Results for tag: Retail PR.


How retail consumers’ buying habits have changed

It comes as no surprise that online shopping has seen a huge spike during Covid-19 and the country-wide lockdown. However, despite being in the midst of a global pandemic, it was reported by PriceWaterhouseCooper (PWC) in May 2020 that many UK consumers still have disposable money and are willing to spend, particularly in the fashion, beauty and wellbeing sectors – which is great news for the e-commerce and retail world!

Read More

Getting the most out of product placement for your consumer brand

Product placement is a useful tool for consumer businesses to increase awareness of their products by placing it in environments heavily exposed to their target audiences e.g. Ariana Grande wore an outfit from Australian fashion brand Meshki in her music video ‘Seven Rings’. The music video then went on to be viewed 23.6 million times in 24 hours… now THAT is getting the most of out of product placement!

Read More

Ways to secure broadcast coverage for your retail brand

For any retail client, it’s always great to get impactful coverage in your target media to showcase what you’re doing. Whether that coverage is in advance, so you secure event listings and previews to drive foot fall, during a retail event so that people know what is going on and are encouraged to join in, or afterwards as a round-up of the successful event you’ve helped to manage.

Read More