Sign up to our weekly newsletter
Marketing tips and tricks delivered straight to your inbox, plus our latest news.
Free PR resources
A collection of free and exclusive downloadable resources to help your PR.
Ski professionals, ocean explorers, and city dwellers all agree that time spent outdoors does not end when autumn and winter months arrive. For more than 140 years, Norwegian performance clothing brand, Helly Hansen, has made professional-grade clothing for every part of the world, from the arctic circle to the most urban city settings. The Ski, Mountain, Base Layer and Urban collections for Autumn/Winter 2019 explore the styles and colours of past decades and match them with the latest technologies in the industry to offer outdoor clothing forever trusted by professionals.
With innovation and heritage at the roots of all design, Helly Hansen takes inspiration from its iconic years in the ski and urban industry and matches it with its growing list of proprietary technologies. The recently released LIFALOFT™ Insulation by PrimaLoft® delivers a lighter and less bulky synthetic insulation option for those who still value warmth, and is making its way into the ski jacket category for Winter 2019.
To honour the 10th anniversary of the mountain-focused Odin Collection, Helly Hansen upgrades the pieces that started the collection for backcountry ski touring enthusiasts with microporous materials and long-lasting durability.
Consumer-driven designs and details continue to push Helly Hansen toward unique applications of environmentally-conscious practices. By using solution dyed materials, recycled insulations, biodegradable fabrics, recyclable materials and details made from recycled Lifa®, Helly Hansen is able to create products that are both environmentally friendly and unbeatably technical.
Autumn/Winter 2019 Highlights
A new member to the LIFALOFT™ family, the LIFALOFT™ Hooded Stretch Insulator Jacket creates the perfect balance between usability, comfort and breathability. The soft, stretchy lining teamed with a lightweight main fabric are both air-permeable, and filled with a stretch LIFALOFT™ insulation to create the perfect layering piece for high intensity activities, such as ski touring and beyond.
With its commitment to creating professional grade gear for ski enthusiasts by constantly incorporating unique technologies to boost clothing performance, Helly Hansen upgrades its ski jacket collection by incorporating LIFALOFT™ insulation into new and best-selling jacket designs.
The Alpha LIFALOFT™ Jacket for men and W Motionista LIFALOFT™ Jacket for women offer the best parts of two best-selling resort ski jackets in a lighter, more compact package with the use of 80g of LIFALOFT™ insulation. Both jackets are made with 4-way stretch Helly Tech® waterproof, breathable materials and include a Life Pocket™ at the chest to help keep phone batteries lasting longer.
The longer silhouettes and hi-vis detailing that classify the Ullr collection welcomes two all-new jacket designs with the W Whitewall LIFALOFT™ Jacket for women and Straightline LIFALOFT™ Jacket for men. Helly Tech® Professional waterproofing to keep you dry on powder days, 2-ply fabric construction and pockets to accommodate backcountry safety gear add function to these two insulated jackets that allow for better comfort and movement, without bulk, by offering 80g of LIFALOFT™ insulation.
Celebrating 10 years of the Odin collection, the Odin Mountain 3L Shell Jacket for men and women are purposefully built for backcountry and touring skiers. The shell uses a new microporous membrane and a durable woven backer with C6 DWR, offering a dry system that performs just as well in cold temperatures as it does in milder temps, making the jacket perfect for high output stop/start activities in unpredictable backcountry conditions. Both jackets include a new, unique powder skirt design using an adjustable and easily removable hook and ladder system, which is lightweight and low profile.
To complete the kit, Helly Hansen introduces the Odin Mountain 3L Shell Bibs for men and women, using the same new microporous membrane as the jacket, with strategically-placed stretch soft shell fabrics to offer mobility. Leg zippers allow for ventilation, while thigh pockets with locations that differ depending on men’s vs women’s designs allow strategic safety beacon placement, so it fits comfortably against the body while still allowing for quick access. To further user comfort, both bibs are gender-specifically designed for backcountry “relief” – a full side zip for men and a drop-seat for women.
All new pieces in the Odin Mountain collection are the result of intensive testing and development, using mountain professionals and some of the world’s top skiers to create products that offer exactly what’s needed, nothing superfluous, and lasting performance.
Helly Hansen yet again takes base layers to a higher level by introducing its collection of H1 Pro Lifa® base layers, which use body mapping and a variety of Lifa® fabrics to offer the epitome of performance in a base layer. To optimise consumer benefits, Helly Hansen took knowledge from professional skiers, as well as research from Dr. Danny Longman of Cambridge University to determine which areas of the male and female body cool down the most or heat up the fastest during physical activities. The H1 Pro Lifa® Seamless ½ Zip for men and women offer heat and moisture management in a seamless construction of multiple Lifa® and wool materials, ensuring optimal performance and overall warmth.
Helly Hansen’s autumn/winter 2019 Urban collections span from the farthest reaches of the arctic to the hippest neighbourhoods of the largest cities. From 1990s-influcenced colours and styles to biodegradable and recyclable materials, Helly Hansen celebrates both a reclaiming of its standout styles throughout the years and a commitment to pushing the boundaries of technology, while doing what’s possible to protect the environment in the process.
Arctic Patrol: The new Arctic Patrol collection of parkas and puffers take insight from those who live in the remote arctic regions of the world and match them with necessary materials technologies to perform in harshest of temperatures and conditions. The Arctic Patrol 3-in-1 Jacket takes lead of the collection, offering 600-fill responsible Allied down within a biodegradable woven cotton face fabric with PFC-free DWR. When weather rolls in, an emergency-style recyclable shell jacket easily deploys.
Protect & Connect: A love for nature matches a love for style in the Protect & Connect collection of jackets, puffers, and pants. Each piece is made with solution-dyed materials to reduce water consumption by 75%, recycled synthetic insulation to ensure each product is vegan, and a Life Pocket™ to ensure phone batteries last longer when out in Autumn temperatures.
To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com