Results for tag: ADPR meets.
Any PR agency you choose to use should tick as many as possible of the following boxes. When you've drawn up a shortlist of possible agencies, check out our helpful list below to judge whether or not they're right for you. You may also find our PR Buyer’s Guide useful – it is a comprehensive guide to finding your perfect PR partner!Read More
In last week’s blog we delved into the key findings from the 2021 Edelman Trust Barometer. The survey highlighted concerning statistics about how people consume and share information online, and the negative impact this is having on society (you can read all about it here).Read More
As we all start to wind down and think about the forthcoming festivities, there’s one tradition we all look forward to as the year comes to a close (particularly in the marketing world), and that’s the airing of the Christmas adverts on TV. From feel-good funny moments to emotional tear-jerkers, some of our most loved brands give us a reason to feel nostalgic and cuddle up as the big day approaches. Here’s some of our favourites this year…Read More
Journalists make their job look easy, but that comfort and confidence is hard-won through thorough research and preparation.
Don’t, as the interviewee, assume you can step into the interview without a similar degree of preparation.
Too many interviewees believe their expertise alone will carry them through a tough interview, because they are specialists in the subject under discussion.
And so it begins! Today we enter into lockdown 2.0 in England. Once again many businesses find themselves being forced to shut up shop after only just getting back on their feet. I feel for every business that finds itself in this situation, it’s not how any of us wanted to end the year. And with so much going on, I know it can be hard to find the motivation to push through and find the will to continue. But, as hard as it is, we must have hope. It’s a cliché but it’s true - we got through it before and we’ll get through it again.Read More
Everybody has been affected by the Covid-19 pandemic in some way and with a second lockdown coming into force, disruption to peoples’ lives and the overall economy looks set to continue for the foreseeable future.
Many businesses are facing difficult decisions about the future of their current work force, with thousands facing unemployment in a saturated jobs market.
Those between the ages of 16 -29 are paying a particularly high price with 55% of young people believing their options for the future have been significantly limited by the crisis. Scheduled gap years and internships have been postponed, jobs are sparse and those in higher education are concerned about their future prospects.Read More
Covid-19 accelerated countless changes in organisations globally, and communications became a top priority for many businesses. Being able to successfully navigate Covid-19 showed just how powerful communications can be and highlighted the importance of communications professionals within organisations.Read More
Automating your marketing is one of the smartest things you can do for your business.
Marketing is everything we do to create, communicate, deliver and exchange offerings that have value for our customers.
Marketing automation is everything we do to leverage marketing. By using software and tools to automate repetitive tasks, send relevant content to our customers and track behaviour we can save time, money and increase our conversion rates.
51% of companies are currently using marketing automation, with more than half of B2B companies (58%) planning to adopt the technology.
It’s hot, it’s happening and we’re going to tell you why.
The world of PR and communications often finds itself under scrutiny. It’s no stranger to accusations of being fluffy, unnecessary and ineffective. The reality couldn’t be further from the truth.Read More
In short: Yes!
Discussions around AI in communications tend to centre around data processing, driving automation, measuring effectiveness, and essentially making a communication pro’s life a bit easier.
The ADPR team recently attended Taunton based, Introtweet’s ‘Tweet Over Coffee’ event. The online workshop covered the latest social media news and tips to optimise in your business.Read More
The lockdown has presented its challenges to us as a nation, not only for businesses but for all of us personally too. We have gathered some of the ADPR team’s thoughts on what we are most looking forward to doing post-lockdown! Please share with us whatever you are looking forward to doing too!Read More