Keeping you up to date

On February 10, 2022, Helly Hansen, the global ski and outdoor brand trusted by professionals, will take part in the first annual International Ski Patrol Day to recognise ski patrollers and their extraordinary work to keep resorts open, safe and fun for people of all ages and skill levels.

This season, Helly Hansen is expanding their responsible waterproof/breathable LIFA INFINITY™ and LIFA INFINITY PRO™ technology into new designs within their ski and outdoor collections including the ULLR Freeride collection, the Resort collection, and the Odin collection, built for backcountry ski touring. The LIFA INFINITY™ technology will also be featured in this season’s Urban collection in the new Lumines Jacket. Specifically designed to provide performance, protection and safety in the fall and winter months with dropping temperatures and dwindling sunlight, this jacket also uses VizLite® Dual Technology for maximum visibility.

Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, recently introduced the next generation of their award-winning Hypervolt percussion massage devices and features the Hypervolt line's signature Quiet Glide™ technology.

Working together with Mountain Rescue England and Wales, and Scottish Mountain Rescue, Helly Hansen has signed partnerships with four new teams from across the UK: Assynt and Arrochar Mountain Rescue Team in Scotland, North of Tyne in England, and Western Beacons in Wales.

Research[1] released today by global sailing brand Helly Hansen, a partner of the RNLI, has revealed that UK boaters are not taking the right precautions while out on the water, and they believe experience and age are reasons to go without a suitable Personal Flotation Device (PFD).

For a team of professionals hoping to take home the highest prize in international sailing, success is not possible without trust. No team knows this better than American Magic, US Challenger for the 36th America’s Cup, whose AC75 survived a near-sinking during the PRADA Cup Round Robins on Sunday 17 January 2021. Trust, built through years of preparing and training, made it possible for the crew to react quickly and recover safely in this critical moment. Trust is what made it possible for the team to work round-the-clock to repair and rebuild the boat in record speed, and now, trust makes it possible for the team to get back on the water and compete to bring the oldest trophy in international sport back home.