Results for tag: ADPR meets.


Our favourite Christmas campaigns of 2020 🎄

As we all start to wind down and think about the forthcoming festivities, there’s one tradition we all look forward to as the year comes to a close (particularly in the marketing world), and that’s the airing of the Christmas adverts on TV. From feel-good funny moments to emotional tear-jerkers, some of our most loved brands give us a reason to feel nostalgic and cuddle up as the big day approaches. Here’s some of our favourites this year…

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How to prepare for any media interview

Journalists make their job look easy, but that comfort and confidence is hard-won through thorough research and preparation.

Don’t, as the interviewee, assume you can step into the interview without a similar degree of preparation.
Too many interviewees believe their expertise alone will carry them through a tough interview, because they are specialists in the subject under discussion.

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Get actionable PR strategy in exchange for less than 30 minutes of your time – welcome to the launch of Revitalise & Grow (its free!)

And so it begins! Today we enter into lockdown 2.0 in England. Once again many businesses find themselves being forced to shut up shop after only just getting back on their feet. I feel for every business that finds itself in this situation, it’s not how any of us wanted to end the year. And with so much going on, I know it can be hard to find the motivation to push through and find the will to continue. But, as hard as it is, we must have hope. It’s a cliché but it’s true - we got through it before and we’ll get through it again.

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Love to work in communications? Maximise your prospects with ADPR’s free careers advice and support

Everybody has been affected by the Covid-19 pandemic in some way and with a second lockdown coming into force, disruption to peoples’ lives and the overall economy looks set to continue for the foreseeable future.

Many businesses are facing difficult decisions about the future of their current work force, with thousands facing unemployment in a saturated jobs market.

Those between the ages of 16 -29 are paying a particularly high price with 55% of young people believing their options for the future have been significantly limited by the crisis. Scheduled gap years and internships have been postponed, jobs are sparse and those in higher education are concerned about their future prospects.

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What is Marketing Automation?

Automating your marketing is one of the smartest things you can do for your business.
Marketing is everything we do to create, communicate, deliver and exchange offerings that have value for our customers.
Marketing automation is everything we do to leverage marketing. By using software and tools to automate repetitive tasks, send relevant content to our customers and track behaviour we can save time, money and increase our conversion rates.
51% of companies are currently using marketing automation, with more than half of B2B companies (58%) planning to adopt the technology.
It’s hot, it’s happening and we’re going to tell you why.

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