

Long-term client relationships are what everyone in the PR and marketing world strives for, but not so often do they happen. Working within an agency the phrase “it’s agency life” or “it's how agencies work” often gets thrown around when a client leaves after a short period of time.
Read MoreTrying something new for the very first time, unlocks a core memory for me! I love achieving a personal win, particularly when it’s accomplishing something I’ve always dreamt of or learning a new skill I never thought I’d catch onto.
Read MorePR is often considered to be a “fluffy” activity or a “nice to have” within a business, but it is so much more than champagne drinks receptions and expensive press trips. Whilst it is harder to define the ROI of PR activity, it contributes in more ways than you might consider for marine and outdoor businesses – above and beyond financial sales targets, and into the realms brand visibility, consumer perception and loyalty.
Read MoreBrands operating in the marine and outdoor sectors face unique challenges. Whether you're navigating the waters of brand visibility, managing a product launch, or responding to a crisis, having the right PR partner can make or break your success. But hiring a PR agency is a big decision - it’s not just about finding one that “gets it,” but one that also understands the specific needs and nuances of your industry.
Read MoreWhen watching a news story, you probably don’t think too much about the B-roll involved but, B-roll has a very powerful part to play in any news story…
Read MoreIn the bustling digital landscape, where attention spans are fleeting and choices are abundant, SEO is the hero of online visibility to attract, engage and convert new and existing customers. But what exactly is SEO and how can you use it enhance your brand's visibility?
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