Ready, Set, Show: 7 things to do before the doors open
If you follow the ADPR blog, you’ll already know that we believe the most successful brands plan for shows long before the doors open. It makes sense right? Afterall, failing to prepare, is preparing to fail.
But what happens when the countdown is no longer measured in months and it still feels like you can do more? With just a few days to go before Southampton International Boat Show (SIBS), this is a scenario playing out for many marketers.
Busting the myths: why everyone is talking about MARPOL Annex V
In a time where everyone has been celebrating the 100th birthday of national and global institution that is David Attenborough, it feels fitting to talk about a topic that he would surely approve of. So, get yourself a cuppa, it’s time to talk about marine eco-legislation.
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Helly Hansen and the RNLI “PROUD TO WEAR MY HELLY YELLOWS”
Helly Hansen and the RNLI are committed to helping to save lives at sea, together. The two organisations entered into a strategic partnership in 2028, with HH being the Official Clothing Supplier to the charity, providing the very best, protective kit to the charity’s volunteers and employees. Every day, the RNLI relies on contributions from generous donors to fund its lifesaving work – and Helly Hansen is proud to support its annual Mayday campaign too.
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Why client onboarding is so important
Client onboarding is vital to any relationship and not only throughout the project together, but also for future referrals and opportunities. How you introduce your team and give insight into what the collaboration looks like together will steer the partnership, and show the client important things about your values and your day to day working styles – which are incredibly important to setting the foundations for your future together.
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Raise the woof for 2025…
We’ve spent the year sniffing out the best stories, taking our media on exciting storytelling walks and earned some real treats of coverage this year, so we asked the office dogs to share their favourite tails… Queen Luna’s favourite memory this year was the paw-some trip to Chamonix with Helly Hansen, back in January. Whilst she didn’t get to go herself, she was very pleased with her owner’s reports on the incredible avalanche safety dogs, Vegas and Utah, who literally save lives in the snowy conditions of the ski resort. Their dedication, training and passion for safety on the slopes keeps them at the head of the pack – literal superheroes!!
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Becoming part of your team: what collaboration looks like at ADPR
We know, we know - every agency says they’re “an extension of your team.” It’s one of those overused phrases that’s lost a bit of its meaning. But at ADPR, it’s not a tagline. It’s how we work.
For us, integration isn’t just about attending a few meetings or learning your brand guidelines. It’s about becoming genuinely connected to your people, your priorities, and your purpose. Because the better we understand your world, the more impact we can deliver.
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