

Expert content marketing
Developing an impactful content programme for Wahoo Learning’s key channels
See the resultsWorking closely with the marketing team and taking briefings from the technical team to better understand the key features, specifications and most important benefits, we developed an insightful and technical news release, to be sold into the industry’s top-tier media titles. To further bolster this activity, we managed an advertising campaign to sit alongside the editorial coverage, providing greater brand awareness and more widespread coverage.
This was coupled with a social media content plan of product teasers, a launch post and some specific features to showcase the key benefits and deliver longevity of the content.
Fast forward a few months since the launch and the Hydro International team received lots of interest and questions about the new product range, and as a result, we compiled these FAQs into a bitesize blog that sits on the Hydro International website, to answer customers’ frequently asked questions with expert responses, detailed information and advice.
The launch of Stormbloc® was fantastic! Following strategic research and planning across all areas of marketing and implementation of activity, we were all delighted when the new product launched with great success.
From a media perspective, our team worked hard to secure editorial and advertorial placements for the new story, resulting in 17 pieces of coverage across key industry titles, including Building Talk, Specification, Construction Industry News and Water Magazine, reaching an audience of more than 265,000. Across social media, the eight Stormbloc® posts we drafted and posted received engagement of more than 10,500, with over 250 reactions to the posts and 27 reposts to other LinkedIn pages.
Developing an impactful content programme for Wahoo Learning’s key channels
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See the resultsLaunching and driving awareness of its revolutionary new product, Cortex, in the EMEA leisure marine industry
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