Results for tag: Consumer PR.
Tips on purposeful marketing
You are probably all too familiar with the term ‘social purpose’. More than just the latest buzz word in business, we are now living in what is being described as ‘the purposeful age’, but what does purpose really mean for brands, where has it come from and what role does PR play? Purpose is defined by the Oxford English Dictionary as, “The reason for which something is done or created or for which something exists”. At its core, purpose is all about authenticity and your values. It should form a fundamental aspect of your business and marketing strategy. Its about why you do what you do, beyond making money. Listen to Episode 14 of our podcast, Revitalise & Grow, for even more tips on purpose for business.
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ADPR’s Top 5 Tips for the Ultimate Lifestyle PR Pitch
Media relations is the bread and butter of a successful lifestyle PR campaign, and whether you have a brand-new product or service to launch or need to generate some positive coverage on something that already exists in your portfolio, you need to make sure you have a media pitch that is on point and cuts through the noise.
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Writing a winning award entry
Winning an award is an outstanding achievement, no matter what industry or business you are in! The feeling is like no other, to be recognised and congratulated publicly on your company’s achievements. However, before all the excitement, you need to be equipped with some top tips to write a winning award entry!
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How to guide: Creating a PR media strategy
Definition: A plan of action by an organisation or brand for bringing key messages to the attention of consumers through the use of relevant media.
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How to maximise a product launch at a trade exhibition for your food or drink brand
Trade shows are a great way to introduce and showcase a new food and drink product to your target audience. Keep reading for our top tips for making your food and drink trade exhibition product launch unmissable! You can also check out Episode 12 of our podcast, Revitalise & Grow, for even more on how to maximise product launches!
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Tips on hosting a virtual press event
The rise of virtual press events does not come as a surprise, particularly as we cannot meet in person right now, and companies must think of new and creative ways to launch new products and present their forthcoming seasonal collections.
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How to deal with negative reviews on social media
Receiving a negative review on social media is never something any brand looks forward to. However, they aren’t actually all bad… It may be a surprise to hear they can provide opportunities to show what a fabulous company you are in different ways! If dealt with effectively, bad reviews highlight your exceptional customer service and other positives about your brand in light of the negative feedback.
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Communications’ impact on sales
Probably one of the oldest debates that still rages on in the PR and marketing world is how to prove communications’ impact on sales. We know, at a gut-feel level that its extremely valuable, but it’s also very tricky to evidence.
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Measuring the value of PR
A constant source of debate in the marketing world is the age-old argument of whether you can really measure the impact of PR and communications. Whilst there isn’t an easy answer, the short answer is that yes, it is possible to measure the impact of PR.
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What is content marketing and why does it matter?
There’s a lot of talk about content marketing and how it’s an essential element of any marketing mix, but what actually is it, and will it deliver for your business? Content marketing has been defined by the Content Marketing Institute as, “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” This is actually very similar to the definition of PR, and that’s why PR and content are so now closely aligned.
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The best apps to use to showcase your food and drink products on social media
Social media is more prevalent today than ever before! Social media usage in the UK is rapidly growing, increasing to 45 million active users in 2020, equivalent to over 66% of the UK’s total population – that’s a lot! These statistics really prove just how vital it has become to have a strong social media presence as a food & drink business.
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