Fresh air, clear mind: The science-backed benefits of being outdoors
At ADPR, we proudly specialise in PR and marketing for brands in the outdoor and lifestyle sectors. But we don’t just promote the outdoors – we live it too. So, as Mental Health Awareness Week shines a light on wellbeing, we’re exploring why being outside in nature is one of the simplest and most accessible ways to boost mental health.
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Why PR matters to the bottom line for Marine businesses – how brand reputation impacts revenue
In the marine industry, trust and reputation aren’t just nice-to-haves — they are fundamental to winning contracts, securing investment and maintaining long-term profitability. Yet, while many marine businesses invest heavily in operations and product innovation, marketing and PR often get side lined, especially when market conditions are tough.
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Tariffs, Trade and Tough Calls: Marine marketing in the current economy
The global economy is shifting again and shaking business confidence. With the new U.S. tariffs introduced this month (although as we post this a 90-day pause has been introduced), marine businesses that rely on international trade are facing fresh challenges, from increased production costs to disrupted supply chains.
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Why your outdoor brand isn’t getting noticed – and what to do about it
You’ve put your heart into building an outdoor brand that stands for something - connection, adventure, sustainability, freedom. So why does it feel like you’re shouting into the void?
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When your in-house marketing team needs backup: Five signs it’s time to bring in agency support
You’ve got a talented in-house team, a solid strategy, and plenty of ideas. But somewhere along the way, your to-do list keeps growing, results are harder to track, and that wish list of big-picture campaigns keeps getting bumped down the queue. Sound familiar?
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Paid media vs. earned media: what’s the difference and why it’s important
In today’s competitive media landscape, understanding how to effectively reach and engage with your audience is critical for any brand. For many businesses looking to raise brand awareness with the key audiences, two core strategies come into play, paid media and earned media.
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