

Seeing is believing in San Remo
How we got international marine & lifestyle journalists up close & personal with Fairline's new Targa 53 GT.
See the results"A key tactic of launching Cortex to the world was through the genuine excitement and interest of regional press and publication contributors. ADPR played a pivotal role in introducing us to European contacts and helping build their engagement with our product. The subsequent exposure generated by ADPR will be a key success factor for Cortex in Europe."
With our extensive media contacts, the new product was launched using a range of PR tactics including curating engaging content that resonated with Vesper Marine’s target audience, a highly proactive pitching programme, issuing regular news updates and more. Vesper Marine’s presence at exhibitions and boat shows including Cannes Yachting Festival, Southampton Boat Show and Dusseldorf Boat Show, was maximised through organising one-to-one demo sessions directly with Vesper Marine and the journalist. We also worked hard to secure product test opportunities, interviews and features with leading EMEA leisure marine titles.
Through regular contact with key EMEA journalists and influencers at the right publications, we were able to generate momentum, credibility and word of mouth amongst Vesper Marine’s target audience via editorial coverage, both online and in print, social media, and word of mouth through application stories, recommendations and awards.
ADPR secured coverage in 50 publications including the likes of Motorboat & Yachting (UK), Yachting Monthly (UK), Boote Exclusive (Germany), Barche (Italy), Barcos (Spain), Kippari (Finland), Yachting Motorwy (Poland), Yachts France, Batliv Magasin (Norway), Neptune (France) and many more.
Going beyond the launch of Cortex, we were able to help raise the profile of the brand, its heritage, expertise and technical prowess more widely.
If you’d like a no-obligation discussion about your marketing communications, please get in touch with us on hello@adpr.co.uk or call 01460241641
How we got international marine & lifestyle journalists up close & personal with Fairline's new Targa 53 GT.
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