As the cost-of-living crisis continues throughout 2023, what does this mean for your marketing and communications strategy? In this episode we’re looking at the dilemmas, challenges and opportunities facing PR & marketing professionals, and the delicate balance between business goals, consumer expectations and ethical considerations when the cost-of-living is squeezing us all a little tighter.
From crafting messages with empathy to offering value-driven campaigns, we chat through some practical strategies and give our top tips for ensuring marketing activities remain resonate with consumers during these financially challenging times.
Resources
You may also like to read the following blogs:
How Ethics In PR has changed
Why PR Is Perfect For Limited Budgets
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