

You’ve got a talented in-house team, a solid strategy, and plenty of ideas. But somewhere along the way, your to-do list keeps growing, results are harder to track, and that wish list of big-picture campaigns keeps getting bumped down the queue. Sound familiar?
Read MoreIn today’s competitive media landscape, understanding how to effectively reach and engage with your audience is critical for any brand. For many businesses looking to raise brand awareness with the key audiences, two core strategies come into play, paid media and earned media.
Read MoreWhen we’re out and about at shows and events, brainstorming with clients, or just generally catching up with marketers in the marine industry, there are a few challenges we consistently hear from them. They wish they had a bigger team (or any team!), they are increasingly being asked to deliver more for less budget, and they don’t have the time or resources to upskill and keep up to date with the ever-changing PR and marketing landscape.
Read MoreMarketers and business owners will undoubtedly be aware of Bluesky – the latest social media platform to be causing a stir online. But should marine businesses be jumping on board?
Read MoreBack in 1999, we began working with Helly Hansen for a small, sailing project. As a marine PR agency, this was a natural fit and something the team excelled at. Fast forward 25 years, we’re still working with the iconic brand...
Read MoreEnvironmental efforts are high on most companies’ agenda. However, what is the recommendation when it comes to sharing and even promoting sustainability efforts? And what does it mean for current or potential customers, particularly if they are moving away from competitor brands?
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