Polar UK signs ADPR to run its UK communications
Hot on the heels of an exciting year of new product and category launches, Polar, the leader in wearable sports and fitness technology, has appointed ADPR to raise its profile and ramp up its consumer and media awareness. The team will be launching a range of exciting new products and maximising its extensive ambassador and partnership campaigns throughout the year, with a focus on increased visibility and activity across the running community and female fitness sector.
David Wiley, Managing Director for Polar in the UK and Ireland, comments, “Following a successful 2020, Polar UK are looking forward to drawing on the expertise of ADPR to help them grow again for 2021 and beyond. ADPR’s dynamic approach and their knowledge born from working with other global technical brands fills me with confidence, and I know collectively we can reach more people with our exciting plans for the year ahead, therefore strengthening Polar’s presence across the UK & Irish markets.”
Polar has an impressive list of industry firsts over its 40-year history, including developing wireless heart rate measurement, launching the first wire-free wearable heart rate monitor and introducing the first optical wrist-reading heart rate monitor. The brand is at the forefront of wearable fitness technology, developing new products and software using scientific data and research to provide accurate statistics to help fitness enthusiasts and athletes alike achieve their goals and smash their fitness targets. Its work is often used to support scientific studies across the globe such as the individual differences in the body’s responses to endurance and resistance training, including the type of training undertaken.
Today, the brand has products across the running, fitness, outdoor, multisport, and cycling sectors, along with a best-selling range of heart rate monitors, sensors, and wearable technology.
Kate O’Sullivan, owner of ADPR, adds, “We are delighted to be working with such an iconic brand in the sports sector and look forward to sharing the impressive advances in Polar’s technology and products. Wellbeing and fitness are high on everyone’s agenda, particularly in recent months, and there is a lot of personalised data Polar can provide to its users to help them harness technology for their fitness goals. We have a packed campaign of launches and plans for the brand, and we look forward to sharing in their success throughout the year and beyond.”
ADPR celebrates its 30th anniversary this year and has a diverse range of clients from the outdoor, wellbeing, consumer, travel, and marine sectors. For more information, please visit: www.adpr.co.uk.