Results for tag: global PR.

01.06.2021

The ultimate guide to brand storytelling

We're focusing on the all important art of copy writing this week. Copy writing is essential to enable your audience to understand more about you and your product, encouraging them to follow your calls to action. One of the most compelling aspects of copy writing is brand storytelling, which helps to elevate brands by connecting them more closely with their audiences. Read on for a deep-dive into brand storytelling or listen to Episode 8 of our podcast, Revitalise & Grow for our beginner's guide to copy writing.

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20.05.2021

Perfect PR in a storm – how to protect your business and people from a crisis

Nobody likes to think about a crisis happening, but most business owners will have been told about the importance of having a plan in place (just in-case!). Yet the reality is that only one in four companies admit to having one.
The word, crisis, tends to lead to thoughts of catastrophic events, but for most businesses a crisis usually involves things like financial problems, negative social media comments, technology failures, disgruntled staff or service and product issues.

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30.11.2020

Get to know your target audience – How to identify and appeal to your dream travel customer

We talk a lot about ‘target audience’ and ensuring your communications strategy is always focused on them, but what exactly do we mean and how do we get to know who they are?

Understanding exactly who your customers are, what motivates them to do business with you and what inspires them to travel is the most important thing you need to plan your communications. When it comes to creating content for your marketing and communications, it will be so much easier if you are able to visualise a specific person you are communicating with. It will also enable you to reach an audience who are most likely to convert into loyal customers.

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26.10.2020

What are USPs and how can you define them for your travel brand?

Marketing shouldn’t be about simply making people buy from you, you need to identify what makes your travel brand stand head and shoulders above the competition and then showcase this value to your customers in everything you do.

If someone were to ask you what your travel company does that makes it different to everyone else, or why they should buy through you, would you be able to answer them straight away? The answer to these questions are your USPs.

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30.07.2020

How to market your business in a post-Covid world

As things slowly start to ease back to a more normal way of life, there are still a few things that can’t get back to the way they were for a little while longer yet. These include mass gatherings and large-scale events for businesses. Whilst the Government has said that there are pilot events currently being reviewed and they are hoping that by the Autumn events may be able to proceed, there is no denying this has severely affected those businesses for whom events and exhibitions make up a large part of their marketing strategy.
If this sounds like your business, read on for some alternative suggestions for marketing your business in a post-Covid world. Hint - digital channels will become your best friend!

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27.07.2020

An introduction to TikTok for businesses

TikTok, a social video app, has been the breakout star of the Covid-19 pandemic. Whilst it is uncharted territory to most people aged over 25, as the fastest growing social media platform currently, it’s time to take notice! So, what is it all about? Essentially TikTok allows users to share short videos, with lots of available features such as stickers, filters and soundtracks for personalisation. Clips on the platform may only be 15 seconds long, but they are having a big impact: TikTok has more than 800 million users worldwide!

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07.07.2020

Top tips for marketing your business as lockdown eases

As the UK’s lockdown measures ease, businesses now need to tread a careful path for getting their marketing communications and messaging right.
Whilst marketing your business is essential, getting it right as we come out from a global pandemic may not be easy.
We have listed some of our top tips to give you a head start as we all try to get back to some kind of normality!

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