Influencer marketing
27.02.2024

How to work with influencers within the ASA guidelines

Working with social media influencers to promote your brand or products is a fantastic way to engage your target audience. Influencers do exactly what they say on the tin, influence their following with the power to affect attitudes, behaviours, and actions (aka sales!). Working with influencers can not only boost your brand awareness, engagement, and messaging, but if you work with the right influencers, you can get right in front of your target audience’s eyes!

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Computer screen with lots of people in a virtual meeting
16.01.2024

Tips on hosting a virtual press event

Whilst there will always be a place for in-person press events, many brands are turning to virtual press launches to communicate their messages to the media. And it's no surprise - a virtual event allows journalists and attendees from locations all around the world to take part without the constraints of travel. Add in cost-effectiveness, flexibility, environmental considerations and data analytics to gather valuable insights, and it's clear why virtual press events are the perfect strategic choice for marketing managers.

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Perusing magazines
21.03.2023

Mastering media relations

It is no question that the media is an important force of influence, persuasion, and reputation for individuals and businesses. The media has considerable power over our ideas and opinions, so it is nothing short of vital to master media relationships professionally and purposefully for your brand.

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