Results for tag: Event PR.
Writing a winning award entry
Winning an award is an outstanding achievement, no matter what industry or business you are in! The feeling is like no other, to be recognised and congratulated publicly on your company’s achievements. However, before all the excitement, you need to be equipped with some top tips to write a winning award entry!
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How to guide: Creating a PR media strategy
Definition: A plan of action by an organisation or brand for bringing key messages to the attention of consumers through the use of relevant media.
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How to master creating your own video content
Video content is a great way to communicate with your audience in a personal and friendly manner, and it is particularly important now when it’s not possible to host face to face meetings. Whilst we love producing stunning, inspiring content for our clients, sometimes budgets and time (not to mention Covid-19 restrictions!) just won’t allow for third-party support. In these situations, it can be handy to be able to create your own video content, especially if you need to get important information to your employees.
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Scarily good campaigns in honour of Halloween
Halloween celebrations are looking considerably different this year. With large in-person gatherings discouraged and traditional trick or treating unlikely for many, some may look at the spooky season as a closed coffin. However all is not lost! Halloween is an opportunity for brands to have some freakishly good fun and engage with their target audiences. See below for our top picks, rounding up some of our favourite campaigns in honour of Halloween!
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The power of podcasts
Tomorrow (Wednesday 30th September) is International Podcast Day, a celebration of the power of podcasts. Although the first podcasts launched waaay back in 2004, it wasn’t really until the past few years that podcasts have taken off in popularity.
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Facebook ad guide for beginners: get the most out of your consumer Facebook ad campaign
Wondering why your organic Facebook campaigns (without paid promotion) aren’t getting any traction, and you’re not seeing the results you had hoped for? The reality is it’s almost impossible to reach your desired audience through organic reach alone. This is because of recent algorithm changes, which controls the ordering and presentation of posts, so users only see what Facebook consider to be most relevant to them.
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Creative AI – does it exist?
In short: Yes!
Discussions around AI in communications tend to centre around data processing, driving automation, measuring effectiveness, and essentially making a communication pro’s life a bit easier.
Tips on hosting a virtual press event
The rise of virtual press events does not come as a surprise, particularly as we cannot meet in person right now, and companies must think of new and creative ways to launch new products and present their forthcoming seasonal collections.
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The latest social media updates
The ADPR team recently attended Taunton based, Introtweet’s ‘Tweet Over Coffee’ event. The online workshop covered the latest social media news and tips to optimise in your business.
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Top tips for marketing your business as lockdown eases
As the UK’s lockdown measures ease, businesses now need to tread a careful path for getting their marketing communications and messaging right.
Whilst marketing your business is essential, getting it right as we come out from a global pandemic may not be easy.
We have listed some of our top tips to give you a head start as we all try to get back to some kind of normality!
British Marine launches ‘Summer on the Water’ campaign
The trade body which represents marine businesses in the UK, British Marine, has launched its new ‘Summer on the Water’ campaign, which aims to inspire people to get out on the water and discover ‘waterlust’.
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The new low touch economy
You may have seen that ADPR is part of the Inspire Elite network, a team of professionals that support ambitious businesses with a desire to grow and expand, by helping them to develop a winning business strategy, make the right connections, source available funding and share knowledge with like-minded successful business owners and professionals.
The team at Inspire has been offering ADPR invaluable support during these recent months, and recently they shared a report with us on the impact of the COVID-19 pandemic and the new ‘Low Touch Economy’. It was an interesting read and included some key consumer behaviour shifts that we will all have to navigate in the world after COVID-19.