Polar PR Outdoor PR agency Marine PR agency Somerset PR agency
12.03.2025

Polar brings automatic TrainingPeaks training plan and structured workout integration to its ecosystem

Starting today, Polar users can automatically sync their structured workouts and training plans from TrainingPeaks, a go-to app for coaches and endurance athletes of all levels, bringing a new level of convenience to athletes and coaches using both platforms. This integration enables automatic synchronisation of planned, phased workouts from TrainingPeaks to Polar Flow, which then delivers these workouts to compatible Polar sports watches.

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Helly Hansen PR Outdoor PR agency Marine PR agency Somerset PR agency
06.03.2025

Helly Hansen’s Odin Rock Insulated Shell Jacket balances comfort and performance for mountain enthusiasts

Since 1877, Helly Hansen has worked closely with outdoor professionals to provide gear that enables performance and comfort, whether on or off the job. For Spring/Summer ‘25, the Norwegian-based brand took feedback and test results from partner mountain guides in Squamish, BC to create the Odin Rock Insulated Shell Jacket (£320), with features to directly support activities in the mountains requiring a harness and helmet, in a lightweight, durable, yet flexible design

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Helly Hansen PR Outdoor PR agency Marine PR agency Somerset PR agency
06.03.2025

Helly Hansen enables comfort for trekking with the new Ascender Mid HT

Since 1877, technical outdoor brand Helly Hansen has worked closely with professionals, using their insights and feedback to create gear built for any adventure. With longevity in creating kit for mountainous environments, the brand continues to be inspired by its surroundings in Norway to develop protection against nature’s unpredictable and diverse conditions. Knowing that picking the right footwear can make or break time spent outside, Helly Hansen introduces the Ascender Mid HT (£180) to its Verglas collection, a boot for the core hiker with support and comfort to carry heavier loads for long distances.

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