ADPR InsightConsumer PREvent PRHow to 25.05.2021

Writing a winning award entry

Winning an award is an outstanding achievement, no matter what industry or business you are in! The feeling is like no other, to be recognised and congratulated publicly on your company’s achievements. However, before all the excitement, you need to be equipped with some top tips to write a winning award entry!

We have had the privilege of winning many awards not only for our own agency, but for our client’s businesses too. We want to share with you our tips for successfully crafting a winning award entry. It’s simple really, just follow the structured process below and you’ll be sure to blow away the judges! If you’d rather listen to a podcast, check out Episode 7 of Revitalise & Grow, where we share how you can write an award winning entry!

yellow and white trophy

  1. Create an initial plan

This first step is a crucial one. Just like you would when drafting any other content, you need to brainstorm and plan what you are going to say. This may seem obvious but taking the time to properly read about the award organisers, the award itself and the specific criteria required is essential to ensure you will include every last detail that will help you win the award. Approach this strategically and carefully, this will allow a good train of thought and proper preparation of your award entry contents, so when you get writing it will come together smoothly.

person writing on white paper

  1. Answer the criteria properly

Once you have identified the most relevant award for your business, read and re-read every piece of criteria. It is there for a reason! The judges will be looking to see which business has achieved success in the areas that they have stated. If you do not stick to the criteria, you can be sure the judges will dismiss your entry early on. Read the questions carefully and write targeted answers. Avoid copying and pasting already-existing content you have – this is easy for the judges to spot and it is unlikely to answer the key questions in enough depth to be award winning!

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  1. Showcase it all!

Don’t be shy! You want to win this award for a reason, so believe you can. Tell the judges exactly why your business should win, and evidence all your successes and achievements relating to the category. Write convincingly and have statistics to back it up. Your entry should be memorable and tell the story of your brand. Provide context and background at all times, to allow your entry to stand out from the crowd. Adding additional content such as graphs, assets and testimonials (if allowed), will illustrate you have all bases covered. Facts and figures are the best way to prove your claims, just ensure you are keeping succinct and aligned with the criteria!

silhouette photo of man on cliff during sunset

  1. Proofread and approve

Once you have drafted the award, make sure you are thorough when you proofread the copy. It is best practice to ask for a second proofread before submitting – a fresh pair of eyes might spot something you haven’t! If you’re submitting an entry that is for a client or references a client project of any sort, then it is imperative to gain approval in advance, especially if it contains sensitive information. Once you have perfected the piece, it’s time to submit!

macbook air on brown wooden table

  1. Let us take it off of your hands

If you are really struggling then ask an expert to help you. We help lots of businesses perfect their award entries, saving them time and hassle. A starting point for more help would be to listen to Episode 7 of our podcast, Revitalise & Grow, which is all about writing and entering awards!

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