2025 trends for the ski sector
We’re just back from the SIGB Ski Test in La Clusaz, France, and we’re pleased to report the snow is looking good, the industry is positive and the kit, is even better! We all know it’s been a tough year, not just for the ski sector, so it was good to see the optimism for what’s to come! Surrounded by the biggest brands in the industry, coupled with the leading UK journalists and buyers, the SIGB Ski Test was the perfect opportunity to discuss what’s coming up, on and off the piste!
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It’s like a bigger team and more resource, for free!
When we’re out and about at shows and events, brainstorming with clients, or just generally catching up with marketers in the marine industry, there are a few challenges we consistently hear from them. They wish they had a bigger team (or any team!), they are increasingly being asked to deliver more for less budget, and they don’t have the time or resources to upskill and keep up to date with the ever-changing PR and marketing landscape.
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The Best Marine and Outdoor Events to Attend in 2025
As a team passionate about the marine and outdoor sectors, we’ve had the privilege of attending some of the most exciting and influential events each year. Whether you're looking to network, discover the latest innovations, or find inspiration, these events are our top hitters for the year. Below, we have highlighted the top events in 2025, including a few of our regulars and some new ones to consider.
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Tools to help formulate your Digital PR strategy
In today’s digital landscape, building a strong online presence is essential for any brand. Digital PR is the practice of using online channels to enhance a brand’s reputation, increase visibility and drive traffic. It combines public relations strategies with tools including content marketing, SEO and social media.
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Upskill Without Spending a Penny
As we step into 2025, there’s plenty of chatter around marketing budgets. Will they get bigger, or will they shrink? Some organisations are throwing more money at emerging trends, while others are tightening the purse strings. Either way, marketing managers need to get creative and make every penny count.
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The best Christmas AD campaigns of 2024
The festive season is here! Christmas is all about togetherness, tradition, and, of course, some of the most anticipated advertising campaigns of the year. Every Christmas, brands pull out all the stops to create emotionally engaging, visually stunning and often heartwarming campaigns to capture the hearts (and wallets) of the British public.
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