Client: Chatham

Made in Britain BYU Launch

How we launched Chatham’s new Made in Britain BYU collection for SS18

The Challenge

To officially launch Chatham’s new Made in Britain BYU collection for SS18, we targeted key local consumer and national marine press, inviting them to Chatham’s Exeter HQ to experience the hand-made BYU manufacturing process for themselves, with the opportunity to meet and interview key staff. In public relations, launching a new product is a pretty exciting event so we couldn't wait to see the results.

Thank you once again for inviting us down. The event was so interesting, especially on the textiles front. Loved it! We can’t wait to try out the new shoes and will write a full feature upon receipt of the finished shoes.

Motorboat Owner

The Solution

  • The new collection was launched to the trade media at MODA in August 2017
  • A preview of the collection was teased to marine media at METSTRADE in November 2018
  • Hosting a press event at Chatham HQ in Exeter for journalists to see the Made in Britain factory, meet the Chatham team and experience the new collection
  • Each press attending the event received a bespoke pair of BYU decks along with a Chatham goodie bag
  • Desk visits to London lifestyle and consumer press – taking Chatham’s BYU shoes directly to the fashion influencers at key consumer titles
  • Consumer news release, journalist liaison and pitching the new collection, seeding samples to the press and influencers to create a buzz about the launch.

The Results

  • 7x press attending the event – from local, marine and lifestyle consumer media, including:
    • Devon Life
    • Manor magazine
    • Express & Echo
    • Boating Business
    • Practical Boat Owner
  • 10x features secured as a result of the event:
    • Exeter Living shopping feature
    • Motorboat Owner article about BYU and the factory
    • Sailing Today feature on BYU and the MIB factory
    • Practical Boat Owner feature on BYU and the MIB factory
    • Boating Business article on the new collection – in print and online
    • Express & Echo article featuring Chatham and BYU
    • West Magazine article featuring Chatham and BYU
    • Devon Life about BYU and local manufacturing
    • Coast Magazine – interview
  • More than 300,000 = Potential audience reach (of the above features)

 

At ADPR, we love to be involved in product launches. If you think we can help you out with the public relations for launching a new product, feel free to get in touch.

 

ADPR PR Agency | Creating & Delivering Strategic Communications

Positioning the Met Office

Working as an extension of the in-house team to promote the Met Office’s experience in the renewables sector

See the results
ADPR PR Agency | Creating & Delivering Strategic Communications

Funding the future

The competition that gave UK sailing clubs the chance to win a £5,000 grant for their club

See the results
Fairline Yacht on the water

Seeing is believing in San Remo

How we got international marine & lifestyle journalists up close & personal with Fairline's new Targa 53 GT.

See the results
ADPR PR Agency | Creating & Delivering Strategic Communications

#BVIparty

The social & online campaign that boosted the BVI’s credentials as a foodie destination

See the results

What would you like to do next?

Select an option below to take the next step or call 01460 241641.

Let's get something in the diary!

I’d like a bit more information

I’d like to leave my email address, you can send me updates

Nothing, I’m done

Pick up the Phone: 01460 241641,
drop us an email: hello@adpr.co.uk or Tell us about your project

Take a look at the services we offer, such as Media relations and PR strategy & campaigns or browse some of our work that we have completed for existing clients.

Alternatively, pop your name and email address in the boxes below and we will send you the odd email. We promise not to fill your inbox with junk or pass on your contact details.

We use your name and email address for the sole purpose of providing you with email marketing. Your information is transferred and stored securely at all times. You can unsubscribe from this service at any time – and of course, we never, ever, share your information with any third parties. For more details, please read our privacy policy.

Pop your name and email address in the boxes below and we will send you the odd email. We promise not to fill your inbox with junk or pass on your contact details.

We use your name and email address for the sole purpose of providing you with email marketing. Your information is transferred and stored securely at all times. You can unsubscribe from this service at any time – and of course, we never, ever, share your information with any third parties. For more details, please read our privacy policy.

Oh well, that is a shame. We know we can’t be right for everyone. You know where we are if you change your mind.

In the meantime, maybe you’ll enjoy this…