Keeping you up to date

As a brand trusted by professionals for nearly 150 years, technical outdoor brand Helly Hansen has delivered performance-driven, innovative gear to help people stay and feel alive. Protection from the elements is just as vital when attempting a technical mountain summit as it is during a day hike close to home. That is why for Spring/Summer ’25, Helly Hansen is upgrading their Loke Jacket (£120), the quintessential, highly versatile outdoor jacket that is packable, lightweight, and now includes searchability through RECCO®.

The jacket received the Good Design Award and the Gold distinction in the German Design Awards, the highest distinction in the competition

For nearly 150 years, leading global sailing brand, Helly Hansen has created innovative and performance-driven apparel to weather the world’s harshest environments. Continuously at the forefront of technical sailing apparel, the Norway-based brand worked closely with offshore sailing professionals to further develop and update its Ægir Ocean collection, delivering the Ægir Ocean Jacket 2.0 (£725) and Ægir Ocean Bib 2.0 (£675) for Summer 2025.

The Somerset cycling community is coming together to ‘pedal with purpose’ at a new charity cycle ride supporting the Youth Adventure Trust.

Shakespeare®, the market leader in antenna design and manufacturer of manmade fibres for today's demanding manufacturing environment, has donated more than £8,000 to charities at the start of 2025.

Somerset-based active lifestyle and marine communications agency, ADPR, has been awarded the contract to deliver the Youth Adventure Trust’s PR activity across the UK with immediate effect.