Results for tag: Retail PR.
How social media can help to boost your retail PR campaign
We are sure that you are aware of the countless opportunities and possibilities that social media can bring to your retail brand. Social media offers so many creative ways to boost your business’ online presence and introduce you to a new audience.
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Your guide to working with influencers for your lifestyle brand
Working with influencers can be a very powerful element of a consumer campaign. Helping your lifestyle brand reach new and engaged audiences, giving you additional reach that you might have only dreamt of previously. However, it does require time, research and thorough planning to be effective – read on for our top tips...
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How retail consumers’ buying habits have changed
It comes as no surprise that online shopping has seen a huge spike during Covid-19 and the country-wide lockdown. However, despite being in the midst of a global pandemic, it was reported by PriceWaterhouseCooper (PWC) in May 2020 that many UK consumers still have disposable money and are willing to spend, particularly in the fashion, beauty and wellbeing sectors – which is great news for the e-commerce and retail world!
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Our favourite Christmas ads and why we think they’re great
With only eight days to go until the big day, the Christmas ad season is well and truly underway. This year, brands have blessed us with some absolute crackers. But this blog isn’t just about the gems of 2019, we’re taking a look back through the years at some of our favourites and why we love ‘em!
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Feeling festive with Helly Hansen
Back in the summer, Christmas came early in the world of Helly Hansen as a selection of top industry media were welcomed to our winter wonderland at our Christmas in August event.
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Getting the most out of product placement for your consumer brand
Product placement is a useful tool for consumer businesses to increase awareness of their products by placing it in environments heavily exposed to their target audiences e.g. Ariana Grande wore an outfit from Australian fashion brand Meshki in her music video ‘Seven Rings’. The music video then went on to be viewed 23.6 million times in 24 hours… now THAT is getting the most of out of product placement!
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Retail PR tips and tricks – Celebrating Christmas in July
As the weather starts to get warmer, the days longer and we’re all dreaming of our summer holidays, the retail PR world is thinking about snowmen, woolly jumpers and turkey with all the trimmings. I am, of course, talking about Christmas in July – so-called because of the Christmas season press events which take place in July.
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How to identify your retail brand’s influencers
The influencer phenomenon has put a whole new spin on advertising and promotion in the retail space, and that’s all thanks to social media. Influencers are trusted sources for their audiences and are not your typical celebrities.
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Ways to secure broadcast coverage for your retail brand
For any retail client, it’s always great to get impactful coverage in your target media to showcase what you’re doing. Whether that coverage is in advance, so you secure event listings and previews to drive foot fall, during a retail event so that people know what is going on and are encouraged to join in, or afterwards as a round-up of the successful event you’ve helped to manage.
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Retail PR tips and tricks – celebrating Christmas in July
As the weather starts to get warmer, the days longer and we’re all dreaming of our summer holidays, the retail PR world is thinking about snowmen, woolly jumpers and turkey with all the trimmings. I am, of course, talking about Christmas in July – so-called because of the Christmas season press events which take place in July.
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ADPR’s guide to bossing your retail PR campaign
PR is a highly cost effective way to promote your retail business. It helps form the way your customers, influencers and other brands perceive your company. PR is about getting your key messages out to your target audience and shaping your reputation in the “earned” media space.
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