Results for tag: Event PR.
How to guide: Creating a PR media strategy
Definition: A plan of action by an organisation or brand for bringing key messages to the attention of consumers through the use of relevant media.
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How to maximise a product launch at a trade exhibition for your food or drink brand
Trade shows are a great way to introduce and showcase a new food and drink product to your target audience. Keep reading for our top tips for making your food and drink trade exhibition product launch unmissable! You can also check out Episode 12 of our podcast, Revitalise & Grow, for even more on how to maximise product launches!
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Tips on hosting a virtual press event
The rise of virtual press events does not come as a surprise, particularly as we cannot meet in person right now, and companies must think of new and creative ways to launch new products and present their forthcoming seasonal collections.
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How to get media coverage of your event
With all the time and effort required to plan an event, you’ll want it to make the headlines. Getting press to attend your event impresses your clients, builds brand awareness and hopefully results in some media coverage. Read on for our tips for securing media coverage of your event and for more helpful advice on maximising events, check out Episode 11 of our podcast, Revitalise & Grow.
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6 tips to maximise your award win
Awards. Every industry has them and there are a dazzling array to choose from. Entering is just part of the process. If you are shortlisted, or even more excitingly go on to win, then here are ADPR’s tips on how to maximise your success.
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Writing a winning award entry
Winning an award is an outstanding achievement, no matter what industry or business you are in! The feeling is like no other, to be recognised and congratulated publicly on your company’s achievements. However, before all the excitement, you need to be equipped with some top tips to write a winning award entry!
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Mastering media interviews
For most professionals, media interviews can be a daunting thought, especially if you haven’t done one before.
Prior to any interview it is important to be well prepared and feel confident and comfortable in what you’re going to talk about.
In today's blog we share our six top tips to help you master any media interview, you should also check out this week's podcast which tells you all you need to know about media relations.
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How to master creating your own video content
Video content is a great way to communicate with your audience in a personal and friendly manner, and it is particularly important now when it’s not possible to host face to face meetings. Whilst we love producing stunning, inspiring content for our clients, sometimes budgets and time (not to mention Covid-19 restrictions!) just won’t allow for third-party support. In these situations, it can be handy to be able to create your own video content, especially if you need to get important information to your employees.
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Scarily good campaigns in honour of Halloween
Halloween celebrations are looking considerably different this year. With large in-person gatherings discouraged and traditional trick or treating unlikely for many, some may look at the spooky season as a closed coffin. However all is not lost! Halloween is an opportunity for brands to have some freakishly good fun and engage with their target audiences. See below for our top picks, rounding up some of our favourite campaigns in honour of Halloween!
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The power of podcasts
Tomorrow (Wednesday 30th September) is International Podcast Day, a celebration of the power of podcasts. Although the first podcasts launched waaay back in 2004, it wasn’t really until the past few years that podcasts have taken off in popularity.
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Facebook ad guide for beginners: get the most out of your consumer Facebook ad campaign
Wondering why your organic Facebook campaigns (without paid promotion) aren’t getting any traction, and you’re not seeing the results you had hoped for? The reality is it’s almost impossible to reach your desired audience through organic reach alone. This is because of recent algorithm changes, which controls the ordering and presentation of posts, so users only see what Facebook consider to be most relevant to them.
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Creative AI – does it exist?
In short: Yes!
Discussions around AI in communications tend to centre around data processing, driving automation, measuring effectiveness, and essentially making a communication pro’s life a bit easier.