We’ve spent the year sniffing out the best stories, taking our media on exciting storytelling walks and earned some real treats of coverage this year, so we asked the office dogs to share their favourite tails… (😉)
Queen Luna’s favourite memory this year was the paw-some trip to Chamonix with Helly Hansen, back in January. Whilst she didn’t get to go herself, she was very pleased with her owner’s reports on the incredible avalanche safety dogs, Vegas and Utah, who literally save lives in the snowy conditions of the ski resort. Their dedication, training and passion for safety on the slopes keeps them at the head of the pack – literal superheroes!!
And to make it more memorable, just in the UK we tracked more than 30 pieces of coverage, including the front page of Financial Times HTSI, with a combined audience reach of nearly 645,000,000!
100/10 from this pup!
Loveable Tilly bounds in next with her excitement for the Polar Loop launch in September. A brand new angle from the brand, Polar launched its first screen-free fitness tracker to the sports, wellness and consumer media is stunning style! Welcoming journalists for a wellness event, followed with sample seeding and expert positioning commentary opportunities, it’s been a packed few months of keeping the momentum high, and the activity doesn’t stop there – we are still working on opportunities and reviews, which continues into next year!!
Watch 😉 this space…
Bringing some Mac magic to the team, he’s reflecting on our marine-tastic work for British Marine’s Southampton International Boat Show. It was a huge honour to support the team, organising journalist attendance, meetings and interviews throughout the show, influencer activities, as well as the show-stopping (starting!!) stunt with Captain Jack Sparrow, on board PMG’s iconic (and pirate-stealing-worthy) golden THUNDERCHILD II…
Coverage soared to almost three million views! Aye aye, Captain Mac, it was a gooden!
Little Daphne the Dachshund is barking from the rooftops about her favourite memory, “Sleeping Ruff” with the fabulous Ferne team. Colleagues at our local – but nationally famous – Ferne Animal Sanctuary spent the night in kennels with rescue dogs in October, all in aid of raising vital finds to support more than 300 of her animal pals through the cold & costly, Winter months. From securing radio interviews, in-person interviews at the sanctuary and national coverage, it definitely deserved a round of a-paws!!!
And of course, we cannot forget Maggie. Her lovely long runs with her owner have seen the team grow from strength to strength. Hosting multiple Somerset Chamber of Commerce marketing workshops, hosting at Digital Somerset conferences, supporting the Youth Adventure Trust’s charity campaigns and joining various committee boards with British Marine and the Chamber, and so much more!! It’s been a year of growing, learning and coming together as the A Team we know we are!
Here’s to 2026, to more amazing walks, more yummy treats and to learning some new tricks with the best team possible…
If you would like to join in the fun next year, reach out a paw and say hi via hello@adpr.co.uk.