At ADPR, we proudly specialise in PR and marketing for brands in the outdoor and lifestyle sectors. But we don’t just promote the outdoors – we live it too. So, as Mental Health Awareness Week shines a light on wellbeing, we’re exploring why being outside in nature is one of the simplest and most accessible ways to boost mental health.
Nature and mental wellbeing
Nature is a powerful antidote to stress. Studies show that spending just two hours a week in nature—whether that’s a single long walk or several shorter ones—can significantly improve both physical and mental health. Even a 20-minute stroll while noticing your surroundings can lower stress levels and promote relaxation.
And it doesn’t have to be strenuous. Sitting in a park, tending to a garden, or even enjoying your morning coffee on a balcony can help boost mood, reduce anxiety, and increase feelings of calm.
Of course, we spend a lot of the day at work, but you can still get your daily dose of nature. The World Wildlife Fund and Mind have some great resources with practical tips for bringing nature into your daily routine.
Our team’s perspective
Here’s what some of our team had to say about the positive impact of spending time outside:
“Sometimes we all need a reminder to stop, breathe and just be. Being outdoors in nature is so powerful – whether it’s a walk with the dogs, taking my children to the park or a moment of solitude at the beach. It doesn’t need to be high energy or time consuming – although that can be fun too – just 10 minutes in nature is grounding for me, and can give me the clarity, peace and time to step back and see the bigger picture. The Scandinavian concept “friluftsliv” encourages us to appreciate the joy in nature’s complex simplicity and its mindful balance – I think everyone should lean into it.” – Beki Sharman, Client Services Director
“Spending time outdoors – whether it’s hiking mountains, trekking trails in the Blackdown Hills near home with friends and family or walking my puppy across Somerset’s stunning moors – lets me slow down and appreciate how lucky I am to live in the landscape I do. Getting outside is my no.1 wellness go-to, particularly when a big proportion of my day-to-day is spent behind the screen or managing a busy show/event for my clients!” – Kira Daly, Account Manager
“For me, there is no better stress relief than being out in the fresh air – ideally somewhere near the sea, but I’ll be more than happy with a ride down a trail too. When you’re paddling out on a surfboard or zipping down a hill on a bike, it’s hard to think about anything else. And for me, the positive impact on my mindset is almost instant.”– Chris Penfold, Account Director
The impact of being outside
Despite the benefits, the average UK adult spends only 7% of their time outdoors. Yet when people do spend time in nature, they report:
- Improved mood (75%)
- Reduced stress (38%)
- Stronger immune system (36%)
- Better sleep (28%)
Conversely, those who don’t spend enough time in green spaces report feeling:
- Sluggish (37%)
- Tired (25%)
- Irritable (20%)
Better Concentration
Numerous studies have shown that nature can boost concentration, with people having better memory and attention on tasks after looking at images of greenery compared to city landscapes.
Additionally, if access to greenery isn’t an option, even just adding a few plants into the office can make a difference.
Physical health improvements
Being outside doesn’t just improve your mind – it impacts your physical health too.
Green exercise – like a jog in the park or outdoor yoga – feels easier, more enjoyable, and boosts endurance.
Nature can also lower blood pressure, balance blood sugar, and support heart health. Even on a cloudy day, natural light helps regulate your body clock for better sleep.
Mood boost
75% of people state that time in nature or green spaces gives them a boost of happiness that keeps them going all day. Additionally, 80% find spending time in green spaces makes us healthier and more energetic, as well as feeling better physically and mentally.
A break in nature can also create a mental and physical distance from everyday stressors like to do lists and emails by effectively deleting additional resources. Thus, restoring our capacity to handle the day’s challenges. This strengthens our mental resilience by dampening the body’s stress response, allowing mindfulness and supporting adaptive thinking styles. This may in turn increase feelings of calmness, contentment and gratitude. On the other hand, nature may help you manage emotions like loneliness, irritability and possibly even road rage.
Final thoughts
At ADPR, our team members personally value time outdoors to reset, recharge, and stay grounded. For many of us, these moments are key to maintaining balance and focus.
Mental Health Awareness Week is a welcome reminder to talk openly about what supports our wellbeing, but these practices aren’t just for one week.