We know, we know – every agency says they’re “an extension of your team.” It’s one of those overused phrases that’s lost a bit of its meaning. But at ADPR, it’s not a tagline. It’s how we work.
For us, integration isn’t just about attending a few meetings or learning your brand guidelines. It’s about becoming genuinely connected to your people, your priorities, and your purpose. Because the better we understand your world, the more impact we can deliver.
Why integration matters
When PR and marketing sit on the outside looking in, opportunities get missed. Teams can end up working in silos, campaigns feel disconnected, and communications lose their authenticity.
By embedding ourselves into your business, we bridge that gap. We see what’s happening day-to-day, hear how customers are responding, and spot the opportunities for great stories.
The real value lies in being close enough to collaborate, challenge ideas, and act fast when opportunities arise.
Our approach: The ACE process
Our integration begins from day one through our ACE process, designed to ensure everything we do is grounded in understanding.
A = Audience insights
Before we even start talking tactics, we get to know your world. Who your audiences are, where they are, and what motivates them to take action. We review your business and communications objectives, explore your data, analyse competitors, and immerse ourselves in your culture.
These insights don’t just shape your communications strategy, they help us talk, think, and plan like part of your team.
C = Creative strategy
Armed with insights, we co-create a plan that aligns with your priorities. This includes campaign concepts, story ideas, content plans, and a tactical roadmap that connects your goals to measurable results.
We’ll outline key themes for the coming months, develop media engagement plans, and make sure every piece of work ladders up to your wider business objectives.
E = Execution and evaluation
From launch onwards, we work in step with your internal teams, not in parallel. Regular update meetings (typically bi-weekly, but more frequent early on) keep everyone aligned, while transparent reporting means you’ll always know what’s happening and why.
We review what’s working, adapt quickly, and celebrate the wins together.
What it feels like to work with us
When we say we’re part of your team, here’s what that really means:
- We join your planning sessions, not just ours.
- We get to know your products, services, people, and customers.
- We spot opportunities you might miss because we’re looking from the inside out.
- We care about your business as much as you do, because your success is how we measure ours.
It’s collaboration without the corporate fluff. Strategic, human, and built on trust.
But don’t take our word for it…
“I believe the success of our relationship is down to trust, which has been built over two decades. I view the ADPR team as an extension of our internal marketing teams and not just an ‘agency’ that are tasked with short term wins. We work closely together to produce winning outputs and develop creative campaigns.”
Emma Russell, Helly Hansen Marketing Manager
“ADPR exceeded our expectations from start to finish. They delivered far more than we could have ever hoped for. The whole team have been an absolute pleasure to work with and we would highly recommend them to anyone needing to make some noise.”
Clay Builder, NautiBuoy Co-Founder
“The team at ADPR have been a constant support to me and my team for the past fifteen years and although technically an external agency, I thoroughly regard them as an extension to our team.
“In close collaboration they create and execute all of our short, medium and longer term internal and external communications strategies, providing valuable and creative input, initiatives and counsel. They are frequently required to turn around projects or campaigns at short notice and always respond to challenges by going above and beyond.
“What has always set ADPR apart is that, at its core, is a genuinely dedicated and knowledgeable team who are extremely personable and a pleasure to work with.”
Former Global Head of Marketing, WESCOM