What founders get wrong about PR – and what to focus on instead
PR can feel like smoke and mirrors when you’re a founder juggling a million priorities. You want results. You want visibility. You want growth. And fast.
But too often, we see founders jump into PR with the wrong expectations and end up frustrated, burned, or both.Here’s what many founders get wrong about PR and what’s actually worth focusing on if you want it to work.
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What the media really want from you: pulling back the curtain of mystery
In an era where every brand is a publisher and every press release is competing with a flood of digital noise, landing meaningful media coverage has never been harder - or more valuable.
Yet many businesses still approach journalists, editors and influencers with outdated tactics or a one-size-fits-all pitch that goes nowhere.
So, what do media professionals really want from you? And more importantly, why does it matter for your business?
Fresh air, clear mind: The science-backed benefits of being outdoors
At ADPR, we proudly specialise in PR and marketing for brands in the outdoor and lifestyle sectors. But we don’t just promote the outdoors – we live it too. So, as Mental Health Awareness Week shines a light on wellbeing, we’re exploring why being outside in nature is one of the simplest and most accessible ways to boost mental health.
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Why PR matters to the bottom line for Marine businesses – how brand reputation impacts revenue
In the marine industry, trust and reputation aren’t just nice-to-haves — they are fundamental to winning contracts, securing investment and maintaining long-term profitability. Yet, while many marine businesses invest heavily in operations and product innovation, marketing and PR often get side lined, especially when market conditions are tough.
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Tariffs, Trade and Tough Calls: Marine marketing in the current economy
The global economy is shifting again and shaking business confidence. With the new U.S. tariffs introduced this month (although as we post this a 90-day pause has been introduced), marine businesses that rely on international trade are facing fresh challenges, from increased production costs to disrupted supply chains.
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Why your outdoor brand isn’t getting noticed – and what to do about it
You’ve put your heart into building an outdoor brand that stands for something - connection, adventure, sustainability, freedom. So why does it feel like you’re shouting into the void?
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