Keeping you up to date

As we reach the end of the year, we like nothing more than getting together as a team to look back at some of the PR moments that have shaped the past twelve months. There are always the clever ones, the purposeful ones, the ones that make us smile, and the toe-curling ones that remind us why good crisis planning is still essential! PR never stops moving, and each year shows just how quickly our industry shifts, even though strong communication is always at the heart of its success.

If you know ADPR, you know we’re all puppy fans! So it’s no surprise that most of the team have a furry friend or two in their household – and better yet, they often venture into the office for their own paw-some planning and paw-ties! 

When it comes to building a memorable brand, most business leaders naturally think about logos, websites and taglines as the most important assets to develop. But there’s something even more powerful that often gets overlooked: tone of voice. We’ve all heard the saying “It’s not what you say, it's how you say it” - and nothing is truer in the business world.