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Fitness, outdoor and wellbeing specialist communications agency, ADPR, has been awarded the contract to deliver Recovapro’s PR and partnership activity across the UK.
Recovapro has had an incredibly exciting year full of growth and expansion. The brand recently signed one of the most successful footballers of his time, Sir Geoff Hurst as an ambassador, who is passionate about showing how recovery is important throughout all ages, and a figurehead for improving pain relief and mobility in this sector. In addition to this, the company has also become the Official Recovery Technology Supplier for both Rangers FC and Ribble Weldtite Pro Cycling and renewing its partnership with Wolves FC and signing mountain bike slopestyle rider, Matt Jones as a new partner.
Recovapro has appointed ADPR to help oversee its expansion into the UK market and beyond. ADPR is excited to support Recovapro on its journey to becoming a brand that is inclusive to wider markets such as expectant mothers, those returning to work after years of working from home, and general health and wellbeing. The team will focus on increasing the visibility of Recovapro’s offering, by showcasing current and exciting new products through creative storytelling and partner integrations. Recovapro products can be purchased directly through the website, www.recovapro.co.uk as well as selected retailers.
Andrew Okhiai, Founder and Chief Executive Officer at Recovapro, comments, “Following a successful 2021, Recovapro is looking forward to drawing on the expertise of ADPR to help us grow further within the UK market in 2022 and beyond. ADPR’s dynamic and refreshing approach along with their knowledge from working with other global fitness brands is what attracted us to working together.”
Recovapro connects the innovation of technology to the art of movement. The products are designed with a synthesis of science and physiology to support and advance the human condition. Beyond just changing the game, Recovapro is trusted by Premier League footballers, personal trainers, physiotherapists, ex-Special Forces soldiers, cyclists, skiers, climbers, rugby players, boxers, tennis pros, MMA fighters and athletes who will be competing in the next Olympics.
Kate O’Sullivan, owner of ADPR, adds, “We are delighted to be working with Recovapro and look forward to showcasing the progression of the business as more people are exposed to the quality of the technology and products. With fitness and wellbeing so prevalent in everyone’s day to day lives, we are thrilled to be adding another fitness brand to the agency’s portfolio. We have some exciting work planned for Recovapro and can’t wait to get started.”