Results for tag: PR measurement.
How to guide: Creating a PR media strategy
Definition: A plan of action by an organisation or brand for bringing key messages to the attention of consumers through the use of relevant media.
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We need to build businesses that have purpose and thrive in complexity
“The pandemic represents a rare but narrow opportunity to reflect on, reimagine and reset our world”.
Klaus Schwab - Founder and Executive Chairman of the World Economic Forum
The five stages of PR planning
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu
You can have all the best ideas and creativity in the world, but if you start powering ahead with tactics without decent planning and a firm strategy, the chances are it isn’t going to be effective and give you the results you want.
We recently attended a PR Moment webinar on the 5 stages of planning which outlined a really simple way to research and set your strategy, broken down into 5 key steps.
We are engaged!! And we have the data to prove it
2020 has shone a spotlight on work culture like nothing we’ve seen before. For the first time we have been physically disconnected from our colleagues on a daily basis and the familiarity of being in the same space as one team feels like a lifetime ago.
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The importance of organisational communications during Covid-19
Covid-19 accelerated countless changes in organisations globally, and communications became a top priority for many businesses. Being able to successfully navigate Covid-19 showed just how powerful communications can be and highlighted the importance of communications professionals within organisations.
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Top tips for managing a PR crisis
It doesn’t matter what sort of company you have, there is always the potential for a crisis to occur and as the famous saying goes, “a reputation takes decades to build and seconds to destroy.”
With this in mind, we have put together some of our top tips for handling a PR crisis.
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Your Definitive PR Toolkit
Public relations has evolved significantly over the years, even more so during the last 12 months as businesses learn to communicate in new and impactful ways. So, what do today’s marketers and communications professionals need to have in their toolkit? Read on to find out!
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Measuring the value of PR
A constant source of debate in the marketing world is the age-old argument of whether you can really measure the impact of PR and communications. Whilst there isn’t an easy answer, the short answer is that yes, it is possible to measure the impact of PR.
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