Results for tag: Postcard From.

30.11.2020

Get to know your target audience – How to identify and appeal to your dream travel customer

We talk a lot about ‘target audience’ and ensuring your communications strategy is always focused on them, but what exactly do we mean and how do we get to know who they are?

Understanding exactly who your customers are, what motivates them to do business with you and what inspires them to travel is the most important thing you need to plan your communications. When it comes to creating content for your marketing and communications, it will be so much easier if you are able to visualise a specific person you are communicating with. It will also enable you to reach an audience who are most likely to convert into loyal customers.

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26.10.2020

What are USPs and how can you define them for your travel brand?

Marketing shouldn’t be about simply making people buy from you, you need to identify what makes your travel brand stand head and shoulders above the competition and then showcase this value to your customers in everything you do.

If someone were to ask you what your travel company does that makes it different to everyone else, or why they should buy through you, would you be able to answer them straight away? The answer to these questions are your USPs.

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25.06.2020

The new low touch economy

You may have seen that ADPR is part of the Inspire Elite network, a team of professionals that support ambitious businesses with a desire to grow and expand, by helping them to develop a winning business strategy, make the right connections, source available funding and share knowledge with like-minded successful business owners and professionals.
The team at Inspire has been offering ADPR invaluable support during these recent months, and recently they shared a report with us on the impact of the COVID-19 pandemic and the new ‘Low Touch Economy’. It was an interesting read and included some key consumer behaviour shifts that we will all have to navigate in the world after COVID-19.

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12.06.2019

Jurassic Coast Challenge? Completed it, mate!

We did it!

On Saturday 8th June we took part in one of the UK’s toughest walks – the Jurassic Coast Challenge. We walked an epic 58km (36miles) and climbed an ascent of 1,650m (5,413ft) across the spectacular Jurassic coast, starting off at Poole Harbour, we walked up and down all the way across famous landmarks including Lulworth Cove and Durdle Door and to the finishing point in Weymouth.

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