Country living with Chatham
Teaming up with De Vere hotels to showcase everything the countryside has to offer
See the results"ADPR achieved us great stand out in the market place, through strong Orchard Pig mentions and good visuals."
ADPR worked closely with Orchard Pig to understand the brand’s key messages and tone, and use this throughout press material and ongoing PR activity. Using our expertise on public relations in the food industry, we created a strategy to boost their image.
A three month media relations campaign was launched to position Orchard Pig owners as industry experts through by-lined features, in-depth features on cider and drinks, as well as manufacturing commentary.
A series of news releases were also issued to local and specialist trade and consumer titles and products were seeded to key titles for maximum coverage.
Orchard Pig received some fantastic coverage in well-respected trade titles as well as across a wide range of consumer and national titles. During the Spring Budget announcement, Orchard Pig received extensive local coverage across all main business titles and ADPR also secured a drive-time interview for expert comment.
11 articles ran in the on and off trade media.
Coverage was gained in key titles including The Guardian, The Independent and Heart FM.
16 pieces of coverage appeared in consumer titles.
If you’re interested in the work we do on public relations in the food and drink industry, browse the rest of our case studies and feel free to get in touch.
If you’d like a no-obligation discussion about your marketing communications, please get in touch with us on hello@adpr.co.uk or call 01460241641.
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