Results for tag: Consumer PR.

11.01.2022

Why Instagram Stories are great for appealing to your consumer audience

If you’re not using Instagram Stories for your consumer business, you could be missing out on a huge opportunity! Not only are Instagram stories and videos fun and creative, but they’re one of the best ways to grow your customer engagement, build brand awareness and even drive sales!
Below are some of our top tips for maximising Instagram stories and appealing to your consumer audience, covering everything from content strategy to design, so that you can create the best Instagram assets to elevate your consumer brand.

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Measuring the value of PR
23.11.2021

Measuring the value of PR

A constant source of debate in the marketing world is the age-old argument of whether you can really measure the impact of PR and communications. Whilst there isn’t an easy answer, the short answer is that yes, it is possible to measure the impact of PR.

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28.10.2021

How to shine and be the real you on camera

With meetings, pitches, presentations and events increasingly moving to virtual platforms, we don’t just need to overcome our apprehensions about seeing and hearing ourselves on screen. We need to embrace the technology and learn techniques to be our best selves on camera. In this blog, we’ll be sharing some top tips for gaining camera confidence and knowing how to engage and inspire a virtual audience. For even more on hosting a virtual event, check out Episode 6 from Season 2 of our podcast, Revitalise & Grow.

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14.10.2021

How to grow your newsletter list

One of the biggest challenges with newsletter is building the number of contacts in your database. We are here to bring you some tips and tricks to help maximise your success! For even more tips on creating a newsletter, check out Episode 4 from Season 2 of our podcast, Revitalise & Grow, and this recent blog covers the basics of how to launch a newsletter. 

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12.10.2021

How to launch a newsletter

For any business, launching a newsletter can be a daunting venture as it requires both creativity and diligence. You may receive them in your inbox and have a misconception that they are simply promotional emails that inevitably end up in your junk folder but creating a planned and well-informed newsletter that adds value to your customers can actually boost your client relationships as well as helping to reach even more people through shares on social platforms. For more information about launching a newsletter, check out Episode 4 from Season 2 of our podcast, Revitalise & Grow. 

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09.09.2021

Tips on purposeful marketing

You are probably all too familiar with the term ‘social purpose’. More than just the latest buzz word in business, we are now living in what is being described as ‘the purposeful age’, but what does purpose really mean for brands, where has it come from and what role does PR play? Purpose is defined by the Oxford English Dictionary as, “The reason for which something is done or created or for which something exists”.  At its core, purpose is all about authenticity and your values. It should form a fundamental aspect of your business and marketing strategy. Its about why you do what you do, beyond making money. Listen to Episode 14 of our podcast, Revitalise & Grow, for even more tips on purpose for business.

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