My First Achievement: Skiing with Helly Hansen
Trying something new for the very first time, unlocks a core memory for me! I love achieving a personal win, particularly when it’s accomplishing something I’ve always dreamt of or learning a new skill I never thought I’d catch onto.
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How marine and outdoor companies can measure their PR efforts
PR is often considered to be a “fluffy” activity or a “nice to have” within a business, but it is so much more than champagne drinks receptions and expensive press trips. Whilst it is harder to define the ROI of PR activity, it contributes in more ways than you might consider for marine and outdoor businesses – above and beyond financial sales targets, and into the realms brand visibility, consumer perception and loyalty.
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Five questions marine and outdoor brands should ask before hiring a PR company
Brands operating in the marine and outdoor sectors face unique challenges. Whether you're navigating the waters of brand visibility, managing a product launch, or responding to a crisis, having the right PR partner can make or break your success. But hiring a PR agency is a big decision - it’s not just about finding one that “gets it,” but one that also understands the specific needs and nuances of your industry.
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How B-Roll can make or break broadcast PR
When watching a news story, you probably don’t think too much about the B-roll involved but, B-roll has a very powerful part to play in any news story…
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Maximise your SEO efforts to win more customers
In the bustling digital landscape, where attention spans are fleeting and choices are abundant, SEO is the hero of online visibility to attract, engage and convert new and existing customers. But what exactly is SEO and how can you use it enhance your brand's visibility?
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Navigating the waters of content creators: Working with the right influencers for your marine or outdoor brand
In the world of the great outdoors and the marine industry, authenticity and trust are crucial for a brand's success. Consumers seek out real experiences from experts and enthusiasts who live the lifestyle, making influencer marketing a highly effective tool for reaching this specific audience.
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