Distinguishing between PR and digital marketing in a PESO world
With so many varied forms of marketing content, it can be difficult to pin down the exact point where one strategy ends and another begins. This is especially true online, where PR and digital marketing channels are often considered alongside one another.
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Maximising shows with social media
Boat show season is well and truly upon us, so we thought it was time for a refresher on ADPR’s top tips for using social media to boost your show presence!
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Why influencer relations can go wrong and how to manage them effectively
In today’s social-media driven world, influencer marketing has become the go-to strategy for brands wanting to make a big splash online. For many seeing influencers online is like having a friend recommend a great product for you try– you trust their opinion and feel more connected to the brand.
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Changing the digital marketing landscape | affiliate & influencer marketing
The digital and social media landscape has vastly changed marketers’ jobs. Affiliate marketing and influencer marketing are two such channels that continue to gain in popularity, with no signs of a decline any time soon!
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Working with influencers, within ASA guidelines
We’ve all come across influencers – whether across our social feeds, following someone of interest or inspiration via their own online blog, or our favourite “celebrities”...
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Developing an effective internal communications plan
Effective internal communications is the lifeblood of an organisation. It's core purpose is to identify and share company purpose and values, so that everyone is working together towards the same goals. Without effective internal communications you are likely to have a disengaged workforce, which can result in increased employee turnover, poor customer service levels, low motivation, and costly mistakes to your business.
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