What do you mean you don’t have a budget for training?
When I interviewed to join ADPR a few years ago, one of the questions on my list was, “what does the training plan look like?”
Coming from a predominantly corporate background, where training budgets are decided centrally and sometimes based on blanket needs across the business, I braced myself for an answer that might imply a limited budget.
I was wrong. The answer I got was, “we don’t have a budget for training.” The answer was delivered with a beaming smile. Not quite what I was expecting - in my experience, this type of news is usually delivered with an avoidance of eye contact and shifting body language.
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Not all sector reports are the same
When you work in PR and marketing, you often find yourself reviewing sector and trend reports. Setting aside time to read a sector report with a good brew (and maybe a GF cookie) is an educational process that drives forward our relevance within the sector, keeping us in tune with emerging trends and often sparking creative thinking to support client campaigns. For me, it goes a little deeper. I harbour an inner geek, driven by curiosity and a desire to understand how and why things work. When the British Marine UK Marina & Moorings Market report landed on my desk (or, more accurately, behind my British Marine member login), I popped the kettle on and sat down to set the inner geek free.
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Why client onboarding is so important
Client onboarding is vital to any relationship and not only throughout the project together, but also for future referrals and opportunities. How you introduce your team and give insight into what the collaboration looks like together will steer the partnership, and show the client important things about your values and your day to day working styles – which are incredibly important to setting the foundations for your future together.
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Bringing International Ski Patrol Day to life
Spear-headed by global leading ski brand, Helly Hansen, International Ski Patrol Day (ISPD) is now its fifth year! Annually celebrated on 10 February, the brand encourages all mountain-goers to shout about the extraordinary work of ski patrollers around the world. From keeping the ski resorts open, safe and running like clockwork, to helping injured and lost skiers, and saving lives after a freak avalanche or off-piste adventure gone wrong, ski patrollers are the unsung heroes of our snowy slopes.
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Creativity in the age of AI
How can we use AI without losing the very thing that makes our work resonate in the first place? This Christmas, I was given a copy of Rick Rubin’s book The Creative Act (thank you, Secret Santa). The highly acclaimed record producer has worked with artists of every genre – Beastie Boys, Slayer, Johnny Cash, Weezer, Lady Gaga, Neil Young, Jay Z, and just about everyone in between. (The list is huge)
What connects all of them is Rubin’s ability to get every ounce of creativity from the artists in recording sessions. The Creative Act is his musings on this very process – where creativity comes from and how we can nurture it.
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Raise the woof for 2025…
We’ve spent the year sniffing out the best stories, taking our media on exciting storytelling walks and earned some real treats of coverage this year, so we asked the office dogs to share their favourite tails… Queen Luna’s favourite memory this year was the paw-some trip to Chamonix with Helly Hansen, back in January. Whilst she didn’t get to go herself, she was very pleased with her owner’s reports on the incredible avalanche safety dogs, Vegas and Utah, who literally save lives in the snowy conditions of the ski resort. Their dedication, training and passion for safety on the slopes keeps them at the head of the pack – literal superheroes!!
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