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Running a business is no easy task, you’ll often be faced with limited time, resources and budget. However, you need to put yourself out there as much as possible in order to generate leads and bring in new customers or you won’t be able to make a significant return on investment! There is a misconception that PR means big glitzy events and campaigns that cost the earth, but the truth is PR can be activated across a variety of budgets and can (and should!) be used by businesses of all sizes!

Thought leadership is one element of the PR and communications toolkit that helps to establish and increase a brand’s authority across a specific sector. It is often an expression of ideas, predictions and/or commentary, which helps to demonstrate a particular expertise in a field, area or topic.

We're passionate about providing a culture of opportunity for our team and giving them the opportunities to develop their careers. We're also big advocates for apprenticeships and the huge benefits they offer our agency. Here we reflect on our apprenticeship journey ...

Qualifications are so important to develop the required skills and knowledge about the Public Relations (PR) industry. Although, prior to my PR role, I was far from aware of the options available in the industry! Having now achieved a PR qualification (a Distinction in the Higher Lever 4 PRCA PR Apprenticeship) and currently studying for another (PR & Communications Degree at Greenwich University) I want to share with you my personal suggestions and advice when it comes to the most prominent qualifications and courses to skyrocket your career in PR. For even more tips about starting a career in PR through an apprenticeship, check out our latest podcast, featuring special guest, Steph Umebuani - the PRCA’s Head of Apprenticeships.