Results for tag: Travel PR.
We're focusing on the all important art of copy writing this week. Copy writing is essential to enable your audience to understand more about you and your product, encouraging them to follow your calls to action. One of the most compelling aspects of copy writing is brand storytelling, which helps to elevate brands by connecting them more closely with their audiences. Read on for a deep-dive into brand storytelling or listen to Episode 8 of our podcast, Revitalise & Grow for our beginner's guide to copy writing.Read More
So you’ve spent lots of time understanding what your audience wants and crafted the perfect content for your travel business which is engaging, helpful and entertaining, but what do you do to ensure people actually see it?Read More
We talk a lot about ‘target audience’ and ensuring your communications strategy is always focused on them, but what exactly do we mean and how do we get to know who they are?
Understanding exactly who your customers are, what motivates them to do business with you and what inspires them to travel is the most important thing you need to plan your communications. When it comes to creating content for your marketing and communications, it will be so much easier if you are able to visualise a specific person you are communicating with. It will also enable you to reach an audience who are most likely to convert into loyal customers.Read More
Marketing shouldn’t be about simply making people buy from you, you need to identify what makes your travel brand stand head and shoulders above the competition and then showcase this value to your customers in everything you do.
If someone were to ask you what your travel company does that makes it different to everyone else, or why they should buy through you, would you be able to answer them straight away? The answer to these questions are your USPs.Read More
The onset of Covid-19 has changed the world as we know it. The impact of Covid-19 and the responses to it have varied significantly from country to country. But as parts of the world open their borders up to visitors once again, the travel and tourism industry is beginning to see a glimmer of hope at the end of the tunnel.Read More
The coronavirus pandemic is having a devastating impact on the global economy. It is “The worst crisis that international tourism has faced since records began (1950),” according to the World Tourism Organization (UNWTO).Read More
The trade body which represents marine businesses in the UK, British Marine, has launched its new ‘Summer on the Water’ campaign, which aims to inspire people to get out on the water and discover ‘waterlust’.Read More
At ADPR, whilst we help businesses of all types, one of our niches is the marine and maritime sectors. We recently conducted a global marine media audit to gather the thoughts of key press on their attendance at boat shows as well as other changes marine publications are facing due to the Covid-19 pandemic.Read More
With a shift in demographics and emerging technologies, it’s an exciting time for the travel industry. Whether you specialise in the hospitality sector, transport or entertainment, we’ve identified and rounded up the latest trends to help you stay on top. Embracing and maximising these travel trends is key to remaining relevant in the future.Read More
As the year of the pig comes to an end and this weekend marks the beginning of the new Chinese Year - the year of the rat, it seems an appropriate time to share my recent experiences in China!Read More
It’s that time of year, Christmas is tantalisingly close and that means so is January. Cold, dark and seemingly never-ending. Businesses from across the travel sector are all trying to grab the attention of consumers suffering the January blues.Read More
Competitions are a great way to build awareness and generate consumer engagement with your brand. Through entering the competition, consumers are automatically interacting with your post and your brand and the beauty of it all is, any brand can do it! Here are our top three ideas for hosting competitions for your travel brand.Read More