What the media really want from you: pulling back the curtain of mystery
In an era where every brand is a publisher and every press release is competing with a flood of digital noise, landing meaningful media coverage has never been harder - or more valuable.
Yet many businesses still approach journalists, editors and influencers with outdated tactics or a one-size-fits-all pitch that goes nowhere.
So, what do media professionals really want from you? And more importantly, why does it matter for your business?
Fresh air, clear mind: The science-backed benefits of being outdoors
At ADPR, we proudly specialise in PR and marketing for brands in the outdoor and lifestyle sectors. But we don’t just promote the outdoors – we live it too. So, as Mental Health Awareness Week shines a light on wellbeing, we’re exploring why being outside in nature is one of the simplest and most accessible ways to boost mental health.
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Why PR matters to the bottom line for Marine businesses – how brand reputation impacts revenue
In the marine industry, trust and reputation aren’t just nice-to-haves — they are fundamental to winning contracts, securing investment and maintaining long-term profitability. Yet, while many marine businesses invest heavily in operations and product innovation, marketing and PR often get side lined, especially when market conditions are tough.
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Tariffs, Trade and Tough Calls: Marine marketing in the current economy
The global economy is shifting again and shaking business confidence. With the new U.S. tariffs introduced this month (although as we post this a 90-day pause has been introduced), marine businesses that rely on international trade are facing fresh challenges, from increased production costs to disrupted supply chains.
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Why your outdoor brand isn’t getting noticed – and what to do about it
You’ve put your heart into building an outdoor brand that stands for something - connection, adventure, sustainability, freedom. So why does it feel like you’re shouting into the void?
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When your in-house marketing team needs backup: Five signs it’s time to bring in agency support
You’ve got a talented in-house team, a solid strategy, and plenty of ideas. But somewhere along the way, your to-do list keeps growing, results are harder to track, and that wish list of big-picture campaigns keeps getting bumped down the queue. Sound familiar?
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