Results for tag: global PR.
As things slowly start to ease back to a more normal way of life, there are still a few things that can’t get back to the way they were for a little while longer yet. These include mass gatherings and large-scale events for businesses. Whilst the Government has said that there are pilot events currently being reviewed and they are hoping that by the Autumn events may be able to proceed, there is no denying this has severely affected those businesses for whom events and exhibitions make up a large part of their marketing strategy.
If this sounds like your business, read on for some alternative suggestions for marketing your business in a post-Covid world. Hint - digital channels will become your best friend!
TikTok, a social video app, has been the breakout star of the Covid-19 pandemic. Whilst it is uncharted territory to most people aged over 25, as the fastest growing social media platform currently, it’s time to take notice! So, what is it all about? Essentially TikTok allows users to share short videos, with lots of available features such as stickers, filters and soundtracks for personalisation. Clips on the platform may only be 15 seconds long, but they are having a big impact: TikTok has more than 800 million users worldwide!Read More
The coronavirus pandemic is having a devastating impact on the global economy. It is “The worst crisis that international tourism has faced since records began (1950),” according to the World Tourism Organization (UNWTO).Read More
As the UK’s lockdown measures ease, businesses now need to tread a careful path for getting their marketing communications and messaging right.
Whilst marketing your business is essential, getting it right as we come out from a global pandemic may not be easy.
We have listed some of our top tips to give you a head start as we all try to get back to some kind of normality!
The trade body which represents marine businesses in the UK, British Marine, has launched its new ‘Summer on the Water’ campaign, which aims to inspire people to get out on the water and discover ‘waterlust’.Read More
At ADPR, whilst we help businesses of all types, one of our niches is the marine and maritime sectors. We recently conducted a global marine media audit to gather the thoughts of key press on their attendance at boat shows as well as other changes marine publications are facing due to the Covid-19 pandemic.Read More
Covid-19 is the biggest challenge the world has faced in our lifetime and there’s no escaping the fact that uncertainty and human tragedy is staring at us through our screens on an almost constant basis. We all want this to be over, but do we really want to return to normal?Read More
All of us have been affected in one way or another by COVID-19. Many businesses have been hit hard, and we have all had to adapt to navigate in unknown territory — figuring out what is best for employees and families, whilst safeguarding the business. Here are our tips on how to start planning for recovery in your business in a post COVID-19 world, when things start to return to (almost) normal.Read More
As we all adjust to life in lockdown, many of us are working from home for the first time. In this blog we’re going to talk through some of our favourite apps for getting the most from your working day when you’re at home!Read More
The challenges facing consumers, small businesses and freelancers continues to grow as COVID-19 continues to change everything about life and work as we know it. This is why now, more than ever, is a great time for you and your business to embrace collaboration and partnerships.Read More
We are operating in unprecedented circumstances right now. Many businesses have had to pivot their business models virtually overnight in order to keep going, some businesses have had to close completely and some are trying to stay open as best they can working with reduced teams and offering reduced products and services. Whatever situation your business has found itself in, its critical you maintain visibility with your customers in order to keep your brand front of mind – whether you are currently still operating or not.Read More
Every January, global communications firm, Edelman launches its anticipated Trust Barometer at the World Economic Forum’s Annual Meeting in Davos. The Edelman Trust Barometer is the largest global survey and authority on trust in business, government, media and NGOs.Read More