Consumer buying habits and what that means for PR
The McKinsey’s ConsumerWise research on consumer sentiment and behaviour gives some great insights into consumer habits and trends, so with this year’s research being published, we took the time to analyse the findings from the survey of more than 25,000 consumers across 18 countries and share our thoughts for the PR world…
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Becoming part of your team: what collaboration looks like at ADPR
We know, we know - every agency says they’re “an extension of your team.” It’s one of those overused phrases that’s lost a bit of its meaning. But at ADPR, it’s not a tagline. It’s how we work.
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What content is appropriate for LinkedIn and where do we draw the line?
Social media has a role in most activities in today’s world, whether it’s a post about an event you’re attending, your adventures over the weekend, or a new product launch at work. But where is the balance when it comes to sharing really personal updates on your professional channels?
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International Dog Day
If you know ADPR, you know we’re all puppy fans! So it’s no surprise that most of the team have a furry friend or two in their household – and better yet, they often venture into the office for their own paw-some planning and paw-ties!
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Why tone of voice is the key to standing out in the crowd and improving profitability
When it comes to building a memorable brand, most business leaders naturally think about logos, websites and taglines as the most important assets to develop. But there’s something even more powerful that often gets overlooked: tone of voice. We’ve all heard the saying “It’s not what you say, it's how you say it” - and nothing is truer in the business world.
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Maximising marine exhibitions
With some of the world’s biggest marine exhibitions just around the corner, if you haven’t got your plans finalised, what are you waiting for?
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