Results for tag: ADPR loves.
What to look for in a PR agency – a checklist
Any PR agency you choose to use should tick as many as possible of the following boxes. When you've drawn up a shortlist of possible agencies, check out our helpful list below to judge whether or not they're right for you. You may also find our PR Buyer’s Guide useful – it is a comprehensive guide to finding your perfect PR partner!
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Why now’s the perfect time to invest in internal communications
The role for internal communications has shot up the corporate agenda during the pandemic, with so many of us now running businesses with remote teams. Whilst most marketing teams have traditionally placed emphasis on communicating externally with customers, clients and stakeholders, we all now realise the importance of internal communications to effectively run our businesses. If you haven’t yet got around to upping your internal comms game, now’s the perfect time.
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Our top 2021 social media predictions
I think its safe to say we’re all glad to see the back of 2020 and eager for better things to come this year! With the rapid pivot to online last year caused by the Covid-19 pandemic, social media’s importance has been crystallised. For many businesses, it was the one tool they had at their disposal to enable them to keep in touch with their customers. So, what do we think this year might have in store for us from a social media perspective?
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Our favourite Christmas campaigns of 2020 🎄
As we all start to wind down and think about the forthcoming festivities, there’s one tradition we all look forward to as the year comes to a close (particularly in the marketing world), and that’s the airing of the Christmas adverts on TV. From feel-good funny moments to emotional tear-jerkers, some of our most loved brands give us a reason to feel nostalgic and cuddle up as the big day approaches. Here’s some of our favourites this year…
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We are engaged!! And we have the data to prove it
2020 has shone a spotlight on work culture like nothing we’ve seen before. For the first time we have been physically disconnected from our colleagues on a daily basis and the familiarity of being in the same space as one team feels like a lifetime ago.
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The ADPR guide to keeping life fun in Lockdown #2 …without a quiz in sight!
Hands up if the thought of another Zoom quiz fills you with dread! Don’t get me wrong, we had a lot of fun organising (and winning!) quizzes during Lockdown Part One, but for us the good old Friday night Zoom quiz has lost its novelty factor for now.
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Get actionable PR strategy in exchange for less than 30 minutes of your time – welcome to the launch of Revitalise & Grow (its free!)
And so it begins! Today we enter into lockdown 2.0 in England. Once again many businesses find themselves being forced to shut up shop after only just getting back on their feet. I feel for every business that finds itself in this situation, it’s not how any of us wanted to end the year. And with so much going on, I know it can be hard to find the motivation to push through and find the will to continue. But, as hard as it is, we must have hope. It’s a cliché but it’s true - we got through it before and we’ll get through it again.
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Love to work in communications? Maximise your prospects with ADPR’s free careers advice and support
Everybody has been affected by the Covid-19 pandemic in some way and with a second lockdown coming into force, disruption to peoples’ lives and the overall economy looks set to continue for the foreseeable future.
Many businesses are facing difficult decisions about the future of their current work force, with thousands facing unemployment in a saturated jobs market.
Those between the ages of 16 -29 are paying a particularly high price with 55% of young people believing their options for the future have been significantly limited by the crisis. Scheduled gap years and internships have been postponed, jobs are sparse and those in higher education are concerned about their future prospects.
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Planning basics – six key steps to create a successful marketing plan
Marketing plays a crucial role in achieving growth for every business. It is important to know what you want to achieve and how to maximise the effect of your marketing efforts!
To successfully execute marketing for your business, it is hugely important to create a strong marketing plan. A marketing plan consists of all the details of the marketing strategy you are going to apply. Here are our six key steps to include to make your marketing dreams come true!
On a mission to make PR and marketing support accessible to all businesses
What a year 2020 has been! However, with the easing of lockdown restrictions, children returning to school and the imminent change of season there is a general feeling that we’re all at the start of a new beginning. Uncertainty remains about what the coming months will bring, but there is no doubt that the time has come to rebuild, to ‘keep calm and carry on’.
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The best creative campaigns during Lockdown
Lockdown 2020 – whilst the world’s population were confined at home, many of the brands we know and love were busy getting their creative juices flowing. Whether offering support, customer incentives or boredom busting ideas there has been no shortage of clever, fun and quirky campaigns keeping us entertained when we needed it the most.
At ADPR, we love watching and admiring what brands around the world are doing with their marketing campaigns and the past five months have delivered some absolute gems.
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How to optimise relationships right now for future success
The Public Relations and Communications Association (PRCA) recently hosted a virtual Taskforce Forum featuring a range of interesting panellists, all with extensive careers and experience in communications. We wanted to share the key talking points and tips on how to optimise relationships – whether internal or external - right now.
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