25 years of ADPR and Helly Hansen
Back in 1999, we began working with Helly Hansen for a small, sailing project. As a marine PR agency, this was a natural fit and something the team excelled at. Fast forward 25 years, we’re still working with the iconic brand...
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Greenwashing v Greenhushing
Environmental efforts are high on most companies’ agenda. However, what is the recommendation when it comes to sharing and even promoting sustainability efforts? And what does it mean for current or potential customers, particularly if they are moving away from competitor brands?
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Reflecting on METSTRADE 2024
What a whirlwind few days it was at METSTRADE! As the largest trade exhibition in the marine equipment industry, the show always delivers an energetic mix of innovation, networking, and exciting opportunities—and this year was no exception.
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The power of partnering with a niche agency
Did you know that more than 85% of PR and marketing agencies claim to be creative, innovative, client-focused, results orientated and fun to work with? All essential agency traits, but such generic messaging can make it difficult for marketing managers to narrow down a shortlist of agencies that are best placed to represent their brand.
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The power of long-term client relationships
Long-term client relationships are what everyone in the PR and marketing world strives for, but not so often do they happen. Working within an agency the phrase “it’s agency life” or “it's how agencies work” often gets thrown around when a client leaves after a short period of time.
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How marine and outdoor companies can measure their PR efforts
PR is often considered to be a “fluffy” activity or a “nice to have” within a business, but it is so much more than champagne drinks receptions and expensive press trips. Whilst it is harder to define the ROI of PR activity, it contributes in more ways than you might consider for marine and outdoor businesses – above and beyond financial sales targets, and into the realms brand visibility, consumer perception and loyalty.
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