Clarks Village Christmas Extravaganza
Launching the Christmas season in style to drive media coverage and consumer footfall
See the resultsThe Challenge
25 years ago 50,000 visitors flocked to Clarks Village for the opening of the first UK outlet shopping centre and the thrill of high street and designer brands offering up to 60% off RRP all in one location. The initial development included shops, cafes and restaurants and was built in 22 weeks at a cost of £3million. 300 jobs were created in the complex and 15,000 plants were moved to the site just before the opening. 25 years later, the iconic factory tower, mature landscaped gardens and London plane trees continue to make Clarks Village a unique shopping experience for the guests that visit. Today there are more than 90 designer and high street brands, cafes and restaurants that continue to offer great value for money to fashion foragers and style seekers. Clarks Village was looking for a retail PR campaign that would maximise this momentous occasion in style! Thank you again for the opportunity to take part in this special celebration event - I had so much fun shopping!
The Solution
We worked closely with the team at Clarks Village to develop a media relations campaign pre and post event that resulted in targeted print, digital and broadcast coverage.
As part of the media relations campaign, we developed an influencer campaign working with lifestyle bloggers located in Bristol, Bath, Exeter, Taunton and Yeovil. The bloggers took part in a “£25 Challenge”, and as the name suggests, each blogger had £25 to undertake a spectacular shopping challenge. You can take a look at some of the fantastic coverage here.
A retail and fashion PR success!
The Results
Celebrating 25 years of Clarks Village was a phenomenal success and achieved fantastic coverage for Clarks Village.
Coverage of the event was received far and wide including
- 25 pieces of coverage
- 6 prime-time TV slots secured
- 2 radio interviews secured
To find out more about how we secured broadcast coverage of Clarks Village’s 25 year anniversary, check out this blog.
#BVIparty
The social & online campaign that boosted the BVI’s credentials as a foodie destination
See the results
Funding the future
The competition that gave UK sailing clubs the chance to win a £5,000 grant for their club
See the results
Launching the RNLI & Helly Hansen partnership
The global launch of the new strategic partnership between Helly Hansen and the RNLI
See the resultsWhat would you like to do next?
Select an option below to take the next step or call 01460 241641.
Pick up the Phone: 01460 241641,
drop us an email: hello@adpr.co.uk or Tell us about your project
Take a look at the services we offer, such as Media relations and PR strategy & campaigns or browse some of our work that we have completed for existing clients.
Alternatively, pop your name and email address in the boxes below and we will send you the odd email. We promise not to fill your inbox with junk or pass on your contact details.
We use your name and email address for the sole purpose of providing you with email marketing. Your information is transferred and stored securely at all times. You can unsubscribe from this service at any time – and of course, we never, ever, share your information with any third parties. For more details, please read our privacy policy.
Pop your name and email address in the boxes below and we will send you the odd email. We promise not to fill your inbox with junk or pass on your contact details.
We use your name and email address for the sole purpose of providing you with email marketing. Your information is transferred and stored securely at all times. You can unsubscribe from this service at any time – and of course, we never, ever, share your information with any third parties. For more details, please read our privacy policy.
Oh well, that is a shame. We know we can’t be right for everyone. You know where we are if you change your mind.
In the meantime, maybe you’ll enjoy this…