The best founders build community, not just customers
When you’re running a business, especially in sectors like outdoor lifestyle or marine, you know it takes more than a solid product to stand out. The best founders go beyond sales - they build communities.
Read More
What founders get wrong about PR – and what to focus on instead
PR can feel like smoke and mirrors when you’re a founder juggling a million priorities. You want results. You want visibility. You want growth. And fast.
But too often, we see founders jump into PR with the wrong expectations and end up frustrated, burned, or both.Here’s what many founders get wrong about PR and what’s actually worth focusing on if you want it to work.
Read More
What the media really want from you: pulling back the curtain of mystery
In an era where every brand is a publisher and every press release is competing with a flood of digital noise, landing meaningful media coverage has never been harder - or more valuable.
Yet many businesses still approach journalists, editors and influencers with outdated tactics or a one-size-fits-all pitch that goes nowhere.
So, what do media professionals really want from you? And more importantly, why does it matter for your business?
Why PR matters to the bottom line for Marine businesses – how brand reputation impacts revenue
In the marine industry, trust and reputation aren’t just nice-to-haves — they are fundamental to winning contracts, securing investment and maintaining long-term profitability. Yet, while many marine businesses invest heavily in operations and product innovation, marketing and PR often get side lined, especially when market conditions are tough.
Read More
When your in-house marketing team needs backup: Five signs it’s time to bring in agency support
You’ve got a talented in-house team, a solid strategy, and plenty of ideas. But somewhere along the way, your to-do list keeps growing, results are harder to track, and that wish list of big-picture campaigns keeps getting bumped down the queue. Sound familiar?
Read More
Paid media vs. earned media: what’s the difference and why it’s important
In today’s competitive media landscape, understanding how to effectively reach and engage with your audience is critical for any brand. For many businesses looking to raise brand awareness with the key audiences, two core strategies come into play, paid media and earned media.
Read More