Results for tag: PR measurement.
How can I measure the success of a PR campaign? It’s a question that never gets old! And that’s because there’s still no definitive answer.Read More
The 2023 Global Comms Report by media monitoring platform, Cision, surveyed 440 industry professionals across ten countries, taking a look at the biggest challenge and opportunities for communicators right now.
We explore the key findings from the report, offering a useful insight into the change and evolution of the communications industry over the past year.Read More
A media strategy is a plan for securing maximum media coverage. It enables you to think through the key sales and communications messages about your product, brand or service and identifies the specific target audiences you wish to reach.Read More
You can have all the best ideas and creativity in the world, but if you start powering ahead with tactics without decent planning and a firm strategy, the chances are it isn’t going to be effective and give you the results you want.Read More
A constant source of debate in the marketing world is the age-old argument of whether you can really measure the impact of PR and communications. Whilst there isn’t an easy answer, the short answer is yes, it is possible to measure the impact of PR.Read More
Probably one of the oldest debates that still rages on in the PR and marketing world is how to prove communications’ impact on sales. We know, at a gut-feel level that its extremely valuable, but it’s also very tricky to evidence.Read More
It doesn’t matter what sort of company you have, there is always the potential for a crisis to occur and as the famous saying goes, “a reputation takes decades to build and seconds to destroy.”
With this in mind, we have put together some of our top tips for handling a PR crisis.Read More
Public relations has evolved significantly over the years, even more so during the last 12 months as businesses learn to communicate in new and impactful ways. So, what do today’s marketers and communications professionals need to have in their toolkit? Read on to find out!Read More
“The pandemic represents a rare but narrow opportunity to reflect on, reimagine and reset our world”.
Klaus Schwab - Founder and Executive Chairman of the World Economic Forum
2020 has shone a spotlight on work culture like nothing we’ve seen before. For the first time we have been physically disconnected from our colleagues on a daily basis and the familiarity of being in the same space as one team feels like a lifetime ago.Read More
Covid-19 accelerated countless changes in organisations globally, and communications became a top priority for many businesses. Being able to successfully navigate Covid-19 showed just how powerful communications can be and highlighted the importance of communications professionals within organisations.Read More