Raise the woof for 2025…
We’ve spent the year sniffing out the best stories, taking our media on exciting storytelling walks and earned some real treats of coverage this year, so we asked the office dogs to share their favourite tails… Queen Luna’s favourite memory this year was the paw-some trip to Chamonix with Helly Hansen, back in January. Whilst she didn’t get to go herself, she was very pleased with her owner’s reports on the incredible avalanche safety dogs, Vegas and Utah, who literally save lives in the snowy conditions of the ski resort. Their dedication, training and passion for safety on the slopes keeps them at the head of the pack – literal superheroes!!
Read More
The best founders build community, not just customers
When you’re running a business, especially in sectors like outdoor lifestyle or marine, you know it takes more than a solid product to stand out. The best founders go beyond sales - they build communities. It’s those communities that fuel sustainable, long-term growth.
In a world full of algorithm-chasing and short-term hacks, genuine connection cuts through. Your customers want more than transactions. They want to belong.
That’s especially true in the active lifestyle space, where values, purpose, and passion play a huge role in purchasing decisions.
Read More
5 PR lessons you can learn 822 metres above sea level
In celebration of Helly Hansen’s Open Mountain Month (every June), we took a group of specialist and national media to Norway for an immersive experience in the mountains. The home of Helly Hansen, Norway is well-loved for its stunning backdrops, dramatic mountains and high energy activities, such as hiking, skiing and fishing.
Read More
What founders get wrong about PR – and what to focus on instead
PR can feel like smoke and mirrors when you’re a founder juggling a million priorities. You want results. You want visibility. You want growth. And fast.
But too often, we see founders jump into PR with the wrong expectations and end up frustrated, burned, or both.Here’s what many founders get wrong about PR and what’s actually worth focusing on if you want it to work.
Read More
What the media really want from you: pulling back the curtain of mystery
In an era where every brand is a publisher and every press release is competing with a flood of digital noise, landing meaningful media coverage has never been harder - or more valuable.
Yet many businesses still approach journalists, editors and influencers with outdated tactics or a one-size-fits-all pitch that goes nowhere.
So, what do media professionals really want from you? And more importantly, why does it matter for your business?
Why your outdoor brand isn’t getting noticed – and what to do about it
You’ve put your heart into building an outdoor brand that stands for something - connection, adventure, sustainability, freedom. So why does it feel like you’re shouting into the void?
Read More