Results for tag: global PR.
TikTok, a social video app, has been the breakout star of the Covid-19 pandemic. Whilst it is uncharted territory to most people aged over 25, as the fastest growing social media platform currently, it’s time to take notice! So, what is it all about? Essentially TikTok allows users to share videos, with lots of available features such as stickers, filters and soundtracks for personalisation.Read More
Public Relations (PR) is an essential part of any search engine optimisation (SEO) strategy. When done well, PR can enhance the quality of your SEO, position your brand as an authority and create more awareness to generate sales.Read More
The digital and social media landscape has vastly changed marketers’ jobs in the past few years, fuelled even more so by the Covid-19 pandemic which forced us all to shift focus and made it clear that online marketing is here to stay. Affiliate marketing and influencer marketing are two such channels that are consistently gaining in popularity, with no signs of a decline any time soon! For more on what affiliate marketing is, have a listen to this week’s podcast.Read More
Collaboration is a powerful tool for all businesses, regardless of the industry, size or type of business you operate. It is the connections you form with others, and the different ways you collaborate, that can help your business to overcome challenges, maximise opportunities and reach new audiences. One form of collab we love is media partnerships. Check out our most recent podcast for more on how they can work for you!Read More
For any brand, it’s always great to get impactful coverage in your target media to showcase what you’re doing. Print, online and social coverage are all excellent in their own ways and each requires an individual approach. Broadcast is often the toughest media nut to crack but it’s worth the hard work because its audience figures can dwarf print media. If you are interested in finding out more about how to secure broadcast coverage, listen to Episode 4 from Season 3 of our podcast, Revitalise & Grow. It features special guest, Emma Britton - a former BBC broadcast journalist - who spills the beans on all things broadcast!|Read More
Wondering why your organic Facebook campaigns (without paid promotion) aren’t getting any traction, and you’re not seeing the results you had hoped for? The reality is it’s almost impossible to reach your desired audience through organic reach alone. This is because of recent algorithm changes, which controls the ordering and presentation of posts, so users only see what Facebook consider to be most relevant to them.Read More
Nobody likes to think about a crisis happening, but most business owners will have been told about the importance of having a plan in place (just in-case!). Yet the reality is that only one in four companies admit to having one.
The word, crisis, tends to lead to thoughts of catastrophic events, but for most businesses a crisis usually involves things like financial problems, negative social media comments, technology failures, disgruntled staff or service and product issues.
We're focusing on the all important art of copy writing this week. Copy writing is essential to enable your audience to understand more about you and your product, encouraging them to follow your calls to action. One of the most compelling aspects of copy writing is brand storytelling, which helps to elevate brands by connecting them more closely with their audiences. Read on for a deep-dive into brand storytelling or listen to Episode 8 of our podcast, Revitalise & Grow for our beginner's guide to copy writing.Read More
“The pandemic represents a rare but narrow opportunity to reflect on, reimagine and reset our world”.
Klaus Schwab - Founder and Executive Chairman of the World Economic Forum
We talk a lot about ‘target audience’ and ensuring your communications strategy is always focused on them, but what exactly do we mean and how do we get to know who they are?
Understanding exactly who your customers are, what motivates them to do business with you and what inspires them to travel is the most important thing you need to plan your communications. When it comes to creating content for your marketing and communications, it will be so much easier if you are able to visualise a specific person you are communicating with. It will also enable you to reach an audience who are most likely to convert into loyal customers.Read More
Marketing shouldn’t be about simply making people buy from you, you need to identify what makes your travel brand stand head and shoulders above the competition and then showcase this value to your customers in everything you do.
If someone were to ask you what your travel company does that makes it different to everyone else, or why they should buy through you, would you be able to answer them straight away? The answer to these questions are your USPs.Read More
The onset of Covid-19 has changed the world as we know it. The impact of Covid-19 and the responses to it have varied significantly from country to country. But as parts of the world open their borders up to visitors once again, the travel and tourism industry is beginning to see a glimmer of hope at the end of the tunnel.Read More