Results for tag: Consumer PR.
How to get more user generated content (USG)
User generated content is the cornerstone for engaging your target audience. When done well it is one of the most impactful ways to build real engagement with your customers and create shareable content that drives closer relationships with your brand.
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How to build your personal brand on LinkedIn
LinkedIn is the ideal platform for building professional relationships. It’s instrumental in raising your profile and getting recommendations for your work, as well as for sharing professional content and staying up to date with industry news. But how can LinkedIn be used to build your personal brand?
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Celebrating Christmas in Summer | PR Tips And Tricks
It's the height of summer, the days are longer and we're enjoying our summer holidays, so why is the PR world thinking about snowmen, woolly jumpers and turkey with all the trimmings. It's Christmas in summer of course! So-called because of the Christmas season media events, which take place in Summer.
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Why PR is crucial to SEO
Public Relations (PR) is an essential part of any search engine optimisation (SEO) strategy. When done well, PR can enhance the quality of your SEO, position your brand as an authority and create more awareness to generate sales.
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ADPR’s ultimate guide to blogging
Blogging has remained consistently effective as a marketing tool thanks to its great SEO benefits and for providing interesting and engaging content for customers, and we don’t see them going anywhere soon. ADPR's ultimate guide to blogging walks you through how to create a blog to effectively work for your company.
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How to deal with negative reviews on social media
Receiving a negative review on social media is never something any brand looks forward to. However, they aren’t actually all bad… It may be a surprise to hear they can provide opportunities to show what a fabulous company you are in different ways! If dealt with effectively, bad reviews highlight your exceptional customer service and other positives about your brand in light of the negative feedback.
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Mastering media relations
It is no question that the media is an important force of influence, persuasion, and reputation for individuals and businesses. The media has considerable power over our ideas and opinions, so it is nothing short of vital to master media relationships professionally and purposefully for your brand.
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Writing a winning award entry
Winning an award is an outstanding achievement, no matter what industry or business you are in! To be recognised and congratulated publicly on your company's achievements is a feeling like no other. To experience the excitement, read on for our top tips on writing a winning award entry!
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Changing the digital marketing landscape | affiliate & influencer marketing
The digital and social media landscape has vastly changed marketers’ jobs over the past few years. Affiliate marketing and influencer marketing are two such channels that continue to gain in popularity, with no signs of a decline any time soon!
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How to launch an email newsletter
Launching an email newsletter can be a daunting venture as it requires both creativity and diligence. Whilst email newsletters may have the misconception they are simply promotional emails that inevitably end up in junk, a well planned and well informed newsletter that adds value to your customers can enhance brand loyalty and keep you front of mind for future business opportunities.
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How to grow your newsletter list
One of the biggest challenges with launching a newsletter is building the number of contacts in your database. Read on for our top tips on how to make your newsletter a success ...
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How to guide: creating a PR media strategy
A media strategy is a plan for securing maximum media coverage. It enables you to think through the key sales and communications messages about your product, brand or service and identifies the specific target audiences you wish to reach.
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