Can you put a price on PR success? How to measure the ROI of your PR campaign
How can I measure the success of a PR campaign? It’s a question that never gets old! And that’s because there’s still no definitive answer.
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Integrating AI into your PR metrics and strategy
AI is a hot topic at the moment. So, having recently attended PR Week’s Measurement Conference in London, we thought we’d share some insights into the role AI currently plays when it comes to PR metrics and strategy, and what might be to come…
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Unlocking the power of coaching in business
In today’s fast paced world, the traditional culture of business has evolved, with a firm focus placed on the relationship between organisations and their employees. Good business leaders will know that creating a high-performance culture is key to their overall success and are striving to increase overall employee performance and engagement. One of the most effective ways to achieve this is by bringing coaching to the heart of their company’s culture.
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Top social media trends for 2024 every marketing manager should know
In the fast-paced world of social media, staying ahead of the curve isn’t just a choice; it’s a necessity for every marketing manager! As we head in to 2024, let’s take a look at the next wave of social media trends that will transform the way we connect, engage and market online…
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Communicating in a cost of living crisis
With over 90% of UK consumers concerned with the current cost of living crisis, its fair to say the majority of your target market are likely to be affected. So how to communicate during tough economic times? Read on to find out and check out our most recent podcast discussing this issue here.
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Why PR is perfect for limited budgets
Running a business is no easy task, you’ll often be faced with limited time, resources and budget. However, you need to put yourself out there as much as possible in order to generate leads and bring in new customers or you won’t be able to make a significant return on investment! There is a misconception that PR means big glitzy events and campaigns that cost the earth, but the truth is PR can be activated across a variety of budgets and can (and should!) be used by businesses of all sizes!
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