

PR is often considered to be a “fluffy” activity or a “nice to have” within a business, but it is so much more than champagne drinks receptions and expensive press trips. Whilst it is harder to define the ROI of PR activity, it contributes in more ways than you might consider for marine and outdoor businesses – above and beyond financial sales targets, and into the realms brand visibility, consumer perception and loyalty.
Read MoreBrands operating in the marine and outdoor sectors face unique challenges. Whether you're navigating the waters of brand visibility, managing a product launch, or responding to a crisis, having the right PR partner can make or break your success. But hiring a PR agency is a big decision - it’s not just about finding one that “gets it,” but one that also understands the specific needs and nuances of your industry.
Read MoreIn the world of the great outdoors and the marine industry, authenticity and trust are crucial for a brand's success. Consumers seek out real experiences from experts and enthusiasts who live the lifestyle, making influencer marketing a highly effective tool for reaching this specific audience.
Read More