Exploring the future of adventure: Highlights from the Caravan, Camping & Motorhome Show 2025 at the NEC
Last week, ADPR hit the road and headed to the Caravan, Camping & Motorhome Show 2025 at the NEC — one of the UK’s largest showcases of all the things an outdoor adventurer might need. The annual event brings together industry leaders, brands and enthusiasts, providing the perfect opportunity to explore the latest innovations, connect with sector friends old and new while getting a glimpse into the future of camping and touring. Here are our key takeaways from an action-packed event.
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Is traditional print media dead? The rise of digital communications
For decades, traditional print media was the backbone of public relations and communications strategies. Securing a feature in a national newspaper or a glossy magazine was often the ultimate goal for brands looking to build credibility and reach their audience. But with the rise of digital media, social platforms, and online influencer marketing, the landscape has since shifted dramatically. So, is print media on its way out? And what does the future look like for navigating the ever-evolving media landscape?
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Chamonix is always a good idea
Another Winter season is in full swing, which in the Helly Hansen PR world only means one thing – another International Ski Patrol Day and another press trip! For those who have been living under a rock, the global ski brand, Helly Hansen launched an appreciation day for ski patrollers everywhere four years ago.
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2025 trends for the ski sector
We’re just back from the SIGB Ski Test in La Clusaz, France, and we’re pleased to report the snow is looking good, the industry is positive and the kit, is even better! We all know it’s been a tough year, not just for the ski sector, so it was good to see the optimism for what’s to come! Surrounded by the biggest brands in the industry, coupled with the leading UK journalists and buyers, the SIGB Ski Test was the perfect opportunity to discuss what’s coming up, on and off the piste!
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It’s like a bigger team and more resource, for free!
When we’re out and about at shows and events, brainstorming with clients, or just generally catching up with marketers in the marine industry, there are a few challenges we consistently hear from them. They wish they had a bigger team (or any team!), they are increasingly being asked to deliver more for less budget, and they don’t have the time or resources to upskill and keep up to date with the ever-changing PR and marketing landscape.
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The Best Marine and Outdoor Events to Attend in 2025
As a team passionate about the marine and outdoor sectors, we’ve had the privilege of attending some of the most exciting and influential events each year. Whether you're looking to network, discover the latest innovations, or find inspiration, these events are our top hitters for the year. Below, we have highlighted the top events in 2025, including a few of our regulars and some new ones to consider.
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