

PR is an area that is often misunderstood, so we're going right back to basics to iron out exactly what we mean by Public Relations (PR) and what the differences are between PR and advertising.
Read MoreAny PR agency you choose to use should tick as many as possible of the following boxes. When you've drawn up a shortlist of possible agencies, check out our helpful list below to judge whether or not they're right for you. You may also find our PR Buyer’s Guide useful – it is a comprehensive guide to finding your perfect PR partner!
Read MoreBlogging has remained consistently effective over the past few years thanks to its great SEO benefits and for providing interesting and engaging content for your customers, and we don’t see them going anywhere soon. ADPR's ultimate guide to blogging walks you through how to create a blog to effectively work for your company.
Read MoreThought leadership is one element of the PR and communications toolkit that helps to establish and increase a brand’s authority across a specific sector. It is often an expression of ideas, predictions and/or commentary which helps to demonstrate a particular expertise in a field, area or topic. If you’d like to know more about thought leadership, why not have a listen to this week’s Revitalise & Grow podcast linked in the post.
Read MoreRunning a small business is no easy task, you’ll often be faced with limited time, resources and budget in order to help your business grow. However, you need to put yourself out there as much as possible in order to generate leads and bring in new customers, you won’t be able to make a significant return on investment if you don’t generate the right interest! There is a misconception that PR means big glitzy events and campaigns that cost the earth, but the truth is PR can be activated across a variety of budgets and can (and should!) be used by businesses of all sizes! For more tips and tricks on making PR work on a shoestring, check out our podcast here.
Read MoreLaunching a product without a substantial budget can indeed be a daunting experience, but this alone should not be a factor in stopping you from putting your product out in the world! Fortunately, advances in digital technologies provides plenty of opportunities to market a product with low to no budget, and when done right, can be incredibly effective (and there are a whole host of success stories out there to act as motivation!). Keep reading below to find some cost-effective techniques with a proven track record.
Read MoreQualifications are so important to develop the required skills and knowledge about the Public Relations (PR) industry. Although, prior to my PR role, I was far from aware of the options available in the industry! Having now achieved a PR qualification (a Distinction in the Higher Lever 4 PRCA PR Apprenticeship) and currently studying for another (PR & Communications Degree at Greenwich University) I want to share with you my personal suggestions and advice when it comes to the most prominent qualifications and courses to skyrocket your career in PR. For even more tips about starting a career in PR through an apprenticeship, check out our latest podcast, featuring special guest, Steph Umebuani - the PRCA’s Head of Apprenticeships.
Read MoreWe’re passionate about upskilling our team and providing them with the opportunities to develop their careers. From in-house knowledge sharing to industry-recognised international qualifications – our team have done it all! We have been lucky enough to form a great relationship with the PRCA, the world’s largest PR professional body, who manage the PR Apprenticeship scheme. Having recently employed our fifth apprentice at ADPR, and to celebrate the 15th National Apprenticeship Week (7 – 13 February) we’re reflecting on the huge benefit apprentices offer to our agency. For more about how the PR Apprenticeship works, check out our recent podcast episode with special guest, the PRCA’s Head of Apprenticeships, Stephanie Umebuani.
Read MoreCreative brainstorming is a collaborative way to develop ideas and solve problems within groups or teams - it’s about creativity, productivity, and sharing ideas. For more information on brainstorming, check out Episode 8 from Season 2 of our podcast, Revitalise & Grow, which is all about fostering creativity in-house.
Read MoreYou are probably all too familiar with the term ‘social purpose’. More than just the latest buzz word in business, we are now living in what is being described as ‘the purposeful age’, but what does purpose really mean for brands, where has it come from and what role does PR play? Purpose is defined by the Oxford English Dictionary as, “The reason for which something is done or created or for which something exists”. At its core, purpose is all about authenticity and your values. It should form a fundamental aspect of your business and marketing strategy. Its about why you do what you do, beyond making money. Listen to Episode 14 of our podcast, Revitalise & Grow, for even more tips on purpose for business.
Read MoreTrade shows are a great way to introduce and showcase a new food and drink product to your target audience. Keep reading for our top tips for making your food and drink trade exhibition product launch unmissable! You can also check out Episode 12 of our podcast, Revitalise & Grow, for even more on how to maximise product launches!
Read MoreWith all the time and effort required to plan an event, you’ll want it to make the headlines. Getting press to attend your event impresses your clients, builds brand awareness and hopefully results in some media coverage. Read on for our tips for securing media coverage of your event and for more helpful advice on maximising events, check out Episode 11 of our podcast, Revitalise & Grow.
Read More