FIBA Highlights Players Wellness with New Partner Hyperice
Hyperice will be named the Official Recovery Technology Supplier of FIBA until 2023 across all of FIBA’s top level national team basketball competitions.
The partnership will cover FIBA’s men’s and women’s Continental Cups, the U17 and U19 World Cups, and FIBA’s flagship events, the FIBA Women’s Basketball World Cup 2022 and FIBA Basketball World Cup 2023.
This collaboration highlights the importance for both FIBA and Hyperice to continue raising the standards for player recovery and wellness.
Through the partnership Hyperice aims to showcase its innovative technology across the FIBA landscape and further develop its reach with fans in key international territories. The partnership will tip-off during the Olympic Qualifying Tournaments this summer, where players will have real time access to Hyperice’s award-winning Hypervolt, the most powerful and advanced percussion massage device in the world, while they recover on the bench.
Hyperice will conduct workshops and webinars for FIBA’s National Federation members to showcase the uses and benefits of its products, and will make Hyperice products available to players and medical staff at various FIBA competitions.
Quote Andreas Zagklis: “We are very excited to partner with Hyperice and give our players, training and medical staff the support of such a leading brand in recovery and performance technology. Our players’ wellness is key and we are very pleased to be able to provide an extensive range of products that will help them improve their performance.”
“Our partnership with FIBA will introduce Hyperice recovery technologies to more basketball fans worldwide as we develop authentic storytelling and engagement opportunities with trainers, athletes and partners,” said Jim Huether, CEO of Hyperice. “Innovation is core to all we do at Hyperice, and the alignment with FIBA will help drive performance for players while amplifying our global presence specifically in Europe and Asia.”
The partnership was led by FIBA Marketing, an innovative strategic partnership between FIBA and Infront Sports & Media.