Bringing International Ski Patrol Day to life
Spear-headed by global leading ski brand, Helly Hansen, International Ski Patrol Day (ISPD) is now its fifth year! Annually celebrated on 10 February, the brand encourages all mountain-goers to shout about the extraordinary work of ski patrollers around the world. From keeping the ski resorts open, safe and running like clockwork, to helping injured and lost skiers, and saving lives after a freak avalanche or off-piste adventure gone wrong, ski patrollers are the unsung heroes of our snowy slopes.
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Raise the woof for 2025…
We’ve spent the year sniffing out the best stories, taking our media on exciting storytelling walks and earned some real treats of coverage this year, so we asked the office dogs to share their favourite tails…
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Becoming part of your team: what collaboration looks like at ADPR
We know, we know - every agency says they’re “an extension of your team.” It’s one of those overused phrases that’s lost a bit of its meaning. But at ADPR, it’s not a tagline. It’s how we work.
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The best founders build community, not just customers
When you’re running a business, especially in sectors like outdoor lifestyle or marine, you know it takes more than a solid product to stand out. The best founders go beyond sales - they build communities.
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5 PR lessons you can learn 822 metres above sea level
In celebration of Helly Hansen’s Open Mountain Month (every June), we took a group of specialist and national media to Norway for an immersive experience in the mountains. The home of Helly Hansen, Norway is well-loved for its stunning backdrops, dramatic mountains and high energy activities, such as hiking, skiing and fishing.
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What founders get wrong about PR – and what to focus on instead
PR can feel like smoke and mirrors when you’re a founder juggling a million priorities. You want results. You want visibility. You want growth. And fast.
But too often, we see founders jump into PR with the wrong expectations and end up frustrated, burned, or both.Here’s what many founders get wrong about PR and what’s actually worth focusing on if you want it to work.
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