Results for tag: ADPR Insight.


How to market your business in a post-Covid world

As things slowly start to ease back to a more normal way of life, there are still a few things that can’t get back to the way they were for a little while longer yet. These include mass gatherings and large-scale events for businesses. Whilst the Government has said that there are pilot events currently being reviewed and they are hoping that by the Autumn events may be able to proceed, there is no denying this has severely affected those businesses for whom events and exhibitions make up a large part of their marketing strategy.
If this sounds like your business, read on for some alternative suggestions for marketing your business in a post-Covid world. Hint - digital channels will become your best friend!

Read More

Top tips for marketing your business as lockdown eases

As the UK’s lockdown measures ease, businesses now need to tread a careful path for getting their marketing communications and messaging right.
Whilst marketing your business is essential, getting it right as we come out from a global pandemic may not be easy.
We have listed some of our top tips to give you a head start as we all try to get back to some kind of normality!

Read More

The new low touch economy

You may have seen that ADPR is part of the Inspire Elite network, a team of professionals that support ambitious businesses with a desire to grow and expand, by helping them to develop a winning business strategy, make the right connections, source available funding and share knowledge with like-minded successful business owners and professionals.
The team at Inspire has been offering ADPR invaluable support during these recent months, and recently they shared a report with us on the impact of the COVID-19 pandemic and the new ‘Low Touch Economy’. It was an interesting read and included some key consumer behaviour shifts that we will all have to navigate in the world after COVID-19.

Read More

Top grammar tips for businesses

PR Apprentice at ADPR, Kira, recently attended a PRCA webinar on ‘Getting to grips with grammar’, highlighting essential grammar tips for business writing. Led by PRCA trainer and self-acclaimed grammar enthusiast, Emma Ewing, we will be sharing some of Emma’s top grammar tips for business, so you too can brush up on the basics to make your writing the best it can be!

Read More

Smarter working post-lockdown

Sophie recently attended a virtual workshop hosted by customer-journey experts, Journey4, to look at how businesses can leverage innovative new ways of working once the Corona Virus lockdown restrictions are lifted. The session covered the learnings businesses can take from this period that can be used to help transform future business models and harness some of the benefits of increased productivity, improved communication and enhanced employee well-being as a result of working from home.

Read More

Lockdown leadership: Round up of Covid-19 financial support measures for businesses

Today we’re featuring a guest blog by James O’Sullivan, ADPR’s Finance Director and Chartered Accountant with his own practice, O’Sullivan’s. As we now head into ‘Phase 2’ of the UK Government’s action plan to combat the coronavirus, I thought it would be a good time to summarise the financial support measures that have been put in place so far to help businesses navigate their way through these difficult times.

Read More

A day in the life of Chester – ADPR’s new recruit

My name is Chester and I’m 4 years old. I have a lust for life and something brilliant happens every single day! I spend my time eating, sleeping, playing with my humans and chasing pheasants. Chasing pheasants is my favourite thing to do and one day I hope I might even catch one!

In March, my world changed a bit. Firstly, both of my humans are at home ALL the time and I am getting more cuddles, more treats and some very long walks.

Read More