of SEO is the process of optimising your website to drive organic, or un-paid, traffic from the search engine results page.
Research shows that 95% of people only ever look at the first page of search results presented to them, and half of the clicks go to the first three results displayed. Getting onto page one may seem like an impossible task, but there are some simple things you can be doing to significantly increase your ranking.
The best creative campaigns during Lockdown
Lockdown 2020 – whilst the world’s population were confined at home, many of the brands we know and love were busy getting their creative juices flowing. Whether offering support, customer incentives or boredom busting ideas there has been no shortage of clever, fun and quirky campaigns keeping us entertained when we needed it the most.
At ADPR, we love watching and admiring what brands around the world are doing with their marketing campaigns and the past five months have delivered some absolute gems.
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Creating opportunities for the next generation: Recruitment in the new normal
The Covid-19 pandemic has caused significant damage to the economy, resulting in widespread unemployment and the UK’s quickest drop in recruitment activity since 2009. In light of the recent news that the UK has officially entered into a recession, it’s understandable that recruitment may not be at the top of your to-do list, but getting the right people into your company now could bring huge benefits to your business in the long term.
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