Why client onboarding is so important
Client onboarding is vital to any relationship and not only throughout the project together, but also for future referrals and opportunities. How you introduce your team and give insight into what the collaboration looks like together will steer the partnership, and show the client important things about your values and your day to day working styles – which are incredibly important to setting the foundations for your future together.
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Bringing International Ski Patrol Day to life
Spear-headed by global leading ski brand, Helly Hansen, International Ski Patrol Day (ISPD) is now its fifth year! Annually celebrated on 10 February, the brand encourages all mountain-goers to shout about the extraordinary work of ski patrollers around the world. From keeping the ski resorts open, safe and running like clockwork, to helping injured and lost skiers, and saving lives after a freak avalanche or off-piste adventure gone wrong, ski patrollers are the unsung heroes of our snowy slopes.
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Raise the woof for 2025…
We’ve spent the year sniffing out the best stories, taking our media on exciting storytelling walks and earned some real treats of coverage this year, so we asked the office dogs to share their favourite tails… Queen Luna’s favourite memory this year was the paw-some trip to Chamonix with Helly Hansen, back in January. Whilst she didn’t get to go herself, she was very pleased with her owner’s reports on the incredible avalanche safety dogs, Vegas and Utah, who literally save lives in the snowy conditions of the ski resort. Their dedication, training and passion for safety on the slopes keeps them at the head of the pack – literal superheroes!!
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Becoming part of your team: what collaboration looks like at ADPR
We know, we know - every agency says they’re “an extension of your team.” It’s one of those overused phrases that’s lost a bit of its meaning. But at ADPR, it’s not a tagline. It’s how we work.
For us, integration isn’t just about attending a few meetings or learning your brand guidelines. It’s about becoming genuinely connected to your people, your priorities, and your purpose. Because the better we understand your world, the more impact we can deliver.
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The best founders build community, not just customers
When you’re running a business, especially in sectors like outdoor lifestyle or marine, you know it takes more than a solid product to stand out. The best founders go beyond sales - they build communities. It’s those communities that fuel sustainable, long-term growth.
In a world full of algorithm-chasing and short-term hacks, genuine connection cuts through. Your customers want more than transactions. They want to belong.
That’s especially true in the active lifestyle space, where values, purpose, and passion play a huge role in purchasing decisions.
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5 PR lessons you can learn 822 metres above sea level
In celebration of Helly Hansen’s Open Mountain Month (every June), we took a group of specialist and national media to Norway for an immersive experience in the mountains. The home of Helly Hansen, Norway is well-loved for its stunning backdrops, dramatic mountains and high energy activities, such as hiking, skiing and fishing.
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