Maximising marine exhibitions
With some of the world’s biggest marine exhibitions just around the corner, if you haven’t got your plans finalised, what are you waiting for? Southampton International Boat Show is the UK’s flagship boating and watersports festival for consumers interested in all aspects of boating, hosted in Southampton on the South Coast next month. And on the trade side, Metstrade follows closely behind (November), with the annual, global marine event bringing together the best of the leisure marine maritime sector and the most innovative companies, hosted at the RAI Amsterdam in November.
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Christmas in August?
Whilst the sun is shining brightly in the clear blue sky, planning exciting Summer holidays and possibly sorting childcare for the big six week break, some of us are dreaming of colder, darker days and putting new plans into motion… But why?
Because in the creative marketing world, we’re finalising strategies and tweaking plans to execute the most powerful and meaningful campaigns for our clients. From epic ski trips with the world’s best athletes, to Winter sailing campaigns and boat shows – we’ve got it covered (and have been planning for months already).
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Digital PR in the age of AI: What marine marketers need to know
Digital marketing is undergoing a fundamental transformation. As AI reshapes how information is found, shared, and trusted online, the role of digital PR has never been more critical. Once a supporting tactic to boost SEO performance through backlinks and media coverage, digital PR is now central to how AI-powered tools contribute to brand visibility and reputation.
At ADPR, we’ve been examining how this shift is affecting marine businesses of all types and what it means for marketers.
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The best founders build community, not just customers
When you’re running a business, especially in sectors like outdoor lifestyle or marine, you know it takes more than a solid product to stand out. The best founders go beyond sales - they build communities. It’s those communities that fuel sustainable, long-term growth.
In a world full of algorithm-chasing and short-term hacks, genuine connection cuts through. Your customers want more than transactions. They want to belong.
That’s especially true in the active lifestyle space, where values, purpose, and passion play a huge role in purchasing decisions.
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5 PR lessons you can learn 822 metres above sea level
In celebration of Helly Hansen’s Open Mountain Month (every June), we took a group of specialist and national media to Norway for an immersive experience in the mountains. The home of Helly Hansen, Norway is well-loved for its stunning backdrops, dramatic mountains and high energy activities, such as hiking, skiing and fishing.
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ADPR’s show-time playbook
Three of the biggest European boat shows are on the horizon, coming in hot on the heels of each other: Cannes Yachting Festival (9–14 September), Southampton International Boat Show (13–22 September), and Monaco Yacht Show (24–27 September). If you’re exhibiting at any (or indeed all!) of these, you’re probably already deep in logistics, crew lists and stand prep. But here’s the crucial question: While you're showing off your products and services, who’s telling your story?
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