Funding the future with Sunsail

The Challenge

Home of global sailing holidays, Sunsail, had an objective to increase participation in sailing as a sport. They had the idea to run a competition targeting UK sailing clubs and called upon ADPR's wealth of experience to ensure that all promotional opportunities surrounding the competition would be maximised. This contest marketing example would raise awareness of sailing clubs around the UK, whilst offering one club the chance to win £5,000 to transform their club and promote the growth of grass-roots sailing.

The Solution

After naming the competition, ADPR worked closely with the marine media to generate coverage of the press materials we had created for Funding the Future, in order to maximise the amount of entries. Following ongoing media relations activity, ADPR generated positive press coverage around the competition and achieved a strong number of club entries.

The winner was announced at a Sunsail’s media event at London Boat Show, for which ADPR invited marine journalists and handled the media side of the event – generating coverage, ensuring attendees were there and capturing material for a post-show round-up.

The Results

Over 50 sailing clubs across the UK entered the competition
Coverage gained across key marine publications.
Established media partnership with a key marine title.
Invited and confirmed well above the KPI for media attendees at the announcement event.
Social media engagement increases (Facebook likes/ followers etc).

 

For more contest marketing examples and information on our work in marine PR, stay up to date with the press from our clients.

Or if you’d like a no-obligation discussion about your marketing communications, please get in touch with us on hello@adpr.co.uk or call 01460241641.