One year after acquiring the iconic Ocean Play range, Performance Marine Group (PMG) is celebrating record demand as sailing schools, clubs and enthusiasts return to the fleet. Investment in tooling and production has delivered what many are calling the best Picos ever produced in the UK, driving early orders that have already surpassed initial annual targets.
The Picos, the first boats to enter production following the acquisition, achieved 70% of the annual target within just five months. Early orders include five Picos sent to a major client in the Netherlands, who immediately followed up with a further order of ten more. Overall, PMG is on track to potentially double the initial annual targets, highlighting the enduring popularity of the Ocean Play fleet.
Central to this success has been PMG’s significant refurbishment of the Ocean Play tooling. This investment ensures that the new fleet is not only faithful to the original design but also industry-leading in build quality and performance. Customers and clubs have praised both the craftsmanship and the enhanced durability, reinforcing PMG’s reputation for delivering tried, tested and proven sailboats.
Sailing schools, clubs, and resorts – the core market for the Ocean Play range – are re-embracing the fleet after a period of limited availability. Retail sales also account for around 10% of the range, reflecting the boats’ appeal to individual sailors.
Nick Ogden, Performance Marine Group Chairman comments, “Our goal was always to deliver boats that set the industry standard, and the response from the sailing community has exceeded our expectations.
“Looking forward, we want to make the Ocean Play range available to even more sailors worldwide, while continuing to innovate with new products like the Rascal. This is about giving everyone the chance to enjoy the joy of sailing, whether you’re a beginner, a club member, or an experienced sailor.”
PMG is committed to making sailing more accessible, ensuring that clubs, schools, and individuals can experience high-quality, easy-to-use boats. The company is also expanding its reach globally, with Oceania emerging as a new focus area for the Ocean Play fleet following high demand across Europe.
For more information about Performance Marine Group’s Ocean Play range, please visit: www.performancemarine.group