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Awards. Every industry has them and there are a dazzling array to choose from. Entering is just part of the process. If you are shortlisted or, even more excitingly, go on to win, then here are ADPR’s tips on how to maximise your success. You could also take a listen to Episode 7 of our podcast, Revitalise & Grow, for even more award tips!
- Share the news. Use the logos and award details that the organiser’s share to celebrate your success on social media, your website and even your email signature. Being shortlisted is an incredible achievement, so be proud of it.
- Celebrate with and thank loyal customers. Offer a special discount code in an e-shot or run a competition on social media to win the product that you’ve been shortlisted for.
- Have a chat with the awards organisers and if they are issuing press releases offer to provide samples (if relevant) to send to key media outlets. Make sure that you are clear about any packaging requirements, so your samples arrive looking beautiful!
- If there is an awards night, then go to it! Ask another attendee to take a picture or two of you during the night to share on social media. You will have already let your followers know how excited you are to be there, and they will want to see you celebrating. Most events have specific hashtags, so research them in advance and get posting!
- Whatever happens, enjoy the moment. You will hopefully meet new contacts that will be helpful for the next stage of your business development.
- Share the news – again! Celebrate your success and let people know how you have got on. Logos can be used on marketing material and the award organisers will have helpful guidelines – just make sure you download the high-resolution versions.
We love writing award winning entries for our clients, but if you want to write it yourself then we’ve created a handy guide to help you or you could check out Episode 7 of our podcast, Revitalise & Grow.
If you are drafting an award entry for a new product launch then you should leave it in our expert hands to reach the audience you want, accompanied with awesome content that will drive sales and position your company in the best possible way. Sign up to our Optimised Product Launch service.